Who do we work for, the department/employees that hired us or the company that pays our fees?
Smart bidding is about matching bids to the value of traffic at the most granular levels: what is this click worth on this keyword, given this user search, from this geography, at this time, on this day?
To do this at the highest levels, it is often necessary to pull in data beyond what is available from the engines and typical conversion tracking systems. Let’s take a look at 6 types of data that when fed into your paid search bid management will take your program to another level.
Good data analysis is the foundation of good marketing; bad data analysis is a waste of time.
In the AdWords interface, Google provides several pieces of information at the keyword level to help advertisers determine whether a low impression term has a remediable problem. Here are a few things to check.
Quick tips for optimizing your PPC program for high-end mobile devices!
Quick tips for implementing & refining Google Sitelinks.
Algorithms, particularly poor ones, with insufficient human oversight is a problem that can affect both the competitive price setting for books and the bidding of paid search ads.
Spending on Google.com and Google’s network will dictate how well Google’s earnings turn out this week. Across our client base, we see Google ad spend increasing 27% YoY in Q1.
In our experience, regardless of how well one follows adCenter’s Editorial Guidelines, something will inevitably be flagged with a “Pending Editorial Review.”
A number of advertisers are beginning to receive emails from Google announcing upcoming changes to the ability to target tablet devices.
We look at data from a few clients testing Google’s new merged headline format.
If we assume that keyword length is an imperfect-but-still-worthy proxy for the specificity of a phrase, then we’d expect to see a mathematically positive relationship between keyword length and conversion.
Could Google crank up its revenue? Sure thing.
While bid management is critical to the success and scale of a paid search program, it’s certainly not the only thing. Bids can account for, but cannot overcome bad or broken landing pages, poor query matching by the engines, unappealing and vague copy and a whole host of other issues that may get short shrift if bidding is difficult or given undue attention.
Google is giving users a more ‘natural’ experience.
It’s human nature to want to know what everyone else is doing. But don’t burn valuable time and money studying benchmarks.
In a year when most did well, it’s important to consider whether sales dollars were still left on the table as spikes in efficiency hid under-performance at critical times.
Let’s not lose sight of what really pays the bills!
Are Product Listing Ads just cannibalizing AdWords Text Ads? Read what we’re seeing in the data.
Which is more important? It all depends…
Every year there is a certain snarky contingent of the populace that dismisses Cyber Monday as just marketing hype since, “it’s not even the biggest online shopping day of the year.” Well, let’s all hope that holds true in 2010 as the performance data has definitely taken a turn for the worse in the ensuing days.
Black Friday and Cyber Monday numbers are in and they’re HUGE!
Drawing lines in the sand and enforcing them is harder than it may appear. Perhaps these “rules of engagement” will help.
There are many solutions for tracking PPC to Call-Center spill-over, but we think our solution reigns supreme. How granular is your current PPC to call-center tracking? Does it track individual clicks? Ours does.
We as an industry need to establish a code of conduct and live by it.