THE RKGBLOG

Google, Match Types, Paid Search, SEM:

Google is a fundamental part of marketers lives and one of the most recognized companies worldwide. That’s why we have a designated blog category dedicated to this leading search engine. Since it’s launch in 1997, Google has changed the world of online marketing and the way we look at PPC and SEO opportunities. We keep our fingers on the pulse of Google’s ever changing nature and can’t seem to stop ourselves from reporting and speculating about the ways they continue to shape the digital marketing landscape.

Among the scores of data points search marketers have at their disposal, perhaps no other metric is as shrouded by mythology and misconception as ad position.

First, shut off the water.

It’s no secret that Microsoft adCenter has made a number of changes over the last year or two that have brought its search ad product closer in line with “industry standard”, i.e. Google AdWords. Now it appears that adCenter is testing their own version of Google’s Product Listing Ads.

The narrative goes that Google is making life hard for SEOs with the intent of biasing results in favor of big businesses (read: big advertisers) at the expense of small businesses. Is this valid criticism?

Announcing the RKG Digital Marketing Report for Q2 2012. Google search spend growth slows as it moves to cash in on comparison shopping.

Many analysts to point the blame at the mobile traffic segment for Google’s recent CPC declines. But does this story really hold water?

Google Shopping is transitioning from being a free CSE to being a 100% paid product.

RKG slices and dices keywords already, but check out how we think Google Labels may be super-handy for advertisers.

Google announced a new AdWords tool today – Auction Insights. The goal of the tool is to give advertisers a deeper view of the auction environment at the keyword level without divulging too much competitor information.

Failures can teach us a great deal, too.

How closely a PPC keyword matches the search query matters a great deal and we shouldn’t just blithely accept Google’s changes to exact and phrase match behavior.

Why is my quality score low. Now we can find out!

As of mid-May, the default behavior of Google’s exact match will be…inexact.

Ever wondered what the difference is between “Eligible” and “Approved” ads in Google AdWords? (Hint: they’re not the same!)

Announcing the latest RKG Digital Marketing Report for Q1 2012. Google’s lead over Bing/Yahoo! widens even as the CPCs it commands continue to decline.

Google’s new ad cannibalization study is a significant improvement. There are still refinements we’d like to see.

A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.

Or, put another way, ‘over-optimization’ is synonymous with ‘no real business model’.

Early adopters of Google+ received another carrot last week when brand searches started returning Google+ profile posts in the right rail of the SERP.

The battle between revenue and relevance laid bare.

It has to be a tricky situation being a niche search engine that’s trying to grow its user base while driving up revenue per search.

Google officially launches their newest and arguably biggest change to the AdWords sitelink format.

The conclusion to the Google Preview Incorrect Landing Page on PPC Ad mystery and a curl command tutorial to test against user-agent strings. Enjoy!

It’s clear that consumers are buying and using the Kindle Fire in numbers that no one, but Apple, can claim. Exactly how those consumers appear to be using them may be of particular interest to marketers.

The Google Mobile Ads Blog recently featured a case study of Sweetwater Sound Inc. that highlights how they have been able to capitalize on the growth of the mobile traffic segment.