THE RKGBLOG

Mobile, Tracking:

Build, strategize and manage your mobile marketing campaign with the help of RKG. Look to us for insights on mobile marketing trends and to better understand how to gain conversions via tablets & mobile devices.

One would think a technology company would at least understand tracking technology, but one might be mistaken.

A number of advertisers are beginning to receive emails from Google announcing upcoming changes to the ability to target tablet devices.

We wanted to get a clear view of Google mobile CPC compared to desktop by eliminating as many variables as possible. Here’s what we found.

In a year when most did well, it’s important to consider whether sales dollars were still left on the table as spikes in efficiency hid under-performance at critical times.

The iPad launched just a little over two months ago with Steve Jobs heralding the device as a new “third category” between laptop computers and smartphones. Our data suggests iPad users behave much more like traditional desktop and laptop users than mobile users when it comes to online shopping.

Growth in mobile device traffic has continued unabated since we last published our data on this topic in January. While still a small percentage of our clients’ paid search advertising clicks, mobile traffic share grew 48% from Q4 ’09 to Q1 ’10.

Linda is one of the smartest people in online marketing.

Traffic from mobile devices has grown tremendously over the last year, but the quality of that traffic may be sketchy.