Category Archives: Dossier

Sep 02 2014

6 Ways to be Pin-Tastic on Pinterest, and Why You Should Want to Be

What should retailers do to make the most of Pinterest this holiday season and beyond? Here are six tips to help your content perform better on Pinterest.

Aug 27 2014

The Profit Playbook: Avoiding a Marketing Death Spiral

What ROI goal or KPI is right for your digital marketing program? Join me for this Google Hangout, The Profit Playbook, where I discuss what considerations advertisers should take into account when setting their program goals and what the potential danger is in viewing performance with too narrow a lens.

May 08 2014

Video: How to Measure the Value of Display Campaigns

Please watch this companion piece to our Dossier 5.1 article that discusses how marketers can best determine the effectiveness of display programs.

Jan 16 2014

Video: Google Carousel's Impact On Paid Search

In Dossier 4.3 Rachel Harvey describes an issue we've identified with Google Carousel affecting paid search programs and offers five tips for using Carousel to your advantage. In this video we discuss our findings.