The benefits of shifting brand ads to the bottom of the SERP seem obvious, but not all traffic is getting captured by the organic listings.
It is critical for PLA advertisers to keep their feed up-to-date with the latest Google specs. Here’s our summary of the most important changes.
No doubt weather impacts marketers. A colder or warmer than average season may help or hurt a business, depending on the industry. At RKG, we are noticing the effects of an abnormally warm March 2012 on year over year performance figures.
We released the RKG Digital Marketing Report covering the first quarter of 2013 today.
As tablets replace laptops…that’s right folks tablets are replacing laptops, not desktops…it creates the impression that “mobile” is rising and “core search” is falling.
The accuracy and specificity of paid search keyword and landing page performance can provide valuable insights into your SEO program.
A look at recent changes to the Google Grants program, an initiative that provides non-profit organizations with up to $10,000 a month to use through the AdWords platform.
It is important for Enterprise SEM program managers to start thinking hard and deep about the implications of Enhanced Campaigns in the long term, as well as understanding what it is likely to become.
Enhanced Campaigns will significantly impact the way paid search platform providers do what they do, the way paid search managers do their jobs, and the way performance optimization happens.
Google Enhanced Campaigns is step in a direction RKG has requested a number of times, but we may be losing functionality of greater value.
The smartest way to begin 2013 might well be to make a careful review of paid search performance and practices in 2012.
We are happy to announce the release of the RKG Digital Marketing Report covering the fourth quarter of 2012.
Facebook announces the development and roll out Graph Search, which will include web search powered by Bing.
A statistically rigorous analysis on the differences in AOV, click volume and conversion rate across different types of devices.
The challenge: In 2013, identify one silo in your company’s marketing department – then bust it. It doesn’t matter how big or small the separation is, find the opportunity and begin to create unity.
The new year brings new opportunities for marketers. As we explore the ever increasing array of marketing vehicles available it is critically important that we also re-think some of the fundamentals of our core marketing efforts.
With iOS 6 obscuring the true volume of Google organic search visits, it is important for us to accurately assess the full impact.
RKG data for the paid search channel shows strong Black Friday sales gains were exceeded on Cyber Monday.
As we’re getting into the meat of the holiday travel season, we want to share our top 10 PPC tips for travel marketers.
With the holidays kicking into full gear this week, we wanted to share a webinar on PLAs that we put together with Google earlier this month.
With Thanksgiving and Black Friday just over a week away, there is no time to waste in making sure your paid search program is optimized for the flood of holiday traffic.
As we wade into what is hopefully the feeding frenzy of the ecommerce holiday season, we should take a moment to consider bidding strategies around promotions.
A change with iOS 6 means that a significant and increasing number of organic search visits are being inaccurately classified as direct site visits due to missing referrer information.
Could collusion ever really threaten Google’s AdWords cash cow?
Problems arise when the goals of a marketing program shift, but the metrics used to gauge its success do not.