THE RKGBLOG

Display Ads, Facebook, Other Ad Formats, Website Design:

Advertisers have always understood the importance of being present where people are spending time. As television budgets shift to capture explosive Facebook audience attention, marketers are tapping into the potential of the Facebook platform. Today, brands can establish a Facebook presenece to accomplish business objectives from brand awareness to customer service to product and service sales. Online social media marketing, in particular Facebook advertising, allows businesses to target users by very precise demographics making it a very effective advertising tool. RKG understands how to utlize ad spend to build a solid fan base, promote special offers and gain more visibility from content published on the platform. We break down what we learn, share tips and discuss how social is doing it’s part to redefine the digital landscape right here on the RKG blog.

At its fMC event in New York City this Wednesday, Facebook announced major design changes to brand pages.

Major updates from Facebook and Pinterest will change how marketers utilize each.

As we move toward the holiday season, more online retailers are interested in unlocking spend on Facebook, but quick wins will lose momentum if not anchored by a larger plan.

In order to get the most out of social media, you must broaden your scope from focusing on one-click conversions to the entire Facebook Marketing Ecosystem.

Though not all Facebook Likes are equally valuable, comparing our own count to those of our competitors is a common proclivity and it can offer guidance as a high level benchmark, particularly if we consider some context.

An early read on the potential of the Google+ project.

Looking at data across RKG’s Attribution and Facebook clients we assess how Facebook users are currently fitting into the larger multi-channel picture.

We provide an overview of the unique metrics available to Facebook advertisers.

We walk you through the basic process of setting up your first Facebook ad campaign.

By now, the question online advertisers are facing with regard to Facebook advertising is not “why?” but “how?”

George Michie interview with Scott Silverman of Ifeelgoods.

Facebook ads: what content advertising was supposed to be?