Product Listing Ads are an effective supplement to AdWords Text Ads.

Are Product Listing Ads just cannibalizing AdWords Text Ads? Read what we’re seeing in the data.

Display ads in the SERPs?

We’ve previously discussed the benefits of Sitelinks, Product Extensions, and the various pros and cons of those offerings. It’s been a month since AdWords Seller Rating Extensions went live, but is the extension helping or hurting you?

Understanding PlusBox Product Extensions – A look under the hood. The Dos, the Don’ts and the Data.

A New Google Ad Extension? Reviews showing in Line 5 of AdWords ad text. Here to stay?

Are Ad Sitelinks showing a true lift in brand traffic and sales or just a shuffling of sales from organic traffic to paid traffic?

Do coupon affiliates drive incremental sales? I’m doubtful, but willing to eat my words if one of the big dogs is willing to participate in this test.

New Google AdWords Plusbox Functionality, SERP Layout & Notable Data Updates