RKG data suggests that Yahoo's reported paid search revenue gains have been driven by higher CPCs on brand terms.
Category Archives: Microsoft
Announcing the latest RKG Digital Marketing Report for Q1 2012. Google's lead over Bing/Yahoo! widens even as the CPCs it commands continue to decline.
It has to be a tricky situation being a niche search engine that's trying to grow its user base while driving up revenue per search.
Today we released the RKG Digital Marketing Report for the fourth quarter of 2011, offering data and analysis for paid search, SEO, Facebook advertising and more.