THE RKGBLOG

Cashback is an attractive system: Bing pays users to shop at your website. But there are some things advertisers need to watch out for and some precautions they should take.

Bing Cashback pays users to make purchases using Bing. Here’s how it works.

Is Bing gaining share?

Microsoft is willing to buy share and Google may give them the opportunity.

The deal is done. What does it mean for paid search?

It’s hard to buy loyalty.

A look at how Bing Shopping (formerly MSN Shopping) integrates with paid search advertising.

A more careful study yields a different perspective.

We took a look at “Market Share” of the big three engines over time and saw some interesting trends.

MSN adCenter’s normalization and ad serving logic can cause some undesired effects.

We do not observe broad weakness in online sales.

I’ve been using Google’s new browser for a day and a half now. I like it.

The ad spend share situation by engine is essentially unchanged since last month.

Our thanks to the MSN engineers for the many calls and emails clarifying the V5.1 API docs. These are places we hit snags.

Looking at our agency’s client base in aggregate, last month Google received 79% of our clients’ ad dollars. Yahoo received 17%. Microsoft received 5%.

May 2008 search engine share results aggregated across RKG clients: steady, no big change. Google at 81%.

Microsoft to pay HP to make Live the default search engine in IE on new HP machines. Meanwhile, Ffox adoption continues to grow.

More thoughts on Microsoft Jellyfish CashBack.

Microsoft will offer cash back to users who make purchases after using Live search. IMHO, you can’t buy user loyalty.

For the first time, Google nudges Yahoo out of the top spot as most popular US site.

Looking at Q1 numbers for our client base, Google continues to gain paid search market share.

March was another month where, in aggregate, Google took another tiny slice of the pie away from Yahoo.

Tim Armstrong on the DoubleClick deal: “We are focused on uniting search and display online metrics and on improving the measurement and execution of media campaigns.”

Microsoft advertising, intended to be funny, which actually is funny.

Across our clients, from January 2008 to February 2008, Google picked up 2.3 points of ad spend share. Across our clients, comparing February 2008 to February 2007, we did not observe evidence of an advertising or sales slow-down.