Category Archives: Google

Mar 04 2016

Google’s Right Ads Removal and Fourth Top-of-Page Ad: A Deep Dive into the Data Two Weeks In

For a change that has drawn so much attention, it is proving exceedingly difficult to find much of a big picture impact on key metrics from Google removing text ads from the right hand side (RHS) of the search results page and increasing their serving of a fourth top of page ad listing above the organic results, but certainly some individual advertisers may be more affected than others, and even advertisers seeing little overall impact are likely to see noticeable impacts to individual keywords and queries.

Feb 24 2016

Using Customer Match Lists in AdWords Campaigns Targeting YouTube

Google's Customer Match offers advertisers great possibilities for targeting users matched to email lists. Learn how to set Customer Match targeting up for YouTube campaigns and some ways this can be used to effectively reach your customers.

Feb 19 2016

Google Reducing Right Hand Rail Ads for Desktop Searches

Early data indicates Google is showing fewer ads on the right rail for desktop searches.

Dec 16 2015

Top 5 Takeaways from Google's Search Quality Guidelines and What They Mean for SEO

We analyzed Google’s newest Search Quality Evaluator Guidelines to identify the top 5 biggest takeaways and how they can improve your SEO strategy.