Failures can teach us a great deal, too.
Category Archives: Rants
Rogue affiliates are using device targeting to hide violations of affiliate terms and conditions that forbid running paid search ads on brand terms.
Could Google, who reaps the lion's share of paid search spend from American advertisers, see its revenue grow 33% year over year if overall paid search spending declined by over 14% as Kantar Media reported?
Far too much has been written about Quality Score already and I'm loathe to add to the pile, but I have some ideas that might help us all.
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