THE RKGBLOG

Google, Mobile, Paid Search, ROI Measurement, Tracking:

Build, strategize and manage your mobile marketing campaign with the help of RKG. Look to us for insights on mobile marketing trends and to better understand how to gain conversions via tablets & mobile devices.

Google officially announced Estimated Total Conversions for AdWords search ads today, which importantly includes estimates for cross-device conversions.

Search marketers are seeing an unprecedented spike in not provided Google queries. Here’s our breakdown of how this is taking shape.

Just a few weeks out from Google’s mandatory enhancement deadline, RKG is already driving much better returns on mobile for some clients.

Watch the video and download the full Digital Marketing Report for insights on social media and mobile marketing from Q2 2013.

Marketers have had a day or two to rejoice at referrers returning for Google searches conducted on iOS devices, but while iOS organic visits are up sharply in analytics packages, it does not appear that we are getting the full picture quite yet.

We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.

Just a few days after we pointed out a drop in the percentage of iOS 6 paid search clicks that failed to pass a referrer, RKG observed another sharp decline in that rate take place the second week of June.

For the search marketer, how do you monitor the various device, OS and SERP changes quickly and efficiently for top keywords?

Google is passing referrers at greater rates for paid iOS 6 clicks, but organic searches appear unaffected by the change.

We released the RKG Digital Marketing Report covering the first quarter of 2013 today.

As tablets replace laptops…that’s right folks tablets are replacing laptops, not desktops…it creates the impression that “mobile” is rising and “core search” is falling.

Learn how to create an effective SEO strategy, driving more organic traffic by addressing all the primary elements.

It is important for Enterprise SEM program managers to start thinking hard and deep about the implications of Enhanced Campaigns in the long term, as well as understanding what it is likely to become.

Enhanced Campaigns will significantly impact the way paid search platform providers do what they do, the way paid search managers do their jobs, and the way performance optimization happens.

Google Enhanced Campaigns is step in a direction RKG has requested a number of times, but we may be losing functionality of greater value.

A statistically rigorous analysis on the differences in AOV, click volume and conversion rate across different types of devices.

With iOS 6 obscuring the true volume of Google organic search visits, it is important for us to accurately assess the full impact.

RKG data for the paid search channel shows strong Black Friday sales gains were exceeded on Cyber Monday.

With Thanksgiving and Black Friday just over a week away, there is no time to waste in making sure your paid search program is optimized for the flood of holiday traffic.

A change with iOS 6 means that a significant and increasing number of organic search visits are being inaccurately classified as direct site visits due to missing referrer information.

Announcing the RKG Digital Marketing Report for Q2 2012. Google search spend growth slows as it moves to cash in on comparison shopping.

Many analysts to point the blame at the mobile traffic segment for Google’s recent CPC declines. But does this story really hold water?

Simply recognizing that how traffic gets to our site tells us a great deal about its value should prompt analysts to dive into data.

Rogue affiliates are using device targeting to hide violations of affiliate terms and conditions that forbid running paid search ads on brand terms.

Can we just assume our dayparts are appropriate across all devices? User behavior suggests tablets and desktops are not neatly interchangeable, neither in the minds of users nor in how marketers should address them strategically.