Category Archives: Google

Mar 22 2016

Recent Google Shopping Test Replaces Product Titles with Brand Names

Google is always testing various ad formats, both in text ads and in PLAs. One new format that we at Merkle started to notice in January and that continues to show to this day is the replacement of product titles with the product’s brand when you click an ad within the Shopping tab.

Mar 16 2016

Tablet Brand Organic Traffic Down Significantly Since November SERP Changes

Google's tablet SERP layout is now much different after major changes were made in late 2015. Learn how this is impacting organic performance.

Mar 04 2016

Google’s Right Ads Removal and Fourth Top-of-Page Ad: A Deep Dive into the Data Two Weeks In

For a change that has drawn so much attention, it is proving exceedingly difficult to find much of a big picture impact on key metrics from Google removing text ads from the right hand side (RHS) of the search results page and increasing their serving of a fourth top of page ad listing above the organic results, but certainly some individual advertisers may be more affected than others, and even advertisers seeing little overall impact are likely to see noticeable impacts to individual keywords and queries.

Feb 24 2016

Using Customer Match Lists in AdWords Campaigns Targeting YouTube

Google's Customer Match offers advertisers great possibilities for targeting users matched to email lists. Learn how to set Customer Match targeting up for YouTube campaigns and some ways this can be used to effectively reach your customers.