Average household income levers, proximity bidding, and betas measuring the in store impact of ads are all powered by the measured location of the user. But how much of an advertiser’s traffic can Google measure at a granular level? We took a look at a few advertisers and found some interesting trends.
In this video, discover the latest on product ads for both Google and Bing. We’ll discuss current and future Google PLA performance trends, detail how Bing’s new product ads – recently out of beta – are stacking up, as well as how we think the new Shopping Campaigns will affect performance.
In this video, discover our latest findings from the 2014 Q1 Digital Marketing Report in the area of mobile devices within paid search, and find out more about Google’s new tool: Estimated Cross-Device Conversions.
As mobile traffic continues to grow, advertisers should take full advantage of Bing Ads’ advanced device targeting capabilities.
In this video, RKG Paid Search Director Paul Koch addresses why Google pulled the trigger on ‘Not Provided’ and what this change means for AdWords advertisers.
Google’s ‘Step Inside AdWords’ presentation at the AdWords Performance Forum delivered several updates for advertisers. Here we’ll take a look at each and what their respective impact on the paid search landscape may be.
Yahoo has started migrating mobile traffic to its new Yahoo Gemini marketplace. What critical pieces of information should advertisers know about this transition?
Google shares dropped 3% in after hours trading Wednesday after a disappointing earnings report, making today an excellent day to buy Google stock.
Google now offers demographic geo-targets for the United States based on average household income (HHI) for advertisers to use in setting bid modifiers based on the wealth of the area users are searching from. At RKG, we’ve fully explored how these income level targets behave, how much traffic is attributed to them in different set ups, and their usefulness in the future of geo-bidding.
Google will start to omit user search queries from the referrer string passed to AdWords advertisers, resulting in “Not Provided” for paid search. What will it mean for advertisers?
The importance of brand advertising as a part of your paid search program. How does this affect your paid search strategy?
Best practices for targeting your international paid search program, structuring campaigns, and calculating geo-target bid modifiers.
Every lead generator is different, but in the end they all need to get customers to the site, optimize landing pages for lead conversion, and learn to improve the lead capture process by valuing leads all the way through to the secondary conversion.
Find out how to use the AdWords paid and organic report to help you analyze and optimize performance when you have an ad, organic listing or both appearing in the SERPs.
Why the newly released ad group level mobile modifiers, negatives and ad copy controls in Google Shopping Campaigns are so important.
Targeting business intelligence components can help to augment your primary KPI by optimizing for additional goals.
With many travelers beginning their flight shopping with online search, tools like Google Flight Search can help airlines drive more users to their pages.
What do we do when a keyword facilitates an intermediate step in the selling process? How do we credit the keyword for indirectly driving revenue down the line?
George Michie discusses how the AdWords Enhanced Campaigns model could open up some exciting possibilities for advertisers in the future — should Google choose to share some of its unrivaled insights into user context.
Three critical strategies for optimizing small businesses’ local paid search programs.
Is anyone else concerned about the ads and competitor recommendations in Google’s Knowledge Graph?
While Enhanced Campaigns will ultimately be a very good thing they do present challenges. In this video we discuss two of those challenges: targeting and bidding.
Google continues to make SERP changes that blur the line between organic and paid results. We dig into what has changed in recent years.
Enhanced Campaigns do present challenges, but at RKG we think they’ll be a really good thing in the long run. Watch George Michie, Chief Marketing Scientist, explaining why this is the case.
Craig Zagurski shares some key findings on mobile paid search performance from our Q4 2013 Digital Marketing Report.