One man’s search for the perfect Valentine’s Day gift provides a demonstration of the complexity of multi-channel online attribution.
We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.
We can finally put some hard numbers to the question of how the 6 day shift in the holiday calendar has impacted consumer behavior so far, and what we might expect to see over the next few weeks.
Shoppers stay up later on Cyber Monday to take advantage of deals last minute. How could this affect your paid search strategy?
New 2013 search engine features and products can help you take full advantage of the upcoming holiday season.
The holiday season has grown longer for five straight years, until now. How might the short holiday season impact your paid search program?
Nextag, a leading comparison shopping engine, recently released its updated Rate Card, which contains a couple of interesting changes.
RKG data for the paid search channel shows strong Black Friday sales gains were exceeded on Cyber Monday.
With Thanksgiving and Black Friday just over a week away, there is no time to waste in making sure your paid search program is optimized for the flood of holiday traffic.
As we wade into what is hopefully the feeding frenzy of the ecommerce holiday season, we should take a moment to consider bidding strategies around promotions.
Our read on Black Friday paid search performance and what it portends for the rest of the holiday season.
As we move toward the holiday season, more online retailers are interested in unlocking spend on Facebook, but quick wins will lose momentum if not anchored by a larger plan.
Smart anticipatory bidding can make you money at the holidays.
To help make sure your CSE efforts not only hold up, but excel this year, we offer 10 tips for a successful holiday program.
In just a few short weeks we will find ourselves engrossed in bidding adjustments, ad copy changes and other time sensitive updates, so now is the time to get a few extra projects checked off your list that will pay off during the holiday frenzy.
In a year when most did well, it’s important to consider whether sales dollars were still left on the table as spikes in efficiency hid under-performance at critical times.
Anticipating traffic value shifts at the holidays is the key to a successful Q4.
One day isn’t an entire retail season, but I thought it interesting to compare CyberMonday 2008 to 2007.
This blue line shows the median lift in comp-site sales, this year’s holiday vs. last year. The downward slope of the red line indicates the holiday lift is eroding.
If our Thanksgiving week numbers are any indication, it also appears that more and more consumers are skirting the brick-and-mortar crowds on Black Friday in favor of making purchases online.
How did we do compared to everybody else? The perennial question is a hard one to answer. Perhaps these benchmarks will help.
Based on our experience with our client base, on average Holiday 2006 provided both high click volume, high click conversion, and high click profitability. We provide one graph (and many words) to support this assertion.
Last week we predicted Monday December 18th would top Monday December 11th as the largest sales day for our clients in aggregate for sales driven by paid search. Looks like that prediction was wrong.
Looking at sales driven by paid clicks, the biggest sales day we’ve seen this holiday season so far was Monday, 12/11, up almost three-fold since October’s base rate. Cybersource predicts the biggest day of the season will be next Monday, December 18th.