Google, Other Ad Formats, Paid Search, Product Listing Ads, Search Partners, SEM, Web Marketing:

The Merkle | RKG PPC mind is unmatched in the industry. Our thought leadership and proprietary knowledge has landed us strong alliances with the search engines and the very best results for clients. RKG analysts blog here about the topics that directly effect the performance of paid search marketing campaigns from user behavior, to lead generation to insights about niche search engines. When we discover new efficiencies, this is the first place we’ll be talking about it.

Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will discontinue Amazon Product Ads.

Google has announced Customer Match, a program that allows advertisers to segment and target Google search, Gmail and YouTube ads to users via first-party lists of email addresses that the advertiser has collected and that Google can match to its users.

In diving into the impact of paid search and your strategy surrounding it, there are two important themes to consider: being present in the different moments your consumers are using their devices, and properly measuring the value driven by ads.

Merkle|RKG’s EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies that help them to stand out in a crowded field of competitors.

Amazon announced yesterday that they are discontinuing Amazon Product Ads, but launching a new text ad product that will likely supplant Google ads on search results.

For a mature paid search program, it can often be a challenge to find wholly new opportunities for expansion. Targeting browsers with different language settings is one way you can add some truly incremental traffic and order volume to your program.

Advertisers saw big movement in Amazon Product Ads traffic and conversion rate surrounding Amazon’s Prime Day. It also appears Prime Day shoppers spilled over to search engines in order to verify that the discounts they were getting really were good deals.

Senior Research Analyst Andy Taylor sits down with Gemma Birch of Webcertain TV at SMX Advanced to talk about mobile paid search, touching on subjects ranging from geographic trends to cross-device estimates to the implications of the just-announced Google buy button.

Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine optimization, display ads, comparison shopping engines, and other areas of digital marketing.

Google gives themselves a little wiggle room in creating longer headlines for DSAs. But what our analysts and others have noticed is that ‘slightly longer’ actually means ‘wayyyyyy longer.’

Google announced a number of changes to the specifications of their feeds for Shopping Campaigns. Here’s our rundown on what you need to know about them.

Google has confirmed long-standing reports that it will deploy a “buy button” for Google Shopping results on phones. What will it mean for advertisers?

While none of the individual announcements were earth-shattering or will impact all advertisers dramatically in the way that Enhanced Campaigns did, there were several announcements that may be big for some specific segments, and the bigger takeaway from these largely incremental changes may be what they said about where Google sees the industry heading and where they want to take it.

While CVM has certainly not been good for the value of phrase and exact match keywords, the notion that Google has so diluted the meaning of the individual match types that they no longer matter is, in short, just not true. The difference in traffic value between different match types of the same keyword is still significant, and worth launching multiple versions of the same keyword to account for.

We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across paid search, product listing ads, search engine optimization, display advertising and other topics surrounding digital marketing.

At Merkle|RKG, we’ve always advocated for using paid search landing pages that match the specificity of users’ queries. However, as is the case with most rules, there are exceptions. Let’s walk through an example of how one advertiser found success using a category level page for some product specific keywords.

Across a sample of RKG clients, we see that close variant exact match search terms see a conversion rate of just 48% that of true exact match search terms, while close variant phrase match conversion rate was 86% that of true phrase match.

Hot on the heels of the 2015 Digital Bowl, we’d like to offer marketers a few guidelines for making their television advertisement shine in the digital world.

Dissecting phone data by geography reveals some interesting trends that advertisers may be able to take advantage of in order to drive even more value from this growing traffic source. Here’s a look at some of our findings surrounding phone performance by state.

The traditional idea of Valentine’s Day may not match your company’s offering but plenty of people are looking for non-traditional ways to show they care. Use our Valentine’s checklist to capture some of the gift-giving frenzy and turn it into conversions for your business this year.

We are excited to announce the release of Merkle|RKG’s 2nd Annual Digital Bowl Report. This in-depth review of advertiser performance before, during, and after the Super Bowl highlights digital efforts made across channels including paid search, search engine optimization, display advertising, email and social media.

We’ve kept a close eye on search data and we’d like to fill you in on how Firefox’s shift to Yahoo might potentially affect your PPC campaigns this year.

We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.

In this Google Hangout, we share examples of how advertisers are using Estimated Total Conversions to better optimize their programs and gain customer insights. We also discuss what challenges and opportunities changing consumer behavior poses to advertisers, especially with regard to mobile devices.

Amazon has been a major competitor in almost every industry over the past few years, expanding its product selection and entering into video streaming and web services. While its presence in paid search has likewise been fairly large, Auction Insights data shows that the e-retail giant is moving up the page with its paid ads, and entering into auctions for more product categories, every day.