When hiring a service firm: don’t listen to their salespeople, listen to their clients.
Drawing lines in the sand and enforcing them is harder than it may appear. Perhaps these “rules of engagement” will help.
We as an industry need to establish a code of conduct and live by it.
Much of life seems to move like a pendulum.
Today, we would like to introduce the RKG RegExp Duck Filter as an alternative method for creating and organizing AdGroups, using the words within the phrases themselves.
Stay on top of internet law with Brann & Isaacson.
Sometimes it’s tempting to leap to conclusions in paid search. In this cautionary post, we’ll provide a tool for testing whether data has changed meaningfully, or whether you’re looking at statistical noise.
Search Marketing Now webinar on the Long Tail.
Search shopper personas anyone?
If not a buying cycle, what is going on?
Multichannel attribution is tricky. How are you handling it?
A collection of our most enduring posts from 2009
And the nominees are…
Occasionally, an increase in a term’s average CPC can occur simultaneously with a decrease in average position. Here, we explain why.
More ideas from more people.
We’ll be exhibiting at next week’s Shop.org Summit in Las Vegas. Stop by booth #743 and say hello.
How much time should you spend watching others?
For better or worse, this is where online retail is heading, and your marketing and merchandising teams will benefit from being there at the beginning.
Customer lifetime value comes from protecting your customer’s interests.
More scratchings on the so called PPC buying cycle.
We took a look at “Market Share” of the big three engines over time and saw some interesting trends.
Today I noticed a new feature on my Google results pages: A “web” plus box that expands to show new SERP features.
There is no substitute for flexible systems and smart, well-trained users.
Taking a look at the first month and a half of Q1, it looks like the pain in the retail sector is spreading and deepening.
Yahoo has been testing a feature that allows advertisers to add videos, custom search boxes or images to their traditional text search ads. As presented in Beta, the program seems more aligned with Yahoo’s bottom line, than with those of their advertisers.