It is critical for PLA advertisers to keep their feed up-to-date with the latest Google specs. Here’s our summary of the most important changes.
With the holidays kicking into full gear this week, we wanted to share a webinar on PLAs that we put together with Google earlier this month.
A look at changes in PLA traffic trends for select advertisers that occurred due to a policy change during the switch from free to paid shopping listings.
Google has an official policy against one form of arbitrage and generally seems to do a good job enforcing it. However, a new twist on an old strategy appears to fall outside the purview of that policy and could be driving up your click costs.
Are you utilizing your page posts for advertising with Facebook’s Page Post Ads? If so, it is important to make sure that your posts are optimized so that the advertisements are being displayed in a user-friendly way.
Are Product Listing Ads picking up the slack as free Google Product Search clicks decline during the Google Shopping transition?
It’s no secret that Microsoft adCenter has made a number of changes over the last year or two that have brought its search ad product closer in line with “industry standard”, i.e. Google AdWords. Now it appears that adCenter is testing their own version of Google’s Product Listing Ads.
Announcing the RKG Digital Marketing Report for Q2 2012. Google search spend growth slows as it moves to cash in on comparison shopping.
Many analysts to point the blame at the mobile traffic segment for Google’s recent CPC declines. But does this story really hold water?
What are the differences between Facebook’s Promoted Posts and Page Post Ads? Let’s take a look at both formats.
Google Shopping is transitioning from being a free CSE to being a 100% paid product.
Announcing the latest RKG Digital Marketing Report for Q1 2012. Google’s lead over Bing/Yahoo! widens even as the CPCs it commands continue to decline.
At its fMC event in New York City this Wednesday, Facebook announced major design changes to brand pages.
Major updates from Facebook and Pinterest will change how marketers utilize each.
Google officially launches their newest and arguably biggest change to the AdWords sitelink format.
Yext has expanded its offering with PowerListings, a mechanism for businesses to control their local search listings from a single place. I had a couple of great conversations with some very sharp folks there and just wanted to share.
Based on the experience we’ve had using Dynamic Search Ads, Google invited us to share a bit more perspective over on their AdWords blog and to answer any additional questions readers might have here in our comments section.
Prior to the Search Alliance, you might remember Yahoo Search offering Rich Ads – multi-component ads, eligible to serve for brand terms. Just last month, Rich Ads became available to all adCenter advertisers.
RKG’s VP of Client Services, Matthew Mierzejewski discusses our experience working with PLAs with the Inside AdWords blog.
Quick tips for optimizing your PPC program for high-end mobile devices!
Quick tips for implementing & refining Google Sitelinks.
Product Listing Ads are an effective supplement to AdWords Text Ads.
Are Product Listing Ads just cannibalizing AdWords Text Ads? Read what we’re seeing in the data.
Display ads in the SERPs?
We’ve previously discussed the benefits of Sitelinks, Product Extensions, and the various pros and cons of those offerings. It’s been a month since AdWords Seller Rating Extensions went live, but is the extension helping or hurting you?