The accuracy and specificity of paid search keyword and landing page performance can provide valuable insights into your SEO program.
A look at recent changes to the Google Grants program, an initiative that provides non-profit organizations with up to $10,000 a month to use through the AdWords platform.
It is important for Enterprise SEM program managers to start thinking hard and deep about the implications of Enhanced Campaigns in the long term, as well as understanding what it is likely to become.
Enhanced Campaigns will significantly impact the way paid search platform providers do what they do, the way paid search managers do their jobs, and the way performance optimization happens.
Google Enhanced Campaigns is step in a direction RKG has requested a number of times, but we may be losing functionality of greater value.
The smartest way to begin 2013 might well be to make a careful review of paid search performance and practices in 2012.
We are happy to announce the release of the RKG Digital Marketing Report covering the fourth quarter of 2012.
Facebook announces the development and roll out Graph Search, which will include web search powered by Bing.
A statistically rigorous analysis on the differences in AOV, click volume and conversion rate across different types of devices.
The challenge: In 2013, identify one silo in your company’s marketing department – then bust it. It doesn’t matter how big or small the separation is, find the opportunity and begin to create unity.
The new year brings new opportunities for marketers. As we explore the ever increasing array of marketing vehicles available it is critically important that we also re-think some of the fundamentals of our core marketing efforts.
With iOS 6 obscuring the true volume of Google organic search visits, it is important for us to accurately assess the full impact.
RKG data for the paid search channel shows strong Black Friday sales gains were exceeded on Cyber Monday.
As we’re getting into the meat of the holiday travel season, we want to share our top 10 PPC tips for travel marketers.
With the holidays kicking into full gear this week, we wanted to share a webinar on PLAs that we put together with Google earlier this month.
With Thanksgiving and Black Friday just over a week away, there is no time to waste in making sure your paid search program is optimized for the flood of holiday traffic.
As we wade into what is hopefully the feeding frenzy of the ecommerce holiday season, we should take a moment to consider bidding strategies around promotions.
A change with iOS 6 means that a significant and increasing number of organic search visits are being inaccurately classified as direct site visits due to missing referrer information.
Could collusion ever really threaten Google’s AdWords cash cow?
Problems arise when the goals of a marketing program shift, but the metrics used to gauge its success do not.
As Q4 ramps up, complying with search engine editorial policies will be a crucial step in keeping your ads running.
Announcing the RKG Digital Marketing Report for Q3 2012. The latest data and analysis of marketing trends for paid search, SEO, comparison shopping engines, social, attribution and more.
The engines have progressed from serving the same results to everyone, to serving personalized results based on geography, social signals, and past click-through behavior. But couldn’t Google take it a great deal further than that?
A look at changes in PLA traffic trends for select advertisers that occurred due to a policy change during the switch from free to paid shopping listings.
Google has an official policy against one form of arbitrage and generally seems to do a good job enforcing it. However, a new twist on an old strategy appears to fall outside the purview of that policy and could be driving up your click costs.