THE RKGBLOG

Google, Paid Search, Web Marketing:

The RKG PPC mind is unmatched in the industry. Our thought leadership and proprietary knowledge has landed us strong alliances with the search engines and the very best results for clients. RKG analysts blog here about the topics that directly effect the performance of paid search marketing campaigns from user behavior, to lead generation to insights about niche search engines. When we discover new efficiencies, this is the first place we’ll be talking about it.

Conventional wisdom at RKG holds that when making strategic decisions, clients should focus on their own paid search goals and performance metrics rather than reacting to competitors’ actions. As a best practice we always follow that piece of advice; however, it can be beneficial to examine your competitive landscape to gain insight into what external factors may be affecting your PPC program. Google’s Auction Insights report is an extremely useful tool that can be used for just such a purpose.

Google’s recently released whitepaper outlining recommendations for the soon to be mandatory Shopping Campaign model offers up best practices for feed optimization, campaign structure, bid management, and mobile strategy. While there’s plenty to dissect in this whitepaper, I found it interesting that Google chose not to mention item ID level targets at all in their structural recommendations.

The reality for many retailers is that the end of Q4 may not be most crucial time of year to drive sales volume. The following ten tips can help you to utilize paid search strategies to achieve a successful non-holiday peak season.

In this video, learn how Google’s Paid and Organic report might not be providing the data you think it is.

The AdWords Paid & Organic report isn’t as useful as it could be because Google doesn’t filter the organic data by the regions being targeted with ads.

Bing Ads is moving closer to Google’s model for Enhanced Campaigns, but will still allow some segmentation of tablet bids. Unfortunately, that won’t be sufficient for many advertisers

Average household income levers, proximity bidding, and betas measuring the in store impact of ads are all powered by the measured location of the user. But how much of an advertiser’s traffic can Google measure at a granular level? We took a look at a few advertisers and found some interesting trends.

In this video, discover the latest on product ads for both Google and Bing. We’ll discuss current and future Google PLA performance trends, detail how Bing’s new product ads – recently out of beta – are stacking up, as well as how we think the new Shopping Campaigns will affect performance.

In this video, discover our latest findings from the 2014 Q1 Digital Marketing Report in the area of mobile devices within paid search, and find out more about Google’s new tool: Estimated Cross-Device Conversions.

As mobile traffic continues to grow, advertisers should take full advantage of Bing Ads’ advanced device targeting capabilities.

In this video, RKG Paid Search Director Paul Koch addresses why Google pulled the trigger on ‘Not Provided’ and what this change means for AdWords advertisers.

Google’s ‘Step Inside AdWords’ presentation at the AdWords Performance Forum delivered several updates for advertisers. Here we’ll take a look at each and what their respective impact on the paid search landscape may be.

Yahoo has started migrating mobile traffic to its new Yahoo Gemini marketplace. What critical pieces of information should advertisers know about this transition?

Google shares dropped 3% in after hours trading Wednesday after a disappointing earnings report, making today an excellent day to buy Google stock.

Google now offers demographic geo-targets for the United States based on average household income (HHI) for advertisers to use in setting bid modifiers based on the wealth of the area users are searching from. At RKG, we’ve fully explored how these income level targets behave, how much traffic is attributed to them in different set ups, and their usefulness in the future of geo-bidding.

Google will start to omit user search queries from the referrer string passed to AdWords advertisers, resulting in “Not Provided” for paid search. What will it mean for advertisers?

The importance of brand advertising as a part of your paid search program. How does this affect your paid search strategy?

Best practices for targeting your international paid search program, structuring campaigns, and calculating geo-target bid modifiers.

Every lead generator is different, but in the end they all need to get customers to the site, optimize landing pages for lead conversion, and learn to improve the lead capture process by valuing leads all the way through to the secondary conversion.

Find out how to use the AdWords paid and organic report to help you analyze and optimize performance when you have an ad, organic listing or both appearing in the SERPs.

Why the newly released ad group level mobile modifiers, negatives and ad copy controls in Google Shopping Campaigns are so important.

Targeting business intelligence components can help to augment your primary KPI by optimizing for additional goals.

With many travelers beginning their flight shopping with online search, tools like Google Flight Search can help airlines drive more users to their pages.

What do we do when a keyword facilitates an intermediate step in the selling process? How do we credit the keyword for indirectly driving revenue down the line?

George Michie discusses how the AdWords Enhanced Campaigns model could open up some exciting possibilities for advertisers in the future — should Google choose to share some of its unrivaled insights into user context.