Category Archives: Mobile

Feb 20 2015

Facebook Product Ads Are NOT PLAs, and Other Things You Should Know About the New Dynamic Facebook Ad Format

Facebook announced this week that advertisers are now able to load product feeds directly into Business Manager for dynamic ad creative. In terms of how this new ad format can help advertisers, there are a couple of key advantages to be aware of.

Feb 11 2015

15 Tips for Creating a Strong Digital Marketing Strategy around Your TV Commercial

Hot on the heels of the 2015 Digital Bowl, we'd like to offer marketers a few guidelines for making their television advertisement shine in the digital world.

Feb 10 2015

Video: Tap into Smartphone Geo Data

Dissecting phone data by geography reveals some interesting trends that advertisers may be able to take advantage of in order to drive even more value from this growing traffic source. Here’s a look at some of our findings surrounding phone performance by state.

Jan 22 2015

Merkle | RKG Digital Marketing Report: Q4 2014 Released

We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.