THE RKGBLOG

Display Ads, Google, Paid Search, RKG , SEO, Video:

Google is a fundamental part of marketers lives and one of the most recognized companies worldwide. That’s why we have a designated blog category dedicated to this leading search engine. Since it’s launch in 1997, Google has changed the world of online marketing and the way we look at PPC and SEO opportunities. We keep our fingers on the pulse of Google’s ever changing nature and can’t seem to stop ourselves from reporting and speculating about the ways they continue to shape the digital marketing landscape.

In this video, learn how Google’s Paid and Organic report might not be providing the data you think it is.

The AdWords Paid & Organic report isn’t as useful as it could be because Google doesn’t filter the organic data by the regions being targeted with ads.

While Google’s ability to crawl JavaScript has been in the works for quite some time, it still presents challenges that may not be fully evident for months.

Average household income levers, proximity bidding, and betas measuring the in store impact of ads are all powered by the measured location of the user. But how much of an advertiser’s traffic can Google measure at a granular level? We took a look at a few advertisers and found some interesting trends.

In this video, discover the latest on product ads for both Google and Bing. We’ll discuss current and future Google PLA performance trends, detail how Bing’s new product ads – recently out of beta – are stacking up, as well as how we think the new Shopping Campaigns will affect performance.

In this video, discover our latest findings from the 2014 Q1 Digital Marketing Report in the area of mobile devices within paid search, and find out more about Google’s new tool: Estimated Cross-Device Conversions.

The AdWords for video campaign model is currently undergoing a major overhaul. We offer some tips on preparing for the most consequential changes.

In this video, RKG Paid Search Director Paul Koch addresses why Google pulled the trigger on ‘Not Provided’ and what this change means for AdWords advertisers.

Google’s ‘Step Inside AdWords’ presentation at the AdWords Performance Forum delivered several updates for advertisers. Here we’ll take a look at each and what their respective impact on the paid search landscape may be.

Google shares dropped 3% in after hours trading Wednesday after a disappointing earnings report, making today an excellent day to buy Google stock.

Google now offers demographic geo-targets for the United States based on average household income (HHI) for advertisers to use in setting bid modifiers based on the wealth of the area users are searching from. At RKG, we’ve fully explored how these income level targets behave, how much traffic is attributed to them in different set ups, and their usefulness in the future of geo-bidding.

RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.

Google will start to omit user search queries from the referrer string passed to AdWords advertisers, resulting in “Not Provided” for paid search. What will it mean for advertisers?

The importance of brand advertising as a part of your paid search program. How does this affect your paid search strategy?

Best practices for targeting your international paid search program, structuring campaigns, and calculating geo-target bid modifiers.

Why the newly released ad group level mobile modifiers, negatives and ad copy controls in Google Shopping Campaigns are so important.

Google PLAs look like both a CSE and paid search. How should you view and manage your PLA program?

George Michie discusses how the AdWords Enhanced Campaigns model could open up some exciting possibilities for advertisers in the future — should Google choose to share some of its unrivaled insights into user context.

Is anyone else concerned about the ads and competitor recommendations in Google’s Knowledge Graph?

While Enhanced Campaigns will ultimately be a very good thing they do present challenges. In this video we discuss two of those challenges: targeting and bidding.

Google continues to make SERP changes that blur the line between organic and paid results. We dig into what has changed in recent years.

Matt Mierzejewski shares mobile organic search and social referral traffic trend findings from our Q4 2013 Digital Marketing Report. Find out who’s leading in these areas and who is gaining ground.

In Dossier 4.3 Rachel Harvey describes an issue we’ve identified with Google Carousel affecting paid search programs and offers five tips for using Carousel to your advantage. In this video we discuss our findings.

We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.

RKG agreed to sponsor any employee chosen for Google’s Glass Explorer Program, and to our delight two RKGers were invited. These are their experiences with Google Glass so far.