Category Archives: Google

Apr 25 2016

Google Dominance Grows with Mobile Search

It wasn’t that long ago that predicting Google would struggle in the age of mobile was all the rage. Looking at the landscape of today, however, it’s clear that Google is doing quite well for itself with the growth of mobile device usage. If anything, it seems, we should have all been worried about the fate of Bing and Yahoo in the age of mobile.

Apr 19 2016

Merkle Digital Marketing Report: Q1 2016 Released

We are exicted to announce the release of the Merkle Q1 2016 Digital Marketing Report for download. This comprehensive report covers the trends and changes shaping the digital marketing landscape across paid search, display advertising, SEO, social media, and more.

Mar 24 2016

What the Google Desktop SERP Update Means for Organic Search

On February 19 Google began rolling out changes to its desktop search results, expanding the vertical real estate given to paid search results and eliminating right-rail ads. Here are a few takeaways for SEOs to consider.

Mar 22 2016

Recent Google Shopping Test Replaces Product Titles with Brand Names

Google is always testing various ad formats, both in text ads and in PLAs. One new format that we at Merkle started to notice in January and that continues to show to this day is the replacement of product titles with the product’s brand when you click an ad within the Shopping tab.