How do you know what the “secret formula” is for your social media audience? Testing, and lots of it.
A look at recent changes to the Google Grants program, an initiative that provides non-profit organizations with up to $10,000 a month to use through the AdWords platform.
Learn how to create an effective SEO strategy, driving more organic traffic by addressing all the primary elements.
It is important for Enterprise SEM program managers to start thinking hard and deep about the implications of Enhanced Campaigns in the long term, as well as understanding what it is likely to become.
Google Webmaster Tools links can show up as regular content with no tag in the vicinity.
Enhanced Campaigns will significantly impact the way paid search platform providers do what they do, the way paid search managers do their jobs, and the way performance optimization happens.
Google Enhanced Campaigns is step in a direction RKG has requested a number of times, but we may be losing functionality of greater value.
Watch as Adam Audette covers the main components of an SEO strategy for travel websites including, local and international SEO, rich snippets, mobile, social media and more.
We are happy to announce the release of the RKG Digital Marketing Report covering the fourth quarter of 2012.
Here we go with part 2 of the Danny & Marshall show! Let’s hear what they have to say about what happened to the +1 button in search results, and where they stand on Google+. Thanks to both Marshall and Danny for spending time with us! View part 1 of Danny and Marshall’s chat.
Find out what Danny Sullivan and Marshall Simmonds have to say about social signals, changes in Google and SEO’s evolution in general.
Listen in as Adam and Marshall talk about Google News as well as the news_keywords metatag and what it means for publishers.
Watch as Adam Audette and Danny Sullivan discuss Authorship and social signals, and how they affect search results.
RKG data for the paid search channel shows strong Black Friday sales gains were exceeded on Cyber Monday.
With the holidays kicking into full gear this week, we wanted to share a webinar on PLAs that we put together with Google earlier this month.
We had the pleasure of having Danny Sullivan visit the RKG Bend office recently, and Adam got to chat with him about where this crazy world of SEO and link development got started.
Could collusion ever really threaten Google’s AdWords cash cow?
After 12 months of living with Google secure search, we look at how the (not provided) segment has trended and investigate some workarounds.
As Q4 ramps up, complying with search engine editorial policies will be a crucial step in keeping your ads running.
Announcing the RKG Digital Marketing Report for Q3 2012. The latest data and analysis of marketing trends for paid search, SEO, comparison shopping engines, social, attribution and more.
The engines have progressed from serving the same results to everyone, to serving personalized results based on geography, social signals, and past click-through behavior. But couldn’t Google take it a great deal further than that?
A look at changes in PLA traffic trends for select advertisers that occurred due to a policy change during the switch from free to paid shopping listings.
Recent Google patents and documents may offer a glimpse of the aspect-driven future of search.
Facebook, Google+ and Twitter can help make your content more shareable with rich snippets of content that can be shared across platforms.
Google has an official policy against one form of arbitrage and generally seems to do a good job enforcing it. However, a new twist on an old strategy appears to fall outside the purview of that policy and could be driving up your click costs.