THE RKGBLOG

Google, Paid Search, Web Marketing:

Google is a fundamental part of marketers lives and one of the most recognized companies worldwide. That’s why we have a designated blog category dedicated to this leading search engine. Since it’s launch in 1997, Google has changed the world of online marketing and the way we look at PPC and SEO opportunities. We keep our fingers on the pulse of Google’s ever changing nature and can’t seem to stop ourselves from reporting and speculating about the ways they continue to shape the digital marketing landscape.

Google will start to omit user search queries from the referrer string passed to AdWords advertisers, resulting in “Not Provided” for paid search. What will it mean for advertisers?

The importance of brand advertising as a part of your paid search program. How does this affect your paid search strategy?

Best practices for targeting your international paid search program, structuring campaigns, and calculating geo-target bid modifiers.

Why the newly released ad group level mobile modifiers, negatives and ad copy controls in Google Shopping Campaigns are so important.

Google PLAs look like both a CSE and paid search. How should you view and manage your PLA program?

George Michie discusses how the AdWords Enhanced Campaigns model could open up some exciting possibilities for advertisers in the future — should Google choose to share some of its unrivaled insights into user context.

Is anyone else concerned about the ads and competitor recommendations in Google’s Knowledge Graph?

While Enhanced Campaigns will ultimately be a very good thing they do present challenges. In this video we discuss two of those challenges: targeting and bidding.

Google continues to make SERP changes that blur the line between organic and paid results. We dig into what has changed in recent years.

Matt Mierzejewski shares mobile organic search and social referral traffic trend findings from our Q4 2013 Digital Marketing Report. Find out who’s leading in these areas and who is gaining ground.

In Dossier 4.3 Rachel Harvey describes an issue we’ve identified with Google Carousel affecting paid search programs and offers five tips for using Carousel to your advantage. In this video we discuss our findings.

We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.

RKG agreed to sponsor any employee chosen for Google’s Glass Explorer Program, and to our delight two RKGers were invited. These are their experiences with Google Glass so far.

RKG is proud to have delivered great results for Nine West, the popular brand catering to a diverse audience of career- and fashion-minded women, since taking over management of their Paid Search and PLA program last year.

Find out what our Q3 2013 Digital Marketing Report uncovered regarding Enhanced Campaigns and their effect on the paid search landscape.

New 2013 search engine features and products can help you take full advantage of the upcoming holiday season.

Google announced a change to their Ad Rank logic that has likely resulted in advertisers paying much higher CPCs for their brand terms.

Find out how RKG is leveraging newly available data in Enhanced Campaigns to improve geotargeting and drive results for our clients.

We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.

Some brands see a large amount of PLA traffic coming in through branded queries. Here’s one solution for segmentation and optimization.

Google officially announced Estimated Total Conversions for AdWords search ads today, which importantly includes estimates for cross-device conversions.

Google often serves broad match keywords with higher bids over lower bid exact match terms, and PLA autotargets have a similar issue.

Great Googlie Mooglie! An article in USA Today suggests that Google might “ditch cookies as online ad tracker.”

Search marketers are seeing an unprecedented spike in not provided Google queries. Here’s our breakdown of how this is taking shape.

Tune in and watch Ben Goodsell describe recent changes to Google’s SERP pages. Changes we’ve termed, “SERP Conditioning.”