THE RKGBLOG

Early writeups of FreeBase are fascinating. The semantic web will transform how folks search, shop, and learn online. When we provide the machines with the structure to understand relationship between data elements, all sorts of interesting things will become possible very quickly.

Some interesting links from the past few weeks…

The best opportunity to see a total lunar eclipse in recent years will happen tomorrow night, between sunset and 8p EST.

Karl Fisch, a high school administrator in Littleton, Colorado, stirs Thomas Friedman’s flat world into Ray Kurzweil’s exponential speedup to ask how these will impact education. Short provocative video.

Hadn’t known Excel allowed custom graph types — a real timesaver.

My Outlook PST file died badly this week. The key steps for me to recover the file was scanpst.exe and using Outlook’s “Export As PST” functionality.

Delighted to see our blog named to Todd And’s list of 150 Top Marketing Blogs. We’re honored.

18 assorted interesting links, no particular theme.

Incredible and strange online art from Masayuki Kido.

Readers would have been better served if Inc. magazine treated their February cover story on Second Life like a real business article, rather than a social phenomenon piece.

Keeping important files on a thumb drive is convenient, but can pose a security risk if the drive was lost. One solution is encrypting the contents of thumb drive and making daily backups.

Juice Analytics has put up some good material on Excel training, including an Excel tips wiki, a list of sites, and worksheet with exercises.

John Chow points out that Google pays FireFox for clicks generated from the FFox search box, and projects FFox may eventually become Google’s largest traffic source.

Here’s an assortment of some interesting links recently encountered: Google quality score, trademarks, and bidding; time zone detangling; image cropping; postal mail scanning; patent searching; & online scribbling.

Hilton squandered an opportunity to use a follow-up survey to enhance their brand. Make sure your surveys are fast, polite, typo-free, include an open-ended comment, are handled quickly, include Reichheld’s Ultimate Question — and please, keep them short!

If you’re seeking a reasonably good Outlook spam filter, try Spam Bayes.

A study looking at Google queries on Senate candidate names in swing elections (Allen, Brown, Burns, Casey, Chafee, Corker, Dewine, Ford, Kyl, Pederson, Santorum, Talent, Tester, and Webb) over this last weekend.

Never send informative error messages to the browser.

The etiology of the GBS medical condition (“Google Blinders Syndrome”)

Been reading about BzzAgent through their many blogs (90days.bzzagent.com, blog.bzzagent.com, oldblog.bzzagent.com) Their transparency is amazing — and inspiring.

Having grade school aged kids, when I see “back to school” I think of disney lunch boxes, backpacks, notebook paper, and pencils. For a couple of seconds, I was somewhat mystified to see sunglasses, futons, and boxer shorts…

The EFF has an interesting post on How To Keep Your Search History Private.

We’re proud to support YAPC::NA.

For a smile, check out the cheesy Googlehead video on youtube.

We’re folks from the Rimm-Kaufman Group, a search marketing agency located in Charlottesville, Virginia. We started this blog to share our ideas about online marketing. We hope this blog helps clients, prospects, and potential employees get a better sense of our perspective and values.