Category Archives: Google

Feb 24 2016

Using Customer Match Lists in AdWords Campaigns Targeting YouTube

Google's Customer Match offers advertisers great possibilities for targeting users matched to email lists. Learn how to set Customer Match targeting up for YouTube campaigns and some ways this can be used to effectively reach your customers.

Feb 19 2016

Google Reducing Right Hand Rail Ads for Desktop Searches

Early data indicates Google is showing fewer ads on the right rail for desktop searches.

Dec 16 2015

Top 5 Takeaways from Google's Search Quality Guidelines and What They Mean for SEO

We analyzed Google’s newest Search Quality Evaluator Guidelines to identify the top 5 biggest takeaways and how they can improve your SEO strategy.

Dec 03 2015

Video: The Current State of Organic Search Growth

Organic search visit growth is on the decline, but why? Signs point to significant changes coming out of the Google camp.

Find out what changes have been made and how they impact SERPs, in this video from Merkle|RKG.