Google now offers demographic geo-targets for the United States based on average household income (HHI) for advertisers to use in setting bid modifiers based on the wealth of the area users are searching from. At RKG, we’ve fully explored how these income level targets behave, how much traffic is attributed to them in different set ups, and their usefulness in the future of geo-bidding.
Google will start to omit user search queries from the referrer string passed to AdWords advertisers, resulting in “Not Provided” for paid search. What will it mean for advertisers?
The importance of brand advertising as a part of your paid search program. How does this affect your paid search strategy?
Best practices for targeting your international paid search program, structuring campaigns, and calculating geo-target bid modifiers.
Every lead generator is different, but in the end they all need to get customers to the site, optimize landing pages for lead conversion, and learn to improve the lead capture process by valuing leads all the way through to the secondary conversion.
Find out how to use the AdWords paid and organic report to help you analyze and optimize performance when you have an ad, organic listing or both appearing in the SERPs.
Why the newly released ad group level mobile modifiers, negatives and ad copy controls in Google Shopping Campaigns are so important.
Targeting business intelligence components can help to augment your primary KPI by optimizing for additional goals.
With many travelers beginning their flight shopping with online search, tools like Google Flight Search can help airlines drive more users to their pages.
What do we do when a keyword facilitates an intermediate step in the selling process? How do we credit the keyword for indirectly driving revenue down the line?
George Michie discusses how the AdWords Enhanced Campaigns model could open up some exciting possibilities for advertisers in the future — should Google choose to share some of its unrivaled insights into user context.
Three critical strategies for optimizing small businesses’ local paid search programs.
Is anyone else concerned about the ads and competitor recommendations in Google’s Knowledge Graph?
While Enhanced Campaigns will ultimately be a very good thing they do present challenges. In this video we discuss two of those challenges: targeting and bidding.
Google continues to make SERP changes that blur the line between organic and paid results. We dig into what has changed in recent years.
Enhanced Campaigns do present challenges, but at RKG we think they’ll be a really good thing in the long run. Watch George Michie, Chief Marketing Scientist, explaining why this is the case.
Craig Zagurski shares some key findings on mobile paid search performance from our Q4 2013 Digital Marketing Report.
In Dossier 4.3 Rachel Harvey describes an issue we’ve identified with Google Carousel affecting paid search programs and offers five tips for using Carousel to your advantage. In this video we discuss our findings.
We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.
Achieving optimal performance with PLAs and Google Shopping at scale involves far more than just feed management. In this video we touch on a few of the key ideas to keep in mind. Download the full Dossier 4.3 to read the complete article.
We can finally put some hard numbers to the question of how the 6 day shift in the holiday calendar has impacted consumer behavior so far, and what we might expect to see over the next few weeks.
Shoppers stay up later on Cyber Monday to take advantage of deals last minute. How could this affect your paid search strategy?
After you have established and optimized your Digital Marketing RFP process, it is time to develop the core questions. The following is not intended to be an exhaustive list but are some sample open-ended questions you can use in your own RFP.
RKG is proud to have delivered great results for Nine West, the popular brand catering to a diverse audience of career- and fashion-minded women, since taking over management of their Paid Search and PLA program last year.
Picking the right digital marketing agency can be difficult for advertisers. The following tips can help you optimize the RFP process to solicit high-quality responses that are particularly distinct and insightful.