Google has announced Customer Match, a program that allows advertisers to segment and target Google search, Gmail and YouTube ads to users via first-party lists of email addresses that the advertiser has collected and that Google can match to its users.
Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine optimization, display ads, comparison shopping engines, and other areas of digital marketing.
We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across paid search, product listing ads, search engine optimization, display advertising and other topics surrounding digital marketing.
Facebook announced this week that advertisers are now able to load product feeds directly into Business Manager for dynamic ad creative. In terms of how this new ad format can help advertisers, there are a couple of key advantages to be aware of.
We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.
So how did #strikeoutALS and other successful charitable campaigns, most notably #NoMakeUpSelfie and #Movember, leverage social media so successfully?
Today we are excited to release the Q3 2014 Edition of the RKG Digital Marketing Report. Download the report for over 50 detailed charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.
As announced earlier this week, Atlas, which was acquired by Facebook back in 2013 from Microsoft, has been rebuilt to now offer DSP (demand side platform) capabilities in addition to ad-serving. This integration makes the updated Atlas stack similar in offering to Google’s Doubleclick Campaign Manager (previously DFA) which provides ad serving capabilities and DSP services through its Doubleclick Bid Manager.
Discover just how well digital channels performed in Q2 of 2014, along with which factors drove growth the most, in this video from Paid Search VP Rachel Schnorr.
In this video, see shining examples of how brands engage and build audiences on Facebook with help from tools and data that you, too, can access and implement into your own social media strategy.
We are happy to announce the release of the RKG Digital Marketing Report for Q2 2014. This quarter’s report offers over 50 charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.
Facebook will give users more control over the ads they see, but they will also give advertisers insights into users’ off-Facebook browsing behavior.
Learn about the most important things to consider when crafting a Facebook strategy in order to take advantage of the world’s largest social network.
Facebook recently announced changes to ads in the right-hand rail. In short, advertisers will soon be required to use a larger image size, in the same proportions as desktop News Feed ads, and there will be fewer of the right-hand rail ad units.
RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.
Facebook is making advertising on their platform more accessible and useful with the transition to an ad objectives model and new call-to-action buttons.
Matt Mierzejewski shares mobile organic search and social referral traffic trend findings from our Q4 2013 Digital Marketing Report. Find out who’s leading in these areas and who is gaining ground.
We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.
We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.
Watch the video and download the full Digital Marketing Report for insights on social media and mobile marketing from Q2 2013.
I generally don’t buy individual stocks. I prefer the risk mitigation effects of index funds. However, I just bought a bit of stock in Facebook, something I thought I’d never do.
We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.
It is critical to understand the differences between FBX and Standard Facebook Ads, and to make the right choices between the two so that your Facebook ad program will achieve your business goals.
We released the RKG Digital Marketing Report covering the first quarter of 2013 today.
How do you know what the “secret formula” is for your social media audience? Testing, and lots of it.