THE RKGBLOG

Attribution, Bing, Comparison Shopping, Display Ads, Facebook, Google, Microsoft, Paid Search, Product Listing Ads, Research, RKG , SEO, Social Media, Yahoo:

Display advertising allows advertisers to expand reach beyond text based ads to engage users with graphic, video or audio content. RKG insights pair perfectly with this creative medium to help brands get the most from this ad unit. Our display advertising solutions increase the likelihood of conversions by measuring user behavior, intent & demographics. You can bet as players like Facebook continue to fine tune the performance metrics in favor of engagement, we’ll be leading the conversation about how to optimize campaigns.

We are happy to announce the release of the RKG Digital Marketing Report covering the fourth quarter of 2012.

The challenge: In 2013, identify one silo in your company’s marketing department – then bust it. It doesn’t matter how big or small the separation is, find the opportunity and begin to create unity.

Are you utilizing your page posts for advertising with Facebook’s Page Post Ads? If so, it is important to make sure that your posts are optimized so that the advertisements are being displayed in a user-friendly way.

Big news on Facebook advertising.

There are two basic ideas in targeting for display: targeting people and targeting sites. We explain these concepts and further break down our options.

At its fMC event in New York City this Wednesday, Facebook announced major design changes to brand pages.

We provide an overview of the unique metrics available to Facebook advertisers.

We walk you through the basic process of setting up your first Facebook ad campaign.

By now, the question online advertisers are facing with regard to Facebook advertising is not “why?” but “how?”

It’s not particularly surprising to hear that, when asked, the general public overwhelmingly rejects the idea that advertisers should be able to target ads to them based on past web browsing. Still, it’s not altogether clear whether there is truly an organic groundswell of concern or if this is simply a knee-jerk reaction to an issue few have deeply considered and one that is easily conflated with more serious privacy issues.

Display ads in the SERPs?

Attribution errors can make re-targeting appear more successful than it is leading to fewer sales.

Facebook ads: what content advertising was supposed to be?

A really good idea (probably not ours) for testing the incremental value of display ad impressions.