THE RKGBLOG

Code, Google, Research, SEO:

Google is a fundamental part of marketers lives and one of the most recognized companies worldwide. That’s why we have a designated blog category dedicated to this leading search engine. Since it’s launch in 1997, Google has changed the world of online marketing and the way we look at PPC and SEO opportunities. We keep our fingers on the pulse of Google’s ever changing nature and can’t seem to stop ourselves from reporting and speculating about the ways they continue to shape the digital marketing landscape.

We ran a series of tests that verified Google is able to execute and index JavaScript with a multitude of implementations. Here are our findings.

Google recently added the capability to upload Online Product Inventory Update Feeds (OPIU Feeds) to the Google Merchant Center via ftp transfer. This is a great new tool that advertisers should take advantage of.

While none of the individual announcements were earth-shattering or will impact all advertisers dramatically in the way that Enhanced Campaigns did, there were several announcements that may be big for some specific segments, and the bigger takeaway from these largely incremental changes may be what they said about where Google sees the industry heading and where they want to take it.

While CVM has certainly not been good for the value of phrase and exact match keywords, the notion that Google has so diluted the meaning of the individual match types that they no longer matter is, in short, just not true. The difference in traffic value between different match types of the same keyword is still significant, and worth launching multiple versions of the same keyword to account for.

What’s the best and most tactful way to resolve link-related conflicts with webmasters? Kyla Becker walks you through the do’s and don’ts, in this video from Merkle|RKG.

We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across paid search, product listing ads, search engine optimization, display advertising and other topics surrounding digital marketing.

Google’s mobile-friendly algorithm update is just around the corner. We give a rundown of what Google is looking for and how you can prepare for and track the impact of the change.

The Google Webmaster Tools Sitemaps page may be deceiving you if you’ve mistakenly magnified the number of URLs submitted and indexed, which is an easy mistake to make because of how Google deals with sitemaps loaded by themselves and those loaded within a sitemap index.

Across a sample of RKG clients, we see that close variant exact match search terms see a conversion rate of just 48% that of true exact match search terms, while close variant phrase match conversion rate was 86% that of true phrase match.

The traditional idea of Valentine’s Day may not match your company’s offering but plenty of people are looking for non-traditional ways to show they care. Use our Valentine’s checklist to capture some of the gift-giving frenzy and turn it into conversions for your business this year.

We are excited to announce the release of Merkle|RKG’s 2nd Annual Digital Bowl Report. This in-depth review of advertiser performance before, during, and after the Super Bowl highlights digital efforts made across channels including paid search, search engine optimization, display advertising, email and social media.

We’ve kept a close eye on search data and we’d like to fill you in on how Firefox’s shift to Yahoo might potentially affect your PPC campaigns this year.

We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.

Find out which three areas within the Google Analytics Flow Report can help you the most, in this video from Strategy Lead Laura Scott.

Technical Director Jody O’Donnell describes three options for how to expand your global reach, including pros and cons to help you make the best decision for your website.

While it’s well known that digital marketing is a growing market space for consumer goods, it is also a great resource for nonprofits. With the right management and maintenance, it can help educate and capture qualified donors and volunteers that would otherwise be difficult to reach.

In this Google Hangout, we share examples of how advertisers are using Estimated Total Conversions to better optimize their programs and gain customer insights. We also discuss what challenges and opportunities changing consumer behavior poses to advertisers, especially with regard to mobile devices.

Amazon has been a major competitor in almost every industry over the past few years, expanding its product selection and entering into video streaming and web services. While its presence in paid search has likewise been fairly large, Auction Insights data shows that the e-retail giant is moving up the page with its paid ads, and entering into auctions for more product categories, every day.

We’ve run the numbers on Thanksgiving, Black Friday and Cyber Monday paid search performance and find that sales growth was strong at 23% with mobile carrying more weight.

Google recently released their Automatic Item Update tool out of beta for Shopping Campaigns. First introduced back in Q2 2013 for Product Listing Ad (PLA) campaigns and offered as a beta, the Automatic Item Update tool helps advertisers improve the accuracy of their Google Shopping listings by using product data pulled directly from the advertiser’s site.

How much does Yahoo stand to gain from its Firefox deal once we consider the degree to which users change their default search provider settings?

The differences in smartphone versus desktop/tablet SERPs, the clumsiness of users’ thumbs, and the large difference in CPCs between devices dictate that advertisers have to approach these spaces differently. Naturally, advertisers might be questioning if there are differences in how shorter queries perform versus longer queries.

A recent Google SEO penalty was significant enough to eBay’s bottom line that they have addressed it as a factor that is weighing on their growth rate.The penalty may have also prompted eBay to reconsider its status as a Google search partner.

New and different Shopping result format tests are seemingly being pushed out every day. While most of these tests have shown relatively small differences in how the different products are displayed, such as being sorted by price as opposed to having prices mixed together, a new test seems to be taking the biggest leap yet in terms of impacting user experience, this time encroaching on brand oriented searches.

Watch SEO Technical Director Jody O’Donnell explain how you can add the hreflang tag to your website to improve your international strategy.