THE RKGBLOG

Bid Management, Google, Mobile, Paid Search:

Google is a fundamental part of marketers lives and one of the most recognized companies worldwide. That’s why we have a designated blog category dedicated to this leading search engine. Since it’s launch in 1997, Google has changed the world of online marketing and the way we look at PPC and SEO opportunities. We keep our fingers on the pulse of Google’s ever changing nature and can’t seem to stop ourselves from reporting and speculating about the ways they continue to shape the digital marketing landscape.

Just a few weeks out from Google’s mandatory enhancement deadline, RKG is already driving much better returns on mobile for some clients.

In my latest article over at Search Engine Watch, I attempted to bust the myth that Google Webmaster Tools search query data is inaccurate.

Learn about RKG’s Digital Visibility Strategy, how it differs from traditional link building and it’s relationship to marketing activities.

Find out how RKG’s approach to digital visibility differs from traditional link building.

Watch the video and download the full Digital Marketing Report for insights on social media and mobile marketing from Q2 2013.

Marketers have had a day or two to rejoice at referrers returning for Google searches conducted on iOS devices, but while iOS organic visits are up sharply in analytics packages, it does not appear that we are getting the full picture quite yet.

Several of our analysts at RKG noticed that brand CPCs on Google have been on a pretty steep upward trend.

Today, Google announced an update to the way they calculate and report AdWords Quality Score (QS) to advertisers. This is likely to cause much confusion, doubt and unrest in our industry, but rest assured we believe this change will be neutral-to-positive.

Given the success of Google Product Listing Ads, new feature testing that brings greater prominence to the format should come as little surprise. Recently, it appears that Google has been testing a new SERP design that does just that.

We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.

Just a few days after we pointed out a drop in the percentage of iOS 6 paid search clicks that failed to pass a referrer, RKG observed another sharp decline in that rate take place the second week of June.

For the search marketer, how do you monitor the various device, OS and SERP changes quickly and efficiently for top keywords?

Google is passing referrers at greater rates for paid iOS 6 clicks, but organic searches appear unaffected by the change.

Google and RKG held a Hangout on Air to discuss the impacts of Enhanced Campaigns on the Google Display Network and how advertisers can best take advantage of the new Powerful Bidding Tools Enhanced Campaigns offers.

The benefits of shifting brand ads to the bottom of the SERP seem obvious, but not all traffic is getting captured by the organic listings.

It is critical for PLA advertisers to keep their feed up-to-date with the latest Google specs. Here’s our summary of the most important changes.

There are many implications of Enhanced Campaigns, and one new feature is going to have a big impact on display campaigns, in a good way.

We released the RKG Digital Marketing Report covering the first quarter of 2013 today.

As tablets replace laptops…that’s right folks tablets are replacing laptops, not desktops…it creates the impression that “mobile” is rising and “core search” is falling.

How do you know what the “secret formula” is for your social media audience? Testing, and lots of it.

A look at recent changes to the Google Grants program, an initiative that provides non-profit organizations with up to $10,000 a month to use through the AdWords platform.

Learn how to create an effective SEO strategy, driving more organic traffic by addressing all the primary elements.

It is important for Enterprise SEM program managers to start thinking hard and deep about the implications of Enhanced Campaigns in the long term, as well as understanding what it is likely to become.

Google Webmaster Tools links can show up as regular content with no tag in the vicinity.

Enhanced Campaigns will significantly impact the way paid search platform providers do what they do, the way paid search managers do their jobs, and the way performance optimization happens.