As of mid-May, the default behavior of Google’s exact match will be…inexact.
Ever wondered what the difference is between “Eligible” and “Approved” ads in Google AdWords? (Hint: they’re not the same!)
Announcing the latest RKG Digital Marketing Report for Q1 2012. Google’s lead over Bing/Yahoo! widens even as the CPCs it commands continue to decline.
Google’s new ad cannibalization study is a significant improvement. There are still refinements we’d like to see.
A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.
Or, put another way, ‘over-optimization’ is synonymous with ‘no real business model’.
Early adopters of Google+ received another carrot last week when brand searches started returning Google+ profile posts in the right rail of the SERP.
The battle between revenue and relevance laid bare.
It has to be a tricky situation being a niche search engine that’s trying to grow its user base while driving up revenue per search.
Google officially launches their newest and arguably biggest change to the AdWords sitelink format.
The conclusion to the Google Preview Incorrect Landing Page on PPC Ad mystery and a curl command tutorial to test against user-agent strings. Enjoy!
It’s clear that consumers are buying and using the Kindle Fire in numbers that no one, but Apple, can claim. Exactly how those consumers appear to be using them may be of particular interest to marketers.
The Google Mobile Ads Blog recently featured a case study of Sweetwater Sound Inc. that highlights how they have been able to capitalize on the growth of the mobile traffic segment.
We’ve discussed the impact of a single advertiser to Google’s bottom line before, but what if that advertiser was part of an elite group with significantly higher bids and/or ad quality?
The King is Dead. Long Live the King. There’s an old adage online, by now so used up and tired I’m surprised how often it’s still envoked: content is king. I heard it whispered in 1996 by the pioneers, when it was still a fresh and novel concept, when it held promise and hope; when [...]
Yext has expanded its offering with PowerListings, a mechanism for businesses to control their local search listings from a single place. I had a couple of great conversations with some very sharp folks there and just wanted to share.
Based on the experience we’ve had using Dynamic Search Ads, Google invited us to share a bit more perspective over on their AdWords blog and to answer any additional questions readers might have here in our comments section.
One result of Search Plus your World may be greater adoption of Google+ as a social network. If that happens, brands will have to make a stronger effort to show up in Google+ newsfeeds and the inclusion of Google+ activity in search results solidifies the need for Google+ to be a part of your larger social media strategy.
This post started as a short announcement of the recent conferences where I’ll be speaking in the next few months. But once pen hit paper, I guess I had more to say! The merger and acquisition of AudetteMedia by RKG has certainly taken some time and attention. It’s good to be back at my desk. [...]
When looking for paid search “squatters” on your brand, it’s common to simply go to Google.com, query your brand name, and see which arch-rivals pop up in the ad slots. Those results don’t show the whole picture though.
Today we released the RKG Digital Marketing Report for the fourth quarter of 2011, offering data and analysis for paid search, SEO, Facebook advertising and more.
Each advertiser contributes less to Google than it may appear.
Could Google, who reaps the lion’s share of paid search spend from American advertisers, see its revenue grow 33% year over year if overall paid search spending declined by over 14% as Kantar Media reported?
Have you ever wanted a site to appear in country-specific organic search results, without going through the trouble of creating full-blown country-specific sites? Well, you’re in luck, but be ready to act like a guinea pig! One of the most rewarding aspects of search engine optimization, is continually working in unique, and sometimes, strange situations. We [...]
This is an update to our previous article on the SEO Impact of Losing Search Query Data back in late October. Now that more time has passed and Google’s rolled out secure sessions (with suppressed query data) widely for its logged in users, we can assess the damage with more accuracy. Here’s where we are [...]