While none of the individual announcements were earth-shattering or will impact all advertisers dramatically in the way that Enhanced Campaigns did, there were several announcements that may be big for some specific segments, and the bigger takeaway from these largely incremental changes may be what they said about where Google sees the industry heading and where they want to take it.
In this video, George Kamide discusses new developments with Instagram and shares strategies on how brands can use the platform to capture users’ attention at the level of imagination.
We are happy to announce the release of the RKG Digital Marketing Report for Q2 2014. This quarter’s report offers over 50 charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.
Facebook recently announced changes to ads in the right-hand rail. In short, advertisers will soon be required to use a larger image size, in the same proportions as desktop News Feed ads, and there will be fewer of the right-hand rail ad units.
The AdWords for video campaign model is currently undergoing a major overhaul. We offer some tips on preparing for the most consequential changes.
With many travelers beginning their flight shopping with online search, tools like Google Flight Search can help airlines drive more users to their pages.
We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.
We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.
We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.
It is critical for PLA advertisers to keep their feed up-to-date with the latest Google specs. Here’s our summary of the most important changes.
With the holidays kicking into full gear this week, we wanted to share a webinar on PLAs that we put together with Google earlier this month.
A look at changes in PLA traffic trends for select advertisers that occurred due to a policy change during the switch from free to paid shopping listings.
Google has an official policy against one form of arbitrage and generally seems to do a good job enforcing it. However, a new twist on an old strategy appears to fall outside the purview of that policy and could be driving up your click costs.
Are you utilizing your page posts for advertising with Facebook’s Page Post Ads? If so, it is important to make sure that your posts are optimized so that the advertisements are being displayed in a user-friendly way.
Are Product Listing Ads picking up the slack as free Google Product Search clicks decline during the Google Shopping transition?
It’s no secret that Microsoft adCenter has made a number of changes over the last year or two that have brought its search ad product closer in line with “industry standard”, i.e. Google AdWords. Now it appears that adCenter is testing their own version of Google’s Product Listing Ads.
Announcing the RKG Digital Marketing Report for Q2 2012. Google search spend growth slows as it moves to cash in on comparison shopping.
Many analysts to point the blame at the mobile traffic segment for Google’s recent CPC declines. But does this story really hold water?
What are the differences between Facebook’s Promoted Posts and Page Post Ads? Let’s take a look at both formats.
Google Shopping is transitioning from being a free CSE to being a 100% paid product.
Announcing the latest RKG Digital Marketing Report for Q1 2012. Google’s lead over Bing/Yahoo! widens even as the CPCs it commands continue to decline.
At its fMC event in New York City this Wednesday, Facebook announced major design changes to brand pages.
Major updates from Facebook and Pinterest will change how marketers utilize each.
Google officially launches their newest and arguably biggest change to the AdWords sitelink format.
Yext has expanded its offering with PowerListings, a mechanism for businesses to control their local search listings from a single place. I had a couple of great conversations with some very sharp folks there and just wanted to share.