We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.
Amazon has been a major competitor in almost every industry over the past few years, expanding its product selection and entering into video streaming and web services. While its presence in paid search has likewise been fairly large, Auction Insights data shows that the e-retail giant is moving up the page with its paid ads, and entering into auctions for more product categories, every day.
We’ve run the numbers on Thanksgiving, Black Friday and Cyber Monday paid search performance and find that sales growth was strong at 23% with mobile carrying more weight.
Google recently released their Automatic Item Update tool out of beta for Shopping Campaigns. First introduced back in Q2 2013 for Product Listing Ad (PLA) campaigns and offered as a beta, the Automatic Item Update tool helps advertisers improve the accuracy of their Google Shopping listings by using product data pulled directly from the advertiser’s site.
The comparison shopping engine Pronto recently announced via email that, beginning November 20th, they would no longer work directly with retailers to publish ads to their site
New and different Shopping result format tests are seemingly being pushed out every day. While most of these tests have shown relatively small differences in how the different products are displayed, such as being sorted by price as opposed to having prices mixed together, a new test seems to be taking the biggest leap yet in terms of impacting user experience, this time encroaching on brand oriented searches.
Google recently released a new tool in the Merchant Center that has made uploading Merchant Promotions for PLAs a bit more straightforward, allowing sites to add Merchant Promos with the click of a button.
Today we are excited to release the Q3 2014 Edition of the RKG Digital Marketing Report. Download the report for over 50 detailed charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.
Google announced last week that PLAs are now be eligible to show on retail and commerce sites in the Google Search Network, similar to how text ads can currently show on search partner sites. Overall, we think this will be a positive for advertising retailers as it will increase PLA reach and volume.
Part two of our three-part video series on Google Shopping Campaigns covers best practices for structuring your new Google Shopping Campaigns, along with pros and cons for three potential campaign structures.
Part one of our three-part video series on Google Shopping Campaigns takes you through key differences between Google Shopping Campaigns and legacy PLA campaigns.
Discover just how well digital channels performed in Q2 of 2014, along with which factors drove growth the most, in this video from Paid Search VP Rachel Schnorr.
Here’s our take on a new extension for Google Product Listing Ads called Product Ratings. Product Ratings are displayed on a 5-star ranking system based on aggregated data from a variety of sources across the web.
We are happy to announce the release of the RKG Digital Marketing Report for Q2 2014. This quarter’s report offers over 50 charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.
Many marketers have misunderstood the Shopping Campaign priority feature as allowing advertisers to specify that Google serve a particular product or set of products over other relevant products in lower priority campaigns. This is not the case.
With PLAs making up an increasingly significant chunk of advertisers’ paid search programs, the Google Shopping Campaigns transition is understandably a hot topic right now across the industry. Here is a quick overview of some of the enhancements you can expect to see after transitioning to the new Shopping Campaigns, along with our take on how to structure your campaigns for success.
Google’s recently released whitepaper outlining recommendations for the soon to be mandatory Shopping Campaign model offers up best practices for feed optimization, campaign structure, bid management, and mobile strategy. While there’s plenty to dissect in this whitepaper, I found it interesting that Google chose not to mention item ID level targets at all in their structural recommendations.
In this video, discover the latest on product ads for both Google and Bing. We’ll discuss current and future Google PLA performance trends, detail how Bing’s new product ads – recently out of beta – are stacking up, as well as how we think the new Shopping Campaigns will affect performance.
RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.
Why the newly released ad group level mobile modifiers, negatives and ad copy controls in Google Shopping Campaigns are so important.
Google PLAs look like both a CSE and paid search. How should you view and manage your PLA program?
Nextag must either improve the quality of their traffic or lower their CPCs in order to stop losing ground to engines delivering better ROI.
Google continues to make SERP changes that blur the line between organic and paid results. We dig into what has changed in recent years.
Paul Koch, Director of Paid Search, offers insight and analysis on product listing ads vs. non-brand text ads from our Q4 2013 Digital Marketing Report. Watch the video to find out how PLAs fared in 2013 and why they need to be a part of retailers digital marketing efforts in 2014.
We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.