THE RKGBLOG

We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.

Some brands see a large amount of PLA traffic coming in through branded queries. Here’s one solution for segmentation and optimization.

Google often serves broad match keywords with higher bids over lower bid exact match terms, and PLA autotargets have a similar issue.

Given the success of Google Product Listing Ads, new feature testing that brings greater prominence to the format should come as little surprise. Recently, it appears that Google has been testing a new SERP design that does just that.

We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.

It is critical for PLA advertisers to keep their feed up-to-date with the latest Google specs. Here’s our summary of the most important changes.

We released the RKG Digital Marketing Report covering the first quarter of 2013 today.

We are happy to announce the release of the RKG Digital Marketing Report covering the fourth quarter of 2012.

With the holidays kicking into full gear this week, we wanted to share a webinar on PLAs that we put together with Google earlier this month.

A look at changes in PLA traffic trends for select advertisers that occurred due to a policy change during the switch from free to paid shopping listings.

Google has an official policy against one form of arbitrage and generally seems to do a good job enforcing it. However, a new twist on an old strategy appears to fall outside the purview of that policy and could be driving up your click costs.

Are Product Listing Ads picking up the slack as free Google Product Search clicks decline during the Google Shopping transition?

It’s no secret that Microsoft adCenter has made a number of changes over the last year or two that have brought its search ad product closer in line with “industry standard”, i.e. Google AdWords. Now it appears that adCenter is testing their own version of Google’s Product Listing Ads.

Google Shopping is transitioning from being a free CSE to being a 100% paid product.

RKG’s VP of Client Services, Matthew Mierzejewski discusses our experience working with PLAs with the Inside AdWords blog.

Product Listing Ads are an effective supplement to AdWords Text Ads.

Are Product Listing Ads just cannibalizing AdWords Text Ads? Read what we’re seeing in the data.