THE RKGBLOG

Google, Mobile, Paid Search, SEM, Tracking, Web Marketing:

Build, strategize and manage your mobile marketing campaign with the help of RKG. Look to us for insights on mobile marketing trends and to better understand how to gain conversions via tablets & mobile devices.

Google shares dropped 3% in after hours trading Wednesday after a disappointing earnings report, making today an excellent day to buy Google stock.

RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.

George Michie discusses how the AdWords Enhanced Campaigns model could open up some exciting possibilities for advertisers in the future — should Google choose to share some of its unrivaled insights into user context.

Three critical strategies for optimizing small businesses’ local paid search programs.

While Enhanced Campaigns will ultimately be a very good thing they do present challenges. In this video we discuss two of those challenges: targeting and bidding.

Matt Mierzejewski shares mobile organic search and social referral traffic trend findings from our Q4 2013 Digital Marketing Report. Find out who’s leading in these areas and who is gaining ground.

Craig Zagurski shares some key findings on mobile paid search performance from our Q4 2013 Digital Marketing Report.

We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.

Get the latest research on social media and mobile devices in the Q3 2013 Digital Marketing Report. This video covers key topics.

We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.

Google officially announced Estimated Total Conversions for AdWords search ads today, which importantly includes estimates for cross-device conversions.

Search marketers are seeing an unprecedented spike in not provided Google queries. Here’s our breakdown of how this is taking shape.

Just a few weeks out from Google’s mandatory enhancement deadline, RKG is already driving much better returns on mobile for some clients.

Watch the video and download the full Digital Marketing Report for insights on social media and mobile marketing from Q2 2013.

Marketers have had a day or two to rejoice at referrers returning for Google searches conducted on iOS devices, but while iOS organic visits are up sharply in analytics packages, it does not appear that we are getting the full picture quite yet.

We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.

Just a few days after we pointed out a drop in the percentage of iOS 6 paid search clicks that failed to pass a referrer, RKG observed another sharp decline in that rate take place the second week of June.

For the search marketer, how do you monitor the various device, OS and SERP changes quickly and efficiently for top keywords?

Google is passing referrers at greater rates for paid iOS 6 clicks, but organic searches appear unaffected by the change.

We released the RKG Digital Marketing Report covering the first quarter of 2013 today.

As tablets replace laptops…that’s right folks tablets are replacing laptops, not desktops…it creates the impression that “mobile” is rising and “core search” is falling.

Learn how to create an effective SEO strategy, driving more organic traffic by addressing all the primary elements.

It is important for Enterprise SEM program managers to start thinking hard and deep about the implications of Enhanced Campaigns in the long term, as well as understanding what it is likely to become.

Enhanced Campaigns will significantly impact the way paid search platform providers do what they do, the way paid search managers do their jobs, and the way performance optimization happens.

Google Enhanced Campaigns is step in a direction RKG has requested a number of times, but we may be losing functionality of greater value.