In diving into the impact of paid search and your strategy surrounding it, there are two important themes to consider: being present in the different moments your consumers are using their devices, and properly measuring the value driven by ads.
Advertisers saw big movement in Amazon Product Ads traffic and conversion rate surrounding Amazon’s Prime Day. It also appears Prime Day shoppers spilled over to search engines in order to verify that the discounts they were getting really were good deals.
Happy Mother’s Day from all of us at Merkle|RKG!
However you plan to celebrate, all of us at RKG wish you Season’s Greetings and a Happy New Year!
We’ve run the numbers on Thanksgiving, Black Friday and Cyber Monday paid search performance and find that sales growth was strong at 23% with mobile carrying more weight.
Learn the most important tactics for getting your display campaigns ready for the holiday season in this video from RKG’s Director of Display Management, Michelle Alfano.
Follow the advice in this video from RKG Marketing Strategy Director Megan Geiss on how to keep your holiday web pages alive throughout the year.
What should retailers do to make the most of Pinterest this holiday season and beyond? Here are six tips to help your content perform better on Pinterest.
Discover just how well digital channels performed in Q2 of 2014, along with which factors drove growth the most, in this video from Paid Search VP Rachel Schnorr.
The reality for many retailers is that the end of Q4 may not be most crucial time of year to drive sales volume. The following ten tips can help you to utilize paid search strategies to achieve a successful non-holiday peak season.
One man’s search for the perfect Valentine’s Day gift provides a demonstration of the complexity of multi-channel online attribution.
We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.
We can finally put some hard numbers to the question of how the 6 day shift in the holiday calendar has impacted consumer behavior so far, and what we might expect to see over the next few weeks.
Shoppers stay up later on Cyber Monday to take advantage of deals last minute. How could this affect your paid search strategy?
New 2013 search engine features and products can help you take full advantage of the upcoming holiday season.
The holiday season has grown longer for five straight years, until now. How might the short holiday season impact your paid search program?
Nextag, a leading comparison shopping engine, recently released its updated Rate Card, which contains a couple of interesting changes.
RKG data for the paid search channel shows strong Black Friday sales gains were exceeded on Cyber Monday.
With Thanksgiving and Black Friday just over a week away, there is no time to waste in making sure your paid search program is optimized for the flood of holiday traffic.
As we wade into what is hopefully the feeding frenzy of the ecommerce holiday season, we should take a moment to consider bidding strategies around promotions.
Our read on Black Friday paid search performance and what it portends for the rest of the holiday season.
As we move toward the holiday season, more online retailers are interested in unlocking spend on Facebook, but quick wins will lose momentum if not anchored by a larger plan.
Smart anticipatory bidding can make you money at the holidays.
To help make sure your CSE efforts not only hold up, but excel this year, we offer 10 tips for a successful holiday program.
In just a few short weeks we will find ourselves engrossed in bidding adjustments, ad copy changes and other time sensitive updates, so now is the time to get a few extra projects checked off your list that will pay off during the holiday frenzy.