Many analysts to point the blame at the mobile traffic segment for Google’s recent CPC declines. But does this story really hold water?
Simply recognizing that how traffic gets to our site tells us a great deal about its value should prompt analysts to dive into data.
Rogue affiliates are using device targeting to hide violations of affiliate terms and conditions that forbid running paid search ads on brand terms.
Can we just assume our dayparts are appropriate across all devices? User behavior suggests tablets and desktops are not neatly interchangeable, neither in the minds of users nor in how marketers should address them strategically.
It’s clear that consumers are buying and using the Kindle Fire in numbers that no one, but Apple, can claim. Exactly how those consumers appear to be using them may be of particular interest to marketers.
The Google Mobile Ads Blog recently featured a case study of Sweetwater Sound Inc. that highlights how they have been able to capitalize on the growth of the mobile traffic segment.
Today we released the RKG Digital Marketing Report for the fourth quarter of 2011, offering data and analysis for paid search, SEO, Facebook advertising and more.
Our read on Black Friday paid search performance and what it portends for the rest of the holiday season.
In just a few short weeks we will find ourselves engrossed in bidding adjustments, ad copy changes and other time sensitive updates, so now is the time to get a few extra projects checked off your list that will pay off during the holiday frenzy.
An analysis of the current state of mobile and tablet ad traffic.
We take a look a mobile traffic patterns by time of day and day of week and consider the implications.
Quick tips for optimizing your PPC program for high-end mobile devices!
The details of tracking matter
One would think a technology company would at least understand tracking technology, but one might be mistaken.
A number of advertisers are beginning to receive emails from Google announcing upcoming changes to the ability to target tablet devices.
We wanted to get a clear view of Google mobile CPC compared to desktop by eliminating as many variables as possible. Here’s what we found.
In a year when most did well, it’s important to consider whether sales dollars were still left on the table as spikes in efficiency hid under-performance at critical times.
The iPad launched just a little over two months ago with Steve Jobs heralding the device as a new “third category” between laptop computers and smartphones. Our data suggests iPad users behave much more like traditional desktop and laptop users than mobile users when it comes to online shopping.
Growth in mobile device traffic has continued unabated since we last published our data on this topic in January. While still a small percentage of our clients’ paid search advertising clicks, mobile traffic share grew 48% from Q4 ’09 to Q1 ’10.
Linda is one of the smartest people in online marketing.
Traffic from mobile devices has grown tremendously over the last year, but the quality of that traffic may be sketchy.