In this Google Hangout, we share examples of how advertisers are using Estimated Total Conversions to better optimize their programs and gain customer insights. We also discuss what challenges and opportunities changing consumer behavior poses to advertisers, especially with regard to mobile devices.
What ROI goal or KPI is right for your digital marketing program? Join me for this Google Hangout, The Profit Playbook, where I discuss what considerations advertisers should take into account when setting their program goals and what the potential danger is in viewing performance with too narrow a lens.
RKG agreed to sponsor any employee chosen for Google’s Glass Explorer Program, and to our delight two RKGers were invited. These are their experiences with Google Glass so far.
Meet George Gallate, CEO of RKG. With such extensive experience in the digital marketing world, George brings a great perspective to RKG.
Here we go with part 2 of the Danny & Marshall show! Let’s hear what they have to say about what happened to the +1 button in search results, and where they stand on Google+. Thanks to both Marshall and Danny for spending time with us! View part 1 of Danny and Marshall’s chat.
Find out what Danny Sullivan and Marshall Simmonds have to say about social signals, changes in Google and SEO’s evolution in general.
Listen in as Adam and Marshall talk about Google News as well as the news_keywords metatag and what it means for publishers.
Watch as Adam Audette and Danny Sullivan discuss Authorship and social signals, and how they affect search results.
Watch part 2 of our interview with Danny Sullivan, where he and Adam discuss what’s changed over the years in link building, including Google’s disavow tool and whether directory links offer any real value. To watch parts 1 and 3 follow the links below: Danny Sullivan Interview Part 1 Danny Sullivan Interview Part 3
We had the pleasure of having Danny Sullivan visit the RKG Bend office recently, and Adam got to chat with him about where this crazy world of SEO and link development got started.
George Michie interview with Scott Silverman of Ifeelgoods.
A few weeks ago, Rimm-Kaufman Group CEO George Michie had the pleasure of interviewing Linda Bustos of Elastic Path and the eCommerce blog, GetElastic. Now the tables are turned with George in the hot seat. They discuss the future of paid search as well as current best practices. Read the full interview here. Technorati Tags: […]
My interview with Lance Loveday of Closed-Loop Marketing
Linda is one of the smartest people in online marketing.
Interview with SEO Expert Adam Audette.
To some minds, search engine marketing got a bum rap in last week’s Ad Age article reporting on a recent Nielsen report. Teasing out the context and some follow up questions with Ken Cassar helped to clarify the point.
The fourth and final installment in our Most Read posts series.
Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.
“The only way to grow your business long-term is through this process of turning your customers into your sales force.”
- Fred Reichheld
Chuck Teller is Executive Director of CatalogChoice, a catalog do-not-mail service. In this podcast, Chuck discusses his organization and how it impacts cataloging.
Here’s a transcript and a podcast of an enjoyable conversation with multichannel expert Kevin Hillstrom.
It you work in the catalog industry, either as a mailer or a vendor, check out the American Catalog Mailer’s Association, and consider getting your company involved.
“Put a sign in every department, on the conference room wall, that says, ‘Would anybody tell a friend about this?’ It’s a magic question that raises the bar across the organization and development.” — Andy Sernowitz
Missy Park is the founder and CEO of Title Nine, a web/catalog/store retailer of women’s athletic gear. I spoke with Missy about risk, branding, and Title Nine’s transition to retail.
“Are people really responding to your marketing , or are they placing orders and your marketing had really nothing to do with it? That’s the critical issue.” — Jim Novo