In the AdWords interface, Google provides several pieces of information at the keyword level to help advertisers determine whether a low impression term has a remediable problem. Here are a few things to check.
What has been the impact of Microsoft’s deal with Conduit, a provider of customizable toolbars, and what does it say about the future of search?
Quick tips for optimizing your PPC program for high-end mobile devices!
Quick tips for implementing & refining Google Sitelinks.
My SEL piece for this month in case you missed it: Suppose you run a banana stand. You buy pallets of bananas and sell them for $1.00/banana to poor saps in the airport. You normally buy bananas from Farmer Jones for $0.30 each. You have an additional $0.60/banana in expenses for delivery costs, storage, staffing, [...]
Bing’s restrictive broad matching appears to be weighing down Search Alliance revenues.
Spending on Google.com and Google’s network will dictate how well Google’s earnings turn out this week. Across our client base, we see Google ad spend increasing 27% YoY in Q1.
Product Listing Ads are an effective supplement to AdWords Text Ads.
Initial thoughts on Google +1
A number of advertisers are beginning to receive emails from Google announcing upcoming changes to the ability to target tablet devices.
We look at data from a few clients testing Google’s new merged headline format.
We wanted to get a clear view of Google mobile CPC compared to desktop by eliminating as many variables as possible. Here’s what we found.
Assessing quality is beyond difficult for algorithms.
There have been a number of great articles written in the past week covering Google’s recent “Farmer” algorithm change. We thought we could add to the discussion by focusing on the performance of these sites as Google Search Partners.
Could Google crank up its revenue? Sure thing.
Google is giving users a more ‘natural’ experience.
There is a real opportunity for advertisers to segment their spend by browser version or, more realistically, let Google try to do it for us.
The “Decision Engine” looks a lot like “Search Overload” to me.
Let’s not lose sight of what really pays the bills!
Are Product Listing Ads just cannibalizing AdWords Text Ads? Read what we’re seeing in the data.
Drawing lines in the sand and enforcing them is harder than it may appear. Perhaps these “rules of engagement” will help.
We see accounts losing ground as a result of the merger.
Sometimes a 5 is as good as it gets.
There are many solutions for tracking PPC to Call-Center spill-over, but we think our solution reigns supreme. How granular is your current PPC to call-center tracking? Does it track individual clicks? Ours does.
Display ads in the SERPs?