Announcing the RKG Digital Marketing Report for Q2 2012. Google search spend growth slows as it moves to cash in on comparison shopping.
Category Archives: Microsoft
RKG data suggests that Yahoo's reported paid search revenue gains have been driven by higher CPCs on brand terms.
Announcing the latest RKG Digital Marketing Report for Q1 2012. Google's lead over Bing/Yahoo! widens even as the CPCs it commands continue to decline.
It has to be a tricky situation being a niche search engine that's trying to grow its user base while driving up revenue per search.