THE RKGBLOG

Bid Management, Paid Search, Web Marketing:

The RKG PPC mind is unmatched in the industry. Our thought leadership and proprietary knowledge has landed us strong alliances with the search engines and the very best results for clients. RKG analysts blog here about the topics that directly effect the performance of paid search marketing campaigns from user behavior, to lead generation to insights about niche search engines. When we discover new efficiencies, this is the first place we’ll be talking about it.

Back to school time comes with additional demand for some products. But how much of a lift should online marketers expect to see?

Just a few weeks out from Google’s mandatory enhancement deadline, RKG is already driving much better returns on mobile for some clients.

Several of our analysts at RKG noticed that brand CPCs on Google have been on a pretty steep upward trend.

Today, Google announced an update to the way they calculate and report AdWords Quality Score (QS) to advertisers. This is likely to cause much confusion, doubt and unrest in our industry, but rest assured we believe this change will be neutral-to-positive.

While Google does own 80% of the U.S. paid search market, it is still imperative to pay attention to that other 20% that Bing Ads controls.

We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.

Just a few days after we pointed out a drop in the percentage of iOS 6 paid search clicks that failed to pass a referrer, RKG observed another sharp decline in that rate take place the second week of June.

For the search marketer, how do you monitor the various device, OS and SERP changes quickly and efficiently for top keywords?

Google is passing referrers at greater rates for paid iOS 6 clicks, but organic searches appear unaffected by the change.

The benefits of shifting brand ads to the bottom of the SERP seem obvious, but not all traffic is getting captured by the organic listings.

It is critical for PLA advertisers to keep their feed up-to-date with the latest Google specs. Here’s our summary of the most important changes.

No doubt weather impacts marketers. A colder or warmer than average season may help or hurt a business, depending on the industry. At RKG, we are noticing the effects of an abnormally warm March 2012 on year over year performance figures.

We released the RKG Digital Marketing Report covering the first quarter of 2013 today.

As tablets replace laptops…that’s right folks tablets are replacing laptops, not desktops…it creates the impression that “mobile” is rising and “core search” is falling.

The accuracy and specificity of paid search keyword and landing page performance can provide valuable insights into your SEO program.

A look at recent changes to the Google Grants program, an initiative that provides non-profit organizations with up to $10,000 a month to use through the AdWords platform.

It is important for Enterprise SEM program managers to start thinking hard and deep about the implications of Enhanced Campaigns in the long term, as well as understanding what it is likely to become.

Enhanced Campaigns will significantly impact the way paid search platform providers do what they do, the way paid search managers do their jobs, and the way performance optimization happens.

Google Enhanced Campaigns is step in a direction RKG has requested a number of times, but we may be losing functionality of greater value.

The smartest way to begin 2013 might well be to make a careful review of paid search performance and practices in 2012.

We are happy to announce the release of the RKG Digital Marketing Report covering the fourth quarter of 2012.

Facebook announces the development and roll out Graph Search, which will include web search powered by Bing.

A statistically rigorous analysis on the differences in AOV, click volume and conversion rate across different types of devices.

The challenge: In 2013, identify one silo in your company’s marketing department – then bust it. It doesn’t matter how big or small the separation is, find the opportunity and begin to create unity.

The new year brings new opportunities for marketers. As we explore the ever increasing array of marketing vehicles available it is critically important that we also re-think some of the fundamentals of our core marketing efforts.