THE RKGBLOG

Bid Management, Google, Mobile, Paid Search, ROI Measurement, Tracking:

Build, strategize and manage your mobile marketing campaign with the help of RKG. Look to us for insights on mobile marketing trends and to better understand how to gain conversions via tablets & mobile devices.

Enhanced Campaigns will significantly impact the way paid search platform providers do what they do, the way paid search managers do their jobs, and the way performance optimization happens.

Google Enhanced Campaigns is step in a direction RKG has requested a number of times, but we may be losing functionality of greater value.

A statistically rigorous analysis on the differences in AOV, click volume and conversion rate across different types of devices.

With iOS 6 obscuring the true volume of Google organic search visits, it is important for us to accurately assess the full impact.

RKG data for the paid search channel shows strong Black Friday sales gains were exceeded on Cyber Monday.

With Thanksgiving and Black Friday just over a week away, there is no time to waste in making sure your paid search program is optimized for the flood of holiday traffic.

A change with iOS 6 means that a significant and increasing number of organic search visits are being inaccurately classified as direct site visits due to missing referrer information.

Announcing the RKG Digital Marketing Report for Q2 2012. Google search spend growth slows as it moves to cash in on comparison shopping.

Many analysts to point the blame at the mobile traffic segment for Google’s recent CPC declines. But does this story really hold water?

Simply recognizing that how traffic gets to our site tells us a great deal about its value should prompt analysts to dive into data.

Rogue affiliates are using device targeting to hide violations of affiliate terms and conditions that forbid running paid search ads on brand terms.

Can we just assume our dayparts are appropriate across all devices? User behavior suggests tablets and desktops are not neatly interchangeable, neither in the minds of users nor in how marketers should address them strategically.

It’s clear that consumers are buying and using the Kindle Fire in numbers that no one, but Apple, can claim. Exactly how those consumers appear to be using them may be of particular interest to marketers.

The Google Mobile Ads Blog recently featured a case study of Sweetwater Sound Inc. that highlights how they have been able to capitalize on the growth of the mobile traffic segment.

Today we released the RKG Digital Marketing Report for the fourth quarter of 2011, offering data and analysis for paid search, SEO, Facebook advertising and more.

Our read on Black Friday paid search performance and what it portends for the rest of the holiday season.

In just a few short weeks we will find ourselves engrossed in bidding adjustments, ad copy changes and other time sensitive updates, so now is the time to get a few extra projects checked off your list that will pay off during the holiday frenzy.

An analysis of the current state of mobile and tablet ad traffic.

We take a look a mobile traffic patterns by time of day and day of week and consider the implications.

Quick tips for optimizing your PPC program for high-end mobile devices!

The details of tracking matter

One would think a technology company would at least understand tracking technology, but one might be mistaken.

A number of advertisers are beginning to receive emails from Google announcing upcoming changes to the ability to target tablet devices.

We wanted to get a clear view of Google mobile CPC compared to desktop by eliminating as many variables as possible. Here’s what we found.

In a year when most did well, it’s important to consider whether sales dollars were still left on the table as spikes in efficiency hid under-performance at critical times.