Category Archives: Microsoft

Jun 28 2012

Paying More for adCenter Brand Terms? Here's Why

RKG data suggests that Yahoo's reported paid search revenue gains have been driven by higher CPCs on brand terms.

Apr 11 2012

RKG Digital Marketing Report: Q1 2012 Released

Announcing the latest RKG Digital Marketing Report for Q1 2012. Google's lead over Bing/Yahoo! widens even as the CPCs it commands continue to decline.

Feb 16 2012

Are DuckDuckGo and Blekko Both Ramping Up Ad Monetization?

It has to be a tricky situation being a niche search engine that's trying to grow its user base while driving up revenue per search.

Jan 17 2012

RKG Digital Marketing Report: Q4 2011 Released

Today we released the RKG Digital Marketing Report for the fourth quarter of 2011, offering data and analysis for paid search, SEO, Facebook advertising and more.