Our read on Black Friday paid search performance and what it portends for the rest of the holiday season.
The tumult around Google’s move to encrypt searches for signed-in users obscured the larger issue that data for organic search traffic has never been as robust as the data we have for paid search.
There are plenty of good reasons to advertise on your brand regardless of ROI. But is it ROI positive? It depends…
Conversation with Jonathan Alferness on new landing page Quality Score signals
RKG has been experimenting Dynamic Search Ads for some time now, here’s our read on this significant new AdWords product.
A plethora of articles have been written about the convergence of SEO and PPC, most of them fairly elementary. To realize a competitive advantage, and to really integrate learnings from each channel, we need to dig a little deeper.
Paid search remained resilient in Q3, with data from the RKG client base showing that year over year growth rates accelerated for both ad spend and revenue.
In just a few short weeks we will find ourselves engrossed in bidding adjustments, ad copy changes and other time sensitive updates, so now is the time to get a few extra projects checked off your list that will pay off during the holiday frenzy.
We’ve long maintained that conversion rates don’t vary much by position, but we haven’t had such a clear view of the position of each ad click until now.
Far too much has been written about Quality Score already and I’m loathe to add to the pile, but I have some ideas that might help us all.
A recount and analysis of some of the more interesting bits from the Google antitrust hearing.
…And the SERP changes continue.
While ValueTrack can provide useful insights about individual ad clicks, its functionality isn’t as well known as other AdWords reporting features.
A Google test could mark a significant turning point in the convergence of SEO and PPC.
Click-by-click position data available now in AdWords!
Driving new leads through paid search can and should be a profitable endeavor. However, it’s not an easy one.
Sometimes 1 + 1 = 4
An analysis of the current state of mobile and tablet ad traffic.
An examination of the impact of product price on sales per click and how signals should be considered for bidding.
Good advice is in the eye of the beholder.
Observed paid search CPCs are often far lower than the bids we set. How do we best take this into account?
A primer on metrics for those new to paid search or anyone in need of a refresher.
Advertisers may be limiting their paid search campaigns to hit end of quarter goals without fully understanding the possible consequences.
We take a look a mobile traffic patterns by time of day and day of week and consider the implications.
Regularly researching keyword opportunities and expanding your term list is critical to the success of a paid search program, but knowing when to delete keywords with low potential is also an important consideration in managing PPC accounts at scale.