We released the RKG Digital Marketing Report covering the first quarter of 2013 today.
We are happy to announce the release of the RKG Digital Marketing Report covering the fourth quarter of 2012.
Announcing the RKG Digital Marketing Report for Q3 2012. The latest data and analysis of marketing trends for paid search, SEO, comparison shopping engines, social, attribution and more.
Announcing the RKG Digital Marketing Report for Q2 2012. Google search spend growth slows as it moves to cash in on comparison shopping.
RKG data suggests that Yahoo’s reported paid search revenue gains have been driven by higher CPCs on brand terms.
Announcing the latest RKG Digital Marketing Report for Q1 2012. Google’s lead over Bing/Yahoo! widens even as the CPCs it commands continue to decline.
It has to be a tricky situation being a niche search engine that’s trying to grow its user base while driving up revenue per search.
Today we released the RKG Digital Marketing Report for the fourth quarter of 2011, offering data and analysis for paid search, SEO, Facebook advertising and more.
Prior to the Search Alliance, you might remember Yahoo Search offering Rich Ads – multi-component ads, eligible to serve for brand terms. Just last month, Rich Ads became available to all adCenter advertisers.
Paid search remained resilient in Q3, with data from the RKG client base showing that year over year growth rates accelerated for both ad spend and revenue.
There’s little to suggest a real turnaround in the works for the Search Alliance as the engines get set to release their Q2 earnings.
Bing’s restrictive broad matching appears to be weighing down Search Alliance revenues.
In our experience, regardless of how well one follows adCenter’s Editorial Guidelines, something will inevitably be flagged with a “Pending Editorial Review.”
Although it has seen gains in overall search share, the Yahoo! and Microsoft Search Alliance has had trouble monetizing its traffic.
We see accounts losing ground as a result of the merger.
Bing Rewards: we hope it works…we doubt it will.
Mixing Bing and Yahoo traffic will impact the quality of traffic and influence bids.
Would a simple change to search engine UIs produce a better experience for everyone?
Are you ready for Bing-hoo!?!
Bing came out of the gates hard in 2010!
A new study on search engine loyalty from the RKG skunk-works
Cashback is an attractive system: Bing pays users to shop at your website. But there are some things advertisers need to watch out for and some precautions they should take.
Bing Cashback pays users to make purchases using Bing. Here’s how it works.
Is Bing gaining share?
Microsoft is willing to buy share and Google may give them the opportunity.