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Advertisers have always understood the importance of being present where people are spending time. As television budgets shift to capture explosive Facebook audience attention, marketers are tapping into the potential of the Facebook platform. Today, brands can establish a Facebook presenece to accomplish business objectives from brand awareness to customer service to product and service sales. Online social media marketing, in particular Facebook advertising, allows businesses to target users by very precise demographics making it a very effective advertising tool. RKG understands how to utlize ad spend to build a solid fan base, promote special offers and gain more visibility from content published on the platform. We break down what we learn, share tips and discuss how social is doing it’s part to redefine the digital landscape right here on the RKG blog.

So how did #strikeoutALS and other successful charitable campaigns, most notably #NoMakeUpSelfie and #Movember, leverage social media so successfully?

Today we are excited to release the Q3 2014 Edition of the RKG Digital Marketing Report. Download the report for over 50 detailed charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.

As announced earlier this week, Atlas, which was acquired by Facebook back in 2013 from Microsoft, has been rebuilt to now offer DSP (demand side platform) capabilities in addition to ad-serving. This integration makes the updated Atlas stack similar in offering to Google’s Doubleclick Campaign Manager (previously DFA) which provides ad serving capabilities and DSP services through its Doubleclick Bid Manager.

Discover just how well digital channels performed in Q2 of 2014, along with which factors drove growth the most, in this video from Paid Search VP Rachel Schnorr.

In this video, see shining examples of how brands engage and build audiences on Facebook with help from tools and data that you, too, can access and implement into your own social media strategy.

We are happy to announce the release of the RKG Digital Marketing Report for Q2 2014. This quarter’s report offers over 50 charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.

Facebook will give users more control over the ads they see, but they will also give advertisers insights into users’ off-Facebook browsing behavior.

Learn about the most important things to consider when crafting a Facebook strategy in order to take advantage of the world’s largest social network.

Facebook recently announced changes to ads in the right-hand rail. In short, advertisers will soon be required to use a larger image size, in the same proportions as desktop News Feed ads, and there will be fewer of the right-hand rail ad units.

RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.

Facebook is making advertising on their platform more accessible and useful with the transition to an ad objectives model and new call-to-action buttons.

Matt Mierzejewski shares mobile organic search and social referral traffic trend findings from our Q4 2013 Digital Marketing Report. Find out who’s leading in these areas and who is gaining ground.

We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.

We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.

Watch the video and download the full Digital Marketing Report for insights on social media and mobile marketing from Q2 2013.

I generally don’t buy individual stocks. I prefer the risk mitigation effects of index funds. However, I just bought a bit of stock in Facebook, something I thought I’d never do.

We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.

It is critical to understand the differences between FBX and Standard Facebook Ads, and to make the right choices between the two so that your Facebook ad program will achieve your business goals.

We released the RKG Digital Marketing Report covering the first quarter of 2013 today.

How do you know what the “secret formula” is for your social media audience? Testing, and lots of it.

We are happy to announce the release of the RKG Digital Marketing Report covering the fourth quarter of 2012.

Facebook announces the development and roll out Graph Search, which will include web search powered by Bing.

Facebook, Google+ and Twitter can help make your content more shareable with rich snippets of content that can be shared across platforms.

Are you utilizing your page posts for advertising with Facebook’s Page Post Ads? If so, it is important to make sure that your posts are optimized so that the advertisements are being displayed in a user-friendly way.

Announcing the RKG Digital Marketing Report for Q2 2012. Google search spend growth slows as it moves to cash in on comparison shopping.