Conversation with Jonathan Alferness on new landing page Quality Score signals
RKG has been experimenting Dynamic Search Ads for some time now, here’s our read on this significant new AdWords product.
Trend data is fascinating, and occasionally even useful!
Paid search remained resilient in Q3, with data from the RKG client base showing that year over year growth rates accelerated for both ad spend and revenue.
In just a few short weeks we will find ourselves engrossed in bidding adjustments, ad copy changes and other time sensitive updates, so now is the time to get a few extra projects checked off your list that will pay off during the holiday frenzy.
We’ve long maintained that conversion rates don’t vary much by position, but we haven’t had such a clear view of the position of each ad click until now.
A recount and analysis of some of the more interesting bits from the Google antitrust hearing.
…And the SERP changes continue.
While ValueTrack can provide useful insights about individual ad clicks, its functionality isn’t as well known as other AdWords reporting features.
A Google test could mark a significant turning point in the convergence of SEO and PPC.
Click-by-click position data available now in AdWords!
After an ad matching change that was not impactful, advertisers looking to grow Bing traffic may want to test their strategy around tail terms.
Leeches shouldn’t complain about the taste of blood.
There’s little to suggest a real turnaround in the works for the Search Alliance as the engines get set to release their Q2 earnings.
Maybe the big advertisers should get a boost.
An early read on the potential of the Google+ project.
Are there literary parallels in the government’s recent moves against Google?
RKG’s VP of Client Services, Matthew Mierzejewski discusses our experience working with PLAs with the Inside AdWords blog.
We take a look a mobile traffic patterns by time of day and day of week and consider the implications.
+1 on the page is here to stay
In the AdWords interface, Google provides several pieces of information at the keyword level to help advertisers determine whether a low impression term has a remediable problem. Here are a few things to check.
What has been the impact of Microsoft’s deal with Conduit, a provider of customizable toolbars, and what does it say about the future of search?
Quick tips for optimizing your PPC program for high-end mobile devices!
Quick tips for implementing & refining Google Sitelinks.
My SEL piece for this month in case you missed it: Suppose you run a banana stand. You buy pallets of bananas and sell them for $1.00/banana to poor saps in the airport. You normally buy bananas from Farmer Jones for $0.30 each. You have an additional $0.60/banana in expenses for delivery costs, storage, staffing, [...]