Category Archives: Miscellany

Nov 29 2010

RFPs and Dating

When hiring a service firm: don't listen to their salespeople, listen to their clients.

Nov 22 2010

Advertising Policies: A Plea for Understanding

Drawing lines in the sand and enforcing them is harder than it may appear. Perhaps these "rules of engagement" will help.

Oct 25 2010

The Advertiser's Bill of Rights

We as an industry need to establish a code of conduct and live by it.

Sep 01 2010

The Pendulum

Much of life seems to move like a pendulum.