THE RKGBLOG

Google, Paid Search:

The RKG PPC mind is unmatched in the industry. Our thought leadership and proprietary knowledge has landed us strong alliances with the search engines and the very best results for clients. RKG analysts blog here about the topics that directly effect the performance of paid search marketing campaigns from user behavior, to lead generation to insights about niche search engines. When we discover new efficiencies, this is the first place we’ll be talking about it.

Ever wondered what the difference is between “Eligible” and “Approved” ads in Google AdWords? (Hint: they’re not the same!)

Announcing the latest RKG Digital Marketing Report for Q1 2012. Google’s lead over Bing/Yahoo! widens even as the CPCs it commands continue to decline.

Google’s new ad cannibalization study is a significant improvement. There are still refinements we’d like to see.

Enterprise SEM practices apply not just to direct response advertisers, but to brand advertisers as well.

Early adopters of Google+ received another carrot last week when brand searches started returning Google+ profile posts in the right rail of the SERP.

Can we just assume our dayparts are appropriate across all devices? User behavior suggests tablets and desktops are not neatly interchangeable, neither in the minds of users nor in how marketers should address them strategically.

An Enterprise Paid Search program can be, and should be, a sophisticated operation. Sophistication drives performance, but can often lead to challenges with perceived performance within the organization.

We recently analyzed click path data for orders that were preceded either by a paid search touch or an organic search touch within 30 days of the purchase to see what the numbers might tell us about how searchers are utilizing the two channels.

The ability to assess our marginal performance is a critical step in moving away from a model under which aggregate results can mask inefficient returns on the edges.

It has to be a tricky situation being a niche search engine that’s trying to grow its user base while driving up revenue per search.

Google officially launches their newest and arguably biggest change to the AdWords sitelink format.

You can’t control both spend levels and efficiency metrics. The more you predetermine one, the less control you have over the other.

The conclusion to the Google Preview Incorrect Landing Page on PPC Ad mystery and a curl command tutorial to test against user-agent strings. Enjoy!

It’s clear that consumers are buying and using the Kindle Fire in numbers that no one, but Apple, can claim. Exactly how those consumers appear to be using them may be of particular interest to marketers.

The Google Mobile Ads Blog recently featured a case study of Sweetwater Sound Inc. that highlights how they have been able to capitalize on the growth of the mobile traffic segment.

We’ve discussed the impact of a single advertiser to Google’s bottom line before, but what if that advertiser was part of an elite group with significantly higher bids and/or ad quality?

Based on the experience we’ve had using Dynamic Search Ads, Google invited us to share a bit more perspective over on their AdWords blog and to answer any additional questions readers might have here in our comments section.

One result of Search Plus your World may be greater adoption of Google+ as a social network. If that happens, brands will have to make a stronger effort to show up in Google+ newsfeeds and the inclusion of Google+ activity in search results solidifies the need for Google+ to be a part of your larger social media strategy.

When looking for paid search “squatters” on your brand, it’s common to simply go to Google.com, query your brand name, and see which arch-rivals pop up in the ad slots. Those results don’t show the whole picture though.

Today we released the RKG Digital Marketing Report for the fourth quarter of 2011, offering data and analysis for paid search, SEO, Facebook advertising and more.

Some mistakes simply cannot be made.

Each advertiser contributes less to Google than it may appear.

Prior to the Search Alliance, you might remember Yahoo Search offering Rich Ads – multi-component ads, eligible to serve for brand terms. Just last month, Rich Ads became available to all adCenter advertisers.

Could Google, who reaps the lion’s share of paid search spend from American advertisers, see its revenue grow 33% year over year if overall paid search spending declined by over 14% as Kantar Media reported?

Is the Star Trek computer the model search engine?