A new eBay Commerce Network SKU-level bidding option could be a useful tool for a merchants looking to optimize their CSE campaigns.
Hot on the heels of the 2015 Digital Bowl, we’d like to offer marketers a few guidelines for making their television advertisement shine in the digital world.
We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.
Learn the most important tactics for getting your display campaigns ready for the holiday season in this video from RKG’s Director of Display Management, Michelle Alfano.
Follow the advice in this video from RKG Marketing Strategy Director Megan Geiss on how to keep your holiday web pages alive throughout the year.
Dive further into the Twitterverse in this video from George Kamide and see real-world examples of brands engaging and building audiences on Twitter.
Advertisers have had this tool for search on Google.com for just over a year and have been able to incorporate cross-device data into their bidding and budget decisions. The extension of estimated cross-device conversions to Google’s Display Network is a logical next step in providing advertisers with the means to gain greater insight into overall AdWords performance.
Part one of our three-part video series on Google Shopping Campaigns takes you through key differences between Google Shopping Campaigns and legacy PLA campaigns.
Discover just how well digital channels performed in Q2 of 2014, along with which factors drove growth the most, in this video from Paid Search VP Rachel Schnorr.
Are you optimizing your social media program to take advantage of Twitter’s active and growing user base? This latest video in RKG’s #socialseries discusses best practices for marketing on Twitter.
In this video, discover our latest findings from the 2014 Q1 Digital Marketing Report in the area of mobile devices within paid search, and find out more about Google’s new tool: Estimated Cross-Device Conversions.
Best practices for targeting your international paid search program, structuring campaigns, and calculating geo-target bid modifiers.
Inc. magazine’s Hire Power Awards recognizes America’s leading job creators.
Google’s innovations with rel=”author” and rel=”publisher” are explored in this video, including ideas on how ecommerce companies can begin using it.
Learn how to manage enterprise level SEO programs for both users and search engines in our webinar featuring industry thought leaders.
As we wade into what is hopefully the feeding frenzy of the ecommerce holiday season, we should take a moment to consider bidding strategies around promotions.
One piece of evidence indicates Target has experienced a dramatic loss in traffic tightly timed with the Penguin update.
As I outlined today in my column at SearchEngineLand, we’re seeing Google Product Search send a lot of traffic and sales this year. I (dramatically) wrote that in some ways it represents the new battleground for competitive SEO… and I think it does. Google obviously wants to push Product Search and start cutting marketshare from […]
The following post is based on a presentation I did recently at SMX West (here it is on SlideShare). The topic was SEO for ecommerce sites, and I used my experiences working with Zappos to create a short (but hopefully useful) set of tips. Overall, my presentation was less focused on practical tips and more […]
Can a lifestyle brand create a total shopping experience within the confines of the web? This post is written by guest author Alex Hughart. Find out more about Alex in the sidebar. Tough times for lifestyle, on and off line. Isn’t that what got us in trouble? – the headlines scream – Too much style, […]