THE RKGBLOG

Google, Paid Search, Quality Score:

The RKG PPC mind is unmatched in the industry. Our thought leadership and proprietary knowledge has landed us strong alliances with the search engines and the very best results for clients. RKG analysts blog here about the topics that directly effect the performance of paid search marketing campaigns from user behavior, to lead generation to insights about niche search engines. When we discover new efficiencies, this is the first place we’ll be talking about it.

Google announced a change to their Ad Rank logic that has likely resulted in advertisers paying much higher CPCs for their brand terms.

The holiday season has grown longer for five straight years, until now. How might the short holiday season impact your paid search program?

Find out how RKG is leveraging newly available data in Enhanced Campaigns to improve geotargeting and drive results for our clients.

We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.

Some brands see a large amount of PLA traffic coming in through branded queries. Here’s one solution for segmentation and optimization.

Google officially announced Estimated Total Conversions for AdWords search ads today, which importantly includes estimates for cross-device conversions.

Google often serves broad match keywords with higher bids over lower bid exact match terms, and PLA autotargets have a similar issue.

Learn the 5 steps to setup micro-conversion tracking in order to develop a more comprehensive picture of paid search program effectiveness.

Learn how Shopzilla updating it’s Smart Pricing program to a Single Rate bidding model affects merchant’s actual CPCs.

Learn how RKG’s George Michie thinks about big data, algorithms and machines making marketing decisions.

Tune in and watch Ben Goodsell describe recent changes to Google’s SERP pages. Changes we’ve termed, “SERP Conditioning.”

We recently had the opportunity to partner with Yahoo! to review performance of our clients on the Yahoo! Bing Network. Suffice it to say, the numbers speak for themselves.

Back to school time comes with additional demand for some products. But how much of a lift should online marketers expect to see?

Just a few weeks out from Google’s mandatory enhancement deadline, RKG is already driving much better returns on mobile for some clients.

Several of our analysts at RKG noticed that brand CPCs on Google have been on a pretty steep upward trend.

Today, Google announced an update to the way they calculate and report AdWords Quality Score (QS) to advertisers. This is likely to cause much confusion, doubt and unrest in our industry, but rest assured we believe this change will be neutral-to-positive.

While Google does own 80% of the U.S. paid search market, it is still imperative to pay attention to that other 20% that Bing Ads controls.

We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.

Just a few days after we pointed out a drop in the percentage of iOS 6 paid search clicks that failed to pass a referrer, RKG observed another sharp decline in that rate take place the second week of June.

For the search marketer, how do you monitor the various device, OS and SERP changes quickly and efficiently for top keywords?

Google is passing referrers at greater rates for paid iOS 6 clicks, but organic searches appear unaffected by the change.

The benefits of shifting brand ads to the bottom of the SERP seem obvious, but not all traffic is getting captured by the organic listings.

It is critical for PLA advertisers to keep their feed up-to-date with the latest Google specs. Here’s our summary of the most important changes.

No doubt weather impacts marketers. A colder or warmer than average season may help or hurt a business, depending on the industry. At RKG, we are noticing the effects of an abnormally warm March 2012 on year over year performance figures.

We released the RKG Digital Marketing Report covering the first quarter of 2013 today.