For a change that has drawn so much attention, it is proving exceedingly difficult to find much of a big picture impact on key metrics from Google removing text ads from the right hand side (RHS) of the search results page and increasing their serving of a fourth top of page ad listing above the organic results, but certainly some individual advertisers may be more affected than others, and even advertisers seeing little overall impact are likely to see noticeable impacts to individual keywords and queries.
Category Archives: Google
Google's Customer Match offers advertisers great possibilities for targeting users matched to email lists. Learn how to set Customer Match targeting up for YouTube campaigns and some ways this can be used to effectively reach your customers.
Early data indicates Google is showing fewer ads on the right rail for desktop searches.
We analyzed Google’s newest Search Quality Evaluator Guidelines to identify the top 5 biggest takeaways and how they can improve your SEO strategy.