Category Archives: Google

Nov 10 2015

Combining Audience and Intent in Search with Customer Match

Being able to leverage Google's new Customer Match product now can give you an advantage over your competitors by helping you further maximize the value of your search dollar spend.

Oct 20 2015

Merkle|RKG Digital Marketing Report: Q3 2015 Released

We are excited to announce the release of Merkle RKG’s Q3 Digital Marketing Report for download today. As always, the report offers in depth analysis of trends impacting paid search, SEO, comparison shopping engines, display advertising, and other areas spanning the digital marketing spectrum.

Oct 01 2015

Amazon Text Ads Program to be Discontinued

Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will discontinue Amazon Product Ads.

Sep 28 2015

Google Announces Customer Match Program to Bring Email Address-Powered Ad Targeting to Search, YouTube and Gmail

Google has announced Customer Match, a program that allows advertisers to segment and target Google search, Gmail and YouTube ads to users via first-party lists of email addresses that the advertiser has collected and that Google can match to its users.