THE RKGBLOG

Bid Management, Google, Mobile, Paid Search, ROI Measurement, Tracking:

The RKG PPC mind is unmatched in the industry. Our thought leadership and proprietary knowledge has landed us strong alliances with the search engines and the very best results for clients. RKG analysts blog here about the topics that directly effect the performance of paid search marketing campaigns from user behavior, to lead generation to insights about niche search engines. When we discover new efficiencies, this is the first place we’ll be talking about it.

Enhanced Campaigns will significantly impact the way paid search platform providers do what they do, the way paid search managers do their jobs, and the way performance optimization happens.

Google Enhanced Campaigns is step in a direction RKG has requested a number of times, but we may be losing functionality of greater value.

The smartest way to begin 2013 might well be to make a careful review of paid search performance and practices in 2012.

We are happy to announce the release of the RKG Digital Marketing Report covering the fourth quarter of 2012.

Facebook announces the development and roll out Graph Search, which will include web search powered by Bing.

A statistically rigorous analysis on the differences in AOV, click volume and conversion rate across different types of devices.

The challenge: In 2013, identify one silo in your company’s marketing department – then bust it. It doesn’t matter how big or small the separation is, find the opportunity and begin to create unity.

The new year brings new opportunities for marketers. As we explore the ever increasing array of marketing vehicles available it is critically important that we also re-think some of the fundamentals of our core marketing efforts.

With iOS 6 obscuring the true volume of Google organic search visits, it is important for us to accurately assess the full impact.

RKG data for the paid search channel shows strong Black Friday sales gains were exceeded on Cyber Monday.

As we’re getting into the meat of the holiday travel season, we want to share our top 10 PPC tips for travel marketers.

With the holidays kicking into full gear this week, we wanted to share a webinar on PLAs that we put together with Google earlier this month.

With Thanksgiving and Black Friday just over a week away, there is no time to waste in making sure your paid search program is optimized for the flood of holiday traffic.

As we wade into what is hopefully the feeding frenzy of the ecommerce holiday season, we should take a moment to consider bidding strategies around promotions.

A change with iOS 6 means that a significant and increasing number of organic search visits are being inaccurately classified as direct site visits due to missing referrer information.

Could collusion ever really threaten Google’s AdWords cash cow?

Problems arise when the goals of a marketing program shift, but the metrics used to gauge its success do not.

As Q4 ramps up, complying with search engine editorial policies will be a crucial step in keeping your ads running.

Announcing the RKG Digital Marketing Report for Q3 2012. The latest data and analysis of marketing trends for paid search, SEO, comparison shopping engines, social, attribution and more.

The engines have progressed from serving the same results to everyone, to serving personalized results based on geography, social signals, and past click-through behavior. But couldn’t Google take it a great deal further than that?

A look at changes in PLA traffic trends for select advertisers that occurred due to a policy change during the switch from free to paid shopping listings.

Google has an official policy against one form of arbitrage and generally seems to do a good job enforcing it. However, a new twist on an old strategy appears to fall outside the purview of that policy and could be driving up your click costs.

A technological disconnect between the online and physical worlds is one of the biggest challenges in attribution, but that doesn’t mean that you can’t put systems in place to get a solid idea of how your online efforts are directly affecting offline sales & conversions.

The time delay between marketing exposure and marketing success creates tremendous opportunity for consternation for all paid search managers

Are Product Listing Ads picking up the slack as free Google Product Search clicks decline during the Google Shopping transition?