What ROI goal or KPI is right for your digital marketing program? Join me for this Google Hangout, The Profit Playbook, where I discuss what considerations advertisers should take into account when setting their program goals and what the potential danger is in viewing performance with too narrow a lens.
Please watch this companion piece to our Dossier 5.1 article that discusses how marketers can best determine the effectiveness of display programs.
In Dossier 4.3 Rachel Harvey describes an issue we’ve identified with Google Carousel affecting paid search programs and offers five tips for using Carousel to your advantage. In this video we discuss our findings.
Learn the 5 steps to setup micro-conversion tracking in order to develop a more comprehensive picture of paid search program effectiveness.
Learn how Shopzilla updating it’s Smart Pricing program to a Single Rate bidding model affects merchant’s actual CPCs.
Learn how RKG’s George Michie thinks about big data, algorithms and machines making marketing decisions.
Tune in and watch Ben Goodsell describe recent changes to Google’s SERP pages. Changes we’ve termed, “SERP Conditioning.”