Some brands see a large amount of PLA traffic coming in through branded queries. Here’s one solution for segmentation and optimization.
Google officially announced Estimated Total Conversions for AdWords search ads today, which importantly includes estimates for cross-device conversions.
Google often serves broad match keywords with higher bids over lower bid exact match terms, and PLA autotargets have a similar issue.
Great Googlie Mooglie! An article in USA Today suggests that Google might “ditch cookies as online ad tracker.”
Search marketers are seeing an unprecedented spike in not provided Google queries. Here’s our breakdown of how this is taking shape.
Tune in and watch Ben Goodsell describe recent changes to Google’s SERP pages. Changes we’ve termed, “SERP Conditioning.”
Just a few weeks out from Google’s mandatory enhancement deadline, RKG is already driving much better returns on mobile for some clients.
In my latest article over at Search Engine Watch, I attempted to bust the myth that Google Webmaster Tools search query data is inaccurate.
Learn about RKG’s Digital Visibility Strategy, how it differs from traditional link building and it’s relationship to marketing activities.
Find out how RKG’s approach to digital visibility differs from traditional link building.
Watch the video and download the full Digital Marketing Report for insights on social media and mobile marketing from Q2 2013.
Marketers have had a day or two to rejoice at referrers returning for Google searches conducted on iOS devices, but while iOS organic visits are up sharply in analytics packages, it does not appear that we are getting the full picture quite yet.
Several of our analysts at RKG noticed that brand CPCs on Google have been on a pretty steep upward trend.
Today, Google announced an update to the way they calculate and report AdWords Quality Score (QS) to advertisers. This is likely to cause much confusion, doubt and unrest in our industry, but rest assured we believe this change will be neutral-to-positive.
Given the success of Google Product Listing Ads, new feature testing that brings greater prominence to the format should come as little surprise. Recently, it appears that Google has been testing a new SERP design that does just that.
We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.
Just a few days after we pointed out a drop in the percentage of iOS 6 paid search clicks that failed to pass a referrer, RKG observed another sharp decline in that rate take place the second week of June.
For the search marketer, how do you monitor the various device, OS and SERP changes quickly and efficiently for top keywords?
Google is passing referrers at greater rates for paid iOS 6 clicks, but organic searches appear unaffected by the change.
Google and RKG held a Hangout on Air to discuss the impacts of Enhanced Campaigns on the Google Display Network and how advertisers can best take advantage of the new Powerful Bidding Tools Enhanced Campaigns offers.
The benefits of shifting brand ads to the bottom of the SERP seem obvious, but not all traffic is getting captured by the organic listings.
It is critical for PLA advertisers to keep their feed up-to-date with the latest Google specs. Here’s our summary of the most important changes.
There are many implications of Enhanced Campaigns, and one new feature is going to have a big impact on display campaigns, in a good way.
We released the RKG Digital Marketing Report covering the first quarter of 2013 today.
As tablets replace laptops…that’s right folks tablets are replacing laptops, not desktops…it creates the impression that “mobile” is rising and “core search” is falling.