Category Archives: Google

Sep 21 2015 Takes Off In Google Shopping, Impression Share Climbs

Jet’s Google Shopping impression share in several verticals has steadily increased since their late summer launch. What does this mean for advertisers?

Sep 16 2015

Considerations for Paid Search Budget, Holiday 2015 and Beyond

In diving into the impact of paid search and your strategy surrounding it, there are two important themes to consider: being present in the different moments your consumers are using their devices, and properly measuring the value driven by ads.

Sep 02 2015

3 URL Tweaks to Get More out of the Google Search Console UI

Learn how to manipulate Google Search Console URL parameters to get more out of the GSC UI than the standard filters allow.

Aug 28 2015

Google Local Pack Placement Change Causes Steep Decline in Organic Brand CTR

Google’s recent change to the local pack placement is significantly impacting mobile performance. Taking a look at brand organic CTR across a sample of Merkle|RKG clients we found a 34% drop in CTR on mobile devices from early June to last week. Meanwhile, desktop CTR has stayed within 6 percentage points of where it was in early June.