With PLAs making up an increasingly significant chunk of advertisers’ paid search programs, the Google Shopping Campaigns transition is understandably a hot topic right now across the industry. Here is a quick overview of some of the enhancements you can expect to see after transitioning to the new Shopping Campaigns, along with our take on how to structure your campaigns for success.
Google’s recently released whitepaper outlining recommendations for the soon to be mandatory Shopping Campaign model offers up best practices for feed optimization, campaign structure, bid management, and mobile strategy. While there’s plenty to dissect in this whitepaper, I found it interesting that Google chose not to mention item ID level targets at all in their structural recommendations.
In this video, discover the latest on product ads for both Google and Bing. We’ll discuss current and future Google PLA performance trends, detail how Bing’s new product ads – recently out of beta – are stacking up, as well as how we think the new Shopping Campaigns will affect performance.
RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.
Why the newly released ad group level mobile modifiers, negatives and ad copy controls in Google Shopping Campaigns are so important.
Google PLAs look like both a CSE and paid search. How should you view and manage your PLA program?
Nextag must either improve the quality of their traffic or lower their CPCs in order to stop losing ground to engines delivering better ROI.
Google continues to make SERP changes that blur the line between organic and paid results. We dig into what has changed in recent years.
Paul Koch, Director of Paid Search, offers insight and analysis on product listing ads vs. non-brand text ads from our Q4 2013 Digital Marketing Report. Watch the video to find out how PLAs fared in 2013 and why they need to be a part of retailers digital marketing efforts in 2014.
We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.
Achieving optimal performance with PLAs and Google Shopping at scale involves far more than just feed management. In this video we touch on a few of the key ideas to keep in mind. Download the full Dossier 4.3 to read the complete article.
Learn how to make best use of auto targets for product listing ads. Also be sure to watch parts one and two in this three part PLA series.
RKG is proud to have delivered great results for Nine West, the popular brand catering to a diverse audience of career- and fashion-minded women, since taking over management of their Paid Search and PLA program last year.
Learn how to maximize the impact of PLA titles and descriptions in part two of this three part series on product listing ads.
Learn how to maximize the effectiveness of product listing ads in part 1 of this 3 part video series.
New 2013 search engine features and products can help you take full advantage of the upcoming holiday season.
We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.
Some brands see a large amount of PLA traffic coming in through branded queries. Here’s one solution for segmentation and optimization.
Google often serves broad match keywords with higher bids over lower bid exact match terms, and PLA autotargets have a similar issue.
Given the success of Google Product Listing Ads, new feature testing that brings greater prominence to the format should come as little surprise. Recently, it appears that Google has been testing a new SERP design that does just that.
We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.
It is critical for PLA advertisers to keep their feed up-to-date with the latest Google specs. Here’s our summary of the most important changes.
We released the RKG Digital Marketing Report covering the first quarter of 2013 today.
We are happy to announce the release of the RKG Digital Marketing Report covering the fourth quarter of 2012.
With the holidays kicking into full gear this week, we wanted to share a webinar on PLAs that we put together with Google earlier this month.