THE RKGBLOG

Bid Management, Google, Match Types, Mobile, Paid Search, Web Marketing:

Build, strategize and manage your mobile marketing campaign with the help of RKG. Look to us for insights on mobile marketing trends and to better understand how to gain conversions via tablets & mobile devices.

The differences in smartphone versus desktop/tablet SERPs, the clumsiness of users’ thumbs, and the large difference in CPCs between devices dictate that advertisers have to approach these spaces differently. Naturally, advertisers might be questioning if there are differences in how shorter queries perform versus longer queries.

Learn the ins and outs of Instagram, and see examples of brands successfully engaging users on the image-driven platform, in this RKG video from Price Thomas.

A recent Google SEO penalty was significant enough to eBay’s bottom line that they have addressed it as a factor that is weighing on their growth rate.The penalty may have also prompted eBay to reconsider its status as a Google search partner.

Today we are excited to release the Q3 2014 Edition of the RKG Digital Marketing Report. Download the report for over 50 detailed charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.

Advertisers have had this tool for search on Google.com for just over a year and have been able to incorporate cross-device data into their bidding and budget decisions. The extension of estimated cross-device conversions to Google’s Display Network is a logical next step in providing advertisers with the means to gain greater insight into overall AdWords performance.

Discover just how well digital channels performed in Q2 of 2014, along with which factors drove growth the most, in this video from Paid Search VP Rachel Schnorr.

We are happy to announce the release of the RKG Digital Marketing Report for Q2 2014. This quarter’s report offers over 50 charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.

Bing Ads is moving closer to Google’s model for Enhanced Campaigns, but will still allow some segmentation of tablet bids. Unfortunately, that won’t be sufficient for many advertisers

In this video, discover our latest findings from the 2014 Q1 Digital Marketing Report in the area of mobile devices within paid search, and find out more about Google’s new tool: Estimated Cross-Device Conversions.

As mobile traffic continues to grow, advertisers should take full advantage of Bing Ads’ advanced device targeting capabilities.

Google’s ‘Step Inside AdWords’ presentation at the AdWords Performance Forum delivered several updates for advertisers. Here we’ll take a look at each and what their respective impact on the paid search landscape may be.

Yahoo has started migrating mobile traffic to its new Yahoo Gemini marketplace. What critical pieces of information should advertisers know about this transition?

Google shares dropped 3% in after hours trading Wednesday after a disappointing earnings report, making today an excellent day to buy Google stock.

RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.

George Michie discusses how the AdWords Enhanced Campaigns model could open up some exciting possibilities for advertisers in the future — should Google choose to share some of its unrivaled insights into user context.

Three critical strategies for optimizing small businesses’ local paid search programs.

While Enhanced Campaigns will ultimately be a very good thing they do present challenges. In this video we discuss two of those challenges: targeting and bidding.

Matt Mierzejewski shares mobile organic search and social referral traffic trend findings from our Q4 2013 Digital Marketing Report. Find out who’s leading in these areas and who is gaining ground.

Craig Zagurski shares some key findings on mobile paid search performance from our Q4 2013 Digital Marketing Report.

We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.

Get the latest research on social media and mobile devices in the Q3 2013 Digital Marketing Report. This video covers key topics.

We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.

Google officially announced Estimated Total Conversions for AdWords search ads today, which importantly includes estimates for cross-device conversions.

Search marketers are seeing an unprecedented spike in not provided Google queries. Here’s our breakdown of how this is taking shape.

Just a few weeks out from Google’s mandatory enhancement deadline, RKG is already driving much better returns on mobile for some clients.