George Michie interview with Scott Silverman of Ifeelgoods.

A few weeks ago, Rimm-Kaufman Group CEO George Michie had the pleasure of interviewing Linda Bustos of Elastic Path and the eCommerce blog, GetElastic.  Now the tables are turned with George in the hot seat.  They discuss the future of paid search as well as current best practices.  Read the full interview here. Technorati Tags: [...]

My interview with Lance Loveday of Closed-Loop Marketing

Linda is one of the smartest people in online marketing.

Interview with SEO Expert Adam Audette.

To some minds, search engine marketing got a bum rap in last week’s Ad Age article reporting on a recent Nielsen report. Teasing out the context and some follow up questions with Ken Cassar helped to clarify the point.

The fourth and final installment in our Most Read posts series.

Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.

“The only way to grow your business long-term is through this process of turning your customers into your sales force.”
- Fred Reichheld

Chuck Teller is Executive Director of CatalogChoice, a catalog do-not-mail service. In this podcast, Chuck discusses his organization and how it impacts cataloging.

Here’s a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.

It you work in the catalog industry, either as a mailer or a vendor, check out the American Catalog Mailer’s Association, and consider getting your company involved.

“Put a sign in every department, on the conference room wall, that says, ‘Would anybody tell a friend about this?’ It’s a magic question that raises the bar across the organization and development.” — Andy Sernowitz

Missy Park is the founder and CEO of Title Nine, a web/catalog/store retailer of women’s athletic gear. I spoke with Missy about risk, branding, and Title Nine’s transition to retail.

“Are people really responding to your marketing , or are they placing orders and your marketing had really nothing to do with it? That’s the critical issue.” — Jim Novo

Marty I. Eisenstein is a senior partner with Brann Isaacson, a law firm specializing in direct marketing law. Marty shared his thoughts on tax law, gift cards, and general legal best practices for online retailers.

I’m a Shop.org fan, and this post is an unabashed plug for the upcoming Strategy And Innovation conference in Orlando, January 22nd through January 24th.

“Will the web turn everyone into a direct marketer? My short answer is: everyone’s gonna try.” Paul Farris

Just before the holidays, Google’s Rick Klau spent some time chatting with me about RSS, online reputation monitoring, and recent changes to the Google search index algorithm.

I had the enjoyable chance to interview Steve Spangler about the importance of the customer experience, about company values, and about diet soda geysers.

I had the enjoyable opportunity to debate the future of pay-per-click with Steve Rubel, Edelman SVP, A-list blogger, and pay-per-click skeptic. Paul Dunay moderated.

Ken Leonard of Hacker Safe shares his thoughts on web security, vulnerability scanning, and security seals.

Bill Kaplan of FreshAddress talks about the future of email marketing, ECOA, misplacing $125,000 in cash, and hanging out with Kevin Spacey.

Robust on-site search is an essential component of a successful retail website. Site search apps, however, depend on good SKU-level attribute data. Mercado’s Kevin Lindsay discusses data quality and “searchandising.”

Ken Seiff, CEO of DietTelevision and former CEO of BlueFly, discusses online marketing, advertising, startup culture.