Attribution, Facebook, Research, Social Media:

Advertisers have always understood the importance of being present where people are spending time. As television budgets shift to capture explosive Facebook audience attention, marketers are tapping into the potential of the Facebook platform. Today, brands can establish a Facebook presenece to accomplish business objectives from brand awareness to customer service to product and service sales. Online social media marketing, in particular Facebook advertising, allows businesses to target users by very precise demographics making it a very effective advertising tool. RKG understands how to utlize ad spend to build a solid fan base, promote special offers and gain more visibility from content published on the platform. We break down what we learn, share tips and discuss how social is doing it’s part to redefine the digital landscape right here on the RKG blog.

Looking at data across RKG’s Attribution and Facebook clients we assess how Facebook users are currently fitting into the larger multi-channel picture.

We provide an overview of the unique metrics available to Facebook advertisers.

We walk you through the basic process of setting up your first Facebook ad campaign.

By now, the question online advertisers are facing with regard to Facebook advertising is not “why?” but “how?”

George Michie interview with Scott Silverman of Ifeelgoods.

Facebook ads: what content advertising was supposed to be?