Category Archives: Google

Oct 01 2015

Amazon Text Ads Program to be Discontinued

Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will discontinue Amazon Product Ads.

Sep 28 2015

Google Announces Customer Match Program to Bring Email Address-Powered Ad Targeting to Search, YouTube and Gmail

Google has announced Customer Match, a program that allows advertisers to segment and target Google search, Gmail and YouTube ads to users via first-party lists of email addresses that the advertiser has collected and that Google can match to its users.

Sep 21 2015

Jet.com Takes Off In Google Shopping, Impression Share Climbs

Jet’s Google Shopping impression share in several verticals has steadily increased since their late summer launch. What does this mean for advertisers?

Sep 16 2015

Considerations for Paid Search Budget, Holiday 2015 and Beyond

In diving into the impact of paid search and your strategy surrounding it, there are two important themes to consider: being present in the different moments your consumers are using their devices, and properly measuring the value driven by ads.