What should retailers do to make the most of Pinterest this holiday season and beyond? Here are six tips to help your content perform better on Pinterest.
Category Archives: Dossier
What ROI goal or KPI is right for your digital marketing program? Join me for this Google Hangout, The Profit Playbook, where I discuss what considerations advertisers should take into account when setting their program goals and what the potential danger is in viewing performance with too narrow a lens.
Please watch this companion piece to our Dossier 5.1 article that discusses how marketers can best determine the effectiveness of display programs.
In Dossier 4.3 Rachel Harvey describes an issue we've identified with Google Carousel affecting paid search programs and offers five tips for using Carousel to your advantage. In this video we discuss our findings.
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