Category Archives: Other Ad Formats

Jun 18 2015

Google Dynamic Search Ad Headlines So Long They Look Like Organic Links

Google gives themselves a little wiggle room in creating longer headlines for DSAs. But what our analysts and others have noticed is that ‘slightly longer’ actually means ‘wayyyyyy longer.’

May 06 2015

Five Themes from the AdWords Livestream

While none of the individual announcements were earth-shattering or will impact all advertisers dramatically in the way that Enhanced Campaigns did, there were several announcements that may be big for some specific segments, and the bigger takeaway from these largely incremental changes may be what they said about where Google sees the industry heading and where they want to take it.

May 06 2015

Video: A Close Look at How Brands Leverage Instagram

In this video, George Kamide discusses new developments with Instagram and shares strategies on how brands can use the platform to capture users' attention at the level of imagination.

Jul 15 2014

RKG Digital Marketing Report: Q2 2014 Released

We are happy to announce the release of the RKG Digital Marketing Report for Q2 2014. This quarter's report offers over 50 charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.