With Thanksgiving and Black Friday just over a week away, there is no time to waste in making sure your paid search program is optimized for the flood of holiday traffic.
Among the scores of data points search marketers have at their disposal, perhaps no other metric is as shrouded by mythology and misconception as ad position.
How closely a PPC keyword matches the search query matters a great deal and we shouldn’t just blithely accept Google’s changes to exact and phrase match behavior.
As of mid-May, the default behavior of Google’s exact match will be…inexact.
In just a few short weeks we will find ourselves engrossed in bidding adjustments, ad copy changes and other time sensitive updates, so now is the time to get a few extra projects checked off your list that will pay off during the holiday frenzy.
After an ad matching change that was not impactful, advertisers looking to grow Bing traffic may want to test their strategy around tail terms.
Bing’s restrictive broad matching appears to be weighing down Search Alliance revenues.
It’s human nature to want to know what everyone else is doing. But don’t burn valuable time and money studying benchmarks.
Search log data investigation to see how often Google is serving brand ads when users search a non-brand string.
Get the most bang for your buck in paid search by focusing on the highest priority issues.
Broad Match Modifiers are active for the US! Wooooo Hooooo!!!!
Broad Match Modifiers: The best thing since sliced bread!
Negative Keywords are essential for any PPC account. However, occasionally they will prevent keywords from being served that you DO want. How do you find cases where this is occurring?
Does broad match + negatives and lots of love and attention yield better results than a fully developed KW list with power tools and smart resource allocation? Not a chance, the opposite is the case.