Google Shopping is transitioning from being a free CSE to being a 100% paid product.
RKG slices and dices keywords already, but check out how we think Google Labels may be super-handy for advertisers.
Google announced a new AdWords tool today – Auction Insights. The goal of the tool is to give advertisers a deeper view of the auction environment at the keyword level without divulging too much competitor information.
How closely a PPC keyword matches the search query matters a great deal and we shouldn’t just blithely accept Google’s changes to exact and phrase match behavior.
Bing’s Other Ideas links under the ad listings seem like they could hold value, but they have a few of us here at RKG scratching our heads.
Simply recognizing that how traffic gets to our site tells us a great deal about its value should prompt analysts to dive into data.
Rogue affiliates are using device targeting to hide violations of affiliate terms and conditions that forbid running paid search ads on brand terms.
Why is my quality score low. Now we can find out!
As of mid-May, the default behavior of Google’s exact match will be…inexact.
As with many relationships, the hidden magic that takes place at the intersection of SEO and PPC may not be obvious at first glance.
Taking another page out of Google’s book, we are now starting to see merchant ratings as an extension to Bing paid search ads.
Ever wondered what the difference is between “Eligible” and “Approved” ads in Google AdWords? (Hint: they’re not the same!)
Announcing the latest RKG Digital Marketing Report for Q1 2012. Google’s lead over Bing/Yahoo! widens even as the CPCs it commands continue to decline.
Google’s new ad cannibalization study is a significant improvement. There are still refinements we’d like to see.
Enterprise SEM practices apply not just to direct response advertisers, but to brand advertisers as well.
Early adopters of Google+ received another carrot last week when brand searches started returning Google+ profile posts in the right rail of the SERP.
Can we just assume our dayparts are appropriate across all devices? User behavior suggests tablets and desktops are not neatly interchangeable, neither in the minds of users nor in how marketers should address them strategically.
An Enterprise Paid Search program can be, and should be, a sophisticated operation. Sophistication drives performance, but can often lead to challenges with perceived performance within the organization.
We recently analyzed click path data for orders that were preceded either by a paid search touch or an organic search touch within 30 days of the purchase to see what the numbers might tell us about how searchers are utilizing the two channels.
The ability to assess our marginal performance is a critical step in moving away from a model under which aggregate results can mask inefficient returns on the edges.
It has to be a tricky situation being a niche search engine that’s trying to grow its user base while driving up revenue per search.
Google officially launches their newest and arguably biggest change to the AdWords sitelink format.
You can’t control both spend levels and efficiency metrics. The more you predetermine one, the less control you have over the other.
The conclusion to the Google Preview Incorrect Landing Page on PPC Ad mystery and a curl command tutorial to test against user-agent strings. Enjoy!
It’s clear that consumers are buying and using the Kindle Fire in numbers that no one, but Apple, can claim. Exactly how those consumers appear to be using them may be of particular interest to marketers.