Category Archives: Google

Aug 26 2015

Ways of Word-Making: Semantic Correlation in Google Means Brands with the Right Strategies Build Better Content

A surprising number of companies remain impatient or stymied by the importance of strategy for their content marketing. Such reservations are usually connected to an apparent lack of measures for success in content marketing, and shouldn’t deter brands from outlining a strategy to effectively create, distribute, and measure the impact of their content.

Aug 20 2015

Video: Are Your Pages Locale-Adaptive?

Learn the basics of locale-adaptive pages and view a simple tutorial on how to assess and/or troubleshoot web pages for internationalization, in this video from Merkle|RKG.

Aug 12 2015

Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

Amazon announced yesterday that they are discontinuing Amazon Product Ads, but launching a new text ad product that will likely supplant Google ads on search results.

Aug 04 2015

Targeting Non-English Browsers to Produce Incremental Paid Search Orders

For a mature paid search program, it can often be a challenge to find wholly new opportunities for expansion. Targeting browsers with different language settings is one way you can add some truly incremental traffic and order volume to your program.