Best practices for targeting your international paid search program, structuring campaigns, and calculating geo-target bid modifiers.
Inc. magazine’s Hire Power Awards recognizes America’s leading job creators.
Google’s innovations with rel=”author” and rel=”publisher” are explored in this video, including ideas on how ecommerce companies can begin using it.
Learn how to manage enterprise level SEO programs for both users and search engines in our webinar featuring industry thought leaders.
As we wade into what is hopefully the feeding frenzy of the ecommerce holiday season, we should take a moment to consider bidding strategies around promotions.
One piece of evidence indicates Target has experienced a dramatic loss in traffic tightly timed with the Penguin update.
As I outlined today in my column at SearchEngineLand, we’re seeing Google Product Search send a lot of traffic and sales this year. I (dramatically) wrote that in some ways it represents the new battleground for competitive SEO… and I think it does. Google obviously wants to push Product Search and start cutting marketshare from […]
The following post is based on a presentation I did recently at SMX West (here it is on SlideShare). The topic was SEO for ecommerce sites, and I used my experiences working with Zappos to create a short (but hopefully useful) set of tips. Overall, my presentation was less focused on practical tips and more […]
Can a lifestyle brand create a total shopping experience within the confines of the web? This post is written by guest author Alex Hughart. Find out more about Alex in the sidebar. Tough times for lifestyle, on and off line. Isn’t that what got us in trouble? – the headlines scream – Too much style, […]