THE RKGBLOG

Google, Paid Search, Tracking:

Google is a fundamental part of marketers lives and one of the most recognized companies worldwide. That’s why we have a designated blog category dedicated to this leading search engine. Since it’s launch in 1997, Google has changed the world of online marketing and the way we look at PPC and SEO opportunities. We keep our fingers on the pulse of Google’s ever changing nature and can’t seem to stop ourselves from reporting and speculating about the ways they continue to shape the digital marketing landscape.

The engines have progressed from serving the same results to everyone, to serving personalized results based on geography, social signals, and past click-through behavior. But couldn’t Google take it a great deal further than that?

A look at changes in PLA traffic trends for select advertisers that occurred due to a policy change during the switch from free to paid shopping listings.

Recent Google patents and documents may offer a glimpse of the aspect-driven future of search.

Facebook, Google+ and Twitter can help make your content more shareable with rich snippets of content that can be shared across platforms.

Google has an official policy against one form of arbitrage and generally seems to do a good job enforcing it. However, a new twist on an old strategy appears to fall outside the purview of that policy and could be driving up your click costs.

A Google message to webmasters stirred up some fear earlier this year, resulting in several discussions in the Internet marketing community on the current effectiveness of negative SEO.

Are Product Listing Ads picking up the slack as free Google Product Search clicks decline during the Google Shopping transition?

Advertisers know best about marketing objectives in different geotargets. More bidding controls would help achieve these goals more easily.

Quality sites with quality links should be fine.

Among the scores of data points search marketers have at their disposal, perhaps no other metric is as shrouded by mythology and misconception as ad position.

First, shut off the water.

It’s no secret that Microsoft adCenter has made a number of changes over the last year or two that have brought its search ad product closer in line with “industry standard”, i.e. Google AdWords. Now it appears that adCenter is testing their own version of Google’s Product Listing Ads.

The narrative goes that Google is making life hard for SEOs with the intent of biasing results in favor of big businesses (read: big advertisers) at the expense of small businesses. Is this valid criticism?

Announcing the RKG Digital Marketing Report for Q2 2012. Google search spend growth slows as it moves to cash in on comparison shopping.

Many analysts to point the blame at the mobile traffic segment for Google’s recent CPC declines. But does this story really hold water?

Google Shopping is transitioning from being a free CSE to being a 100% paid product.

RKG slices and dices keywords already, but check out how we think Google Labels may be super-handy for advertisers.

Google announced a new AdWords tool today – Auction Insights. The goal of the tool is to give advertisers a deeper view of the auction environment at the keyword level without divulging too much competitor information.

Failures can teach us a great deal, too.

How closely a PPC keyword matches the search query matters a great deal and we shouldn’t just blithely accept Google’s changes to exact and phrase match behavior.

Why is my quality score low. Now we can find out!

As of mid-May, the default behavior of Google’s exact match will be…inexact.

Ever wondered what the difference is between “Eligible” and “Approved” ads in Google AdWords? (Hint: they’re not the same!)

Announcing the latest RKG Digital Marketing Report for Q1 2012. Google’s lead over Bing/Yahoo! widens even as the CPCs it commands continue to decline.

Google’s new ad cannibalization study is a significant improvement. There are still refinements we’d like to see.