THE RKGBLOG

Google, SEO, Web Marketing:

Google is a fundamental part of marketers lives and one of the most recognized companies worldwide. That’s why we have a designated blog category dedicated to this leading search engine. Since it’s launch in 1997, Google has changed the world of online marketing and the way we look at PPC and SEO opportunities. We keep our fingers on the pulse of Google’s ever changing nature and can’t seem to stop ourselves from reporting and speculating about the ways they continue to shape the digital marketing landscape.

Learn how to manipulate Google Search Console URL parameters to get more out of the GSC UI than the standard filters allow.

Google’s recent change to the local pack placement is significantly impacting mobile performance. Taking a look at brand organic CTR across a sample of Merkle|RKG clients we found a 34% drop in CTR on mobile devices from early June to last week. Meanwhile, desktop CTR has stayed within 6 percentage points of where it was in early June.

A surprising number of companies remain impatient or stymied by the importance of strategy for their content marketing. Such reservations are usually connected to an apparent lack of measures for success in content marketing, and shouldn’t deter brands from outlining a strategy to effectively create, distribute, and measure the impact of their content.

Learn the basics of locale-adaptive pages and view a simple tutorial on how to assess and/or troubleshoot web pages for internationalization, in this video from Merkle|RKG.

Amazon announced yesterday that they are discontinuing Amazon Product Ads, but launching a new text ad product that will likely supplant Google ads on Amazon.com search results.

For a mature paid search program, it can often be a challenge to find wholly new opportunities for expansion. Targeting browsers with different language settings is one way you can add some truly incremental traffic and order volume to your program.

Advertisers saw big movement in Amazon Product Ads traffic and conversion rate surrounding Amazon’s Prime Day. It also appears Prime Day shoppers spilled over to search engines in order to verify that the discounts they were getting really were good deals.

Google Product Listing Ad performance relative to text ads is currently different on mobile than on desktop. The new Purchases on Google and Expandable Shopping Ads features may help to close the gap.

Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine optimization, display ads, comparison shopping engines, and other areas of digital marketing.

Spikes in any metric come with questions. Questions which you, as an SEO expert, need to have answers for (most likely before 9:30am, when your boss looks at the report). Time to put on your detective cap and follow our recommended checklist to troubleshoot your data fluctuations.

TechnicalSEO.info is a set of technical SEO topics with examples and tools, to help you make your website technically search engine friendly.   Merkle|RKG is proud to announce the launch of www.technicalseo.info. This website, accessible by all, provides information and working examples of technical SEO concepts. Technical SEO is defined by configurations that can be […]

Google gives themselves a little wiggle room in creating longer headlines for DSAs. But what our analysts and others have noticed is that ‘slightly longer’ actually means ‘wayyyyyy longer.’

In this Google Hangout, Adam Audette speaks with industry experts about how Google has evolved throughout the years to arrive at the current state of JavaScript crawling. Learn recent findings, limitations and best practices for JavaScript as it pertains to SEO.

Google announced a number of changes to the specifications of their feeds for Shopping Campaigns. Here’s our rundown on what you need to know about them.

Google has confirmed long-standing reports that it will deploy a “buy button” for Google Shopping results on phones. What will it mean for advertisers?

We ran a series of tests that verified Google is able to execute and index JavaScript with a multitude of implementations. Here are our findings.

Google recently added the capability to upload Online Product Inventory Update Feeds (OPIU Feeds) to the Google Merchant Center via ftp transfer. This is a great new tool that advertisers should take advantage of.

While none of the individual announcements were earth-shattering or will impact all advertisers dramatically in the way that Enhanced Campaigns did, there were several announcements that may be big for some specific segments, and the bigger takeaway from these largely incremental changes may be what they said about where Google sees the industry heading and where they want to take it.

While CVM has certainly not been good for the value of phrase and exact match keywords, the notion that Google has so diluted the meaning of the individual match types that they no longer matter is, in short, just not true. The difference in traffic value between different match types of the same keyword is still significant, and worth launching multiple versions of the same keyword to account for.

What’s the best and most tactful way to resolve link-related conflicts with webmasters? Kyla Becker walks you through the do’s and don’ts, in this video from Merkle|RKG.

We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across paid search, product listing ads, search engine optimization, display advertising and other topics surrounding digital marketing.

Google’s mobile-friendly algorithm update is just around the corner. We give a rundown of what Google is looking for and how you can prepare for and track the impact of the change.

The Google Webmaster Tools Sitemaps page may be deceiving you if you’ve mistakenly magnified the number of URLs submitted and indexed, which is an easy mistake to make because of how Google deals with sitemaps loaded by themselves and those loaded within a sitemap index.

Across a sample of RKG clients, we see that close variant exact match search terms see a conversion rate of just 48% that of true exact match search terms, while close variant phrase match conversion rate was 86% that of true phrase match.

The traditional idea of Valentine’s Day may not match your company’s offering but plenty of people are looking for non-traditional ways to show they care. Use our Valentine’s checklist to capture some of the gift-giving frenzy and turn it into conversions for your business this year.