Across our clients, from January 2008 to February 2008, Google picked up 2.3 points of ad spend share. Across our clients, comparing February 2008 to February 2007, we did not observe evidence of an advertising or sales slow-down.
Danny Sullivan, SearchEngineLand’s illustrious Editor-In-Chief, emailed me some follow-up questions about how we buy clicks and how we allocate budgets.
Here are our January 2008 PPC search engine share numbers.
I wish Yahoo and Microsoft all the best. But combining two organizations with serious problems in search wouldn’t yield one strong organization.
In October, across our clients, Google picked up 3 points of ad spend share, reaching 79% share. Google’s gain came at Yahoo’s expense: Yahoo’s share fell from 19% in September to 16% in October. Microsoft held steady in distant third, maintaining a 5% share.
Back from TED in March: Blaise Aguera y Arcas’ PhotoSynth demo. Stunning technology from Microsoft Live Labs for building 3D models of the world from collections of regular snapshots.
Paid search market share held relatively stable in September, with Yahoo picking up one point of share from Google.
During July and August, across our client base, Google picked up four points of paid search market share, mostly at Yahoo’s expense.
MSN and Atlas released a study suggesting that half of search budgets are wasted on brand search…whose campaigns are these guys looking at?!?
Yahoo squeaks ahead of Google in the American Consumer Satisfaction Index.
As 2007 is now half over, it seems a good time to compare the performance of the Big Three search engines year-to-date.
Broad match keeps getting broader. Examining logs reveals valuable insights.
Google continues to comprise three-fourths of our agency’s total monthly PPC spend. In June, Yahoo held steady, while Microsoft picked one point of share from Google.
We’re pleased to sponsor YAPC North America, next week in Houston.
As with any marketing message, you win when you make life easier for your prospect.
Where does your brand fall on the practicality vs. style spectrum?
We review May 2007 ad spend data for our agency. Google continues to dominate, with three fourths share. Google lost one point of share each to Yahoo and Microsoft. This small downward blip marks the first month in the last four in which Google did not gain share.
Yesterday Yahoo announced they are opening up the API to their new search platform (aka “Panama”). I caught up with Dan Boberg, Yahoo’s Managing Director of Sales Technology by phone yesterday to talk about this API announcement.
Microsoft announces a no-mouse no-keyboard computer.
April showed Google seizing yet more share from Yahoo, with Microsoft holding steady in distant third.
Google grabbed the DoubleClick deal. Here are revised observations and prognostications.
WSJ is reporting Google might outbid MSFT for DoubleClick.
Econ 301: Commoditize your complements.
I’ve been enjoying Sally McGhee’s book on Outlook tips for managing email, tasks, and calendar intelligently.
Microsoft has released Strider Search Ranger, which helps content advertisers determine the IPs of the “publishers” snarfing up their ad budgets.