In this video, RKG Paid Search Director Paul Koch addresses why Google pulled the trigger on 'Not Provided' and what this change means for AdWords advertisers.
Category Archives: Keyword Lists
RKG has been experimenting Dynamic Search Ads for some time now, here's our read on this significant new AdWords product.
Regularly researching keyword opportunities and expanding your term list is critical to the success of a paid search program, but knowing when to delete keywords with low potential is also an important consideration in managing PPC accounts at scale.
If we assume that keyword length is an imperfect-but-still-worthy proxy for the specificity of a phrase, then we’d expect to see a mathematically positive relationship between keyword length and conversion.
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