Category Archives: Miscellany

Jul 13 2010

Another Free Tool to Cluster PPC Phrases Into Related AdGroups – RKG Duck

Today, we would like to introduce the RKG RegExp Duck Filter as an alternative method for creating and organizing AdGroups, using the words within the phrases themselves.

Mar 22 2010

That "Law" Thing

Stay on top of internet law with Brann & Isaacson.

Feb 24 2010

Detecting Significant Changes In Your Data

Sometimes it's tempting to leap to conclusions in paid search. In this cautionary post, we'll provide a tool for testing whether data has changed meaningfully, or whether you're looking at statistical noise.

Feb 08 2010

SMN Webinar Feb 18th

Search Marketing Now webinar on the Long Tail.