It wasn’t that long ago that predicting Google would struggle in the age of mobile was all the rage. Looking at the landscape of today, however, it’s clear that Google is doing quite well for itself with the growth of mobile device usage. If anything, it seems, we should have all been worried about the fate of Bing and Yahoo in the age of mobile.
Category Archives: Google
We are exicted to announce the release of the Merkle Q1 2016 Digital Marketing Report for download. This comprehensive report covers the trends and changes shaping the digital marketing landscape across paid search, display advertising, SEO, social media, and more.
On February 19 Google began rolling out changes to its desktop search results, expanding the vertical real estate given to paid search results and eliminating right-rail ads. Here are a few takeaways for SEOs to consider.
Google is always testing various ad formats, both in text ads and in PLAs. One new format that we at Merkle started to notice in January and that continues to show to this day is the replacement of product titles with the product’s brand when you click an ad within the Shopping tab.
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