THE RKGBLOG

Bid Management, Display Ads, Ecommerce, Holiday, RKG , Video, Web Marketing:

Display advertising allows advertisers to expand reach beyond text based ads to engage users with graphic, video or audio content. RKG insights pair perfectly with this creative medium to help brands get the most from this ad unit. Our display advertising solutions increase the likelihood of conversions by measuring user behavior, intent & demographics. You can bet as players like Facebook continue to fine tune the performance metrics in favor of engagement, we’ll be leading the conversation about how to optimize campaigns.

Learn the most important tactics for getting your display campaigns ready for the holiday season in this video from RKG’s Director of Display Management, Michelle Alfano.

Today we are excited to release the Q3 2014 Edition of the RKG Digital Marketing Report. Download the report for over 50 detailed charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.

As a multi-service agency, RKG has many clients that work with us on multiple channels and our client service teams regularly share data and findings to help inform marketing decisions. Paid search, comparison shopping engines, and display advertising are all excellent data sources to help guide your SEO efforts.

Advertisers have had this tool for search on Google.com for just over a year and have been able to incorporate cross-device data into their bidding and budget decisions. The extension of estimated cross-device conversions to Google’s Display Network is a logical next step in providing advertisers with the means to gain greater insight into overall AdWords performance.

As announced earlier this week, Atlas, which was acquired by Facebook back in 2013 from Microsoft, has been rebuilt to now offer DSP (demand side platform) capabilities in addition to ad-serving. This integration makes the updated Atlas stack similar in offering to Google’s Doubleclick Campaign Manager (previously DFA) which provides ad serving capabilities and DSP services through its Doubleclick Bid Manager.

In this video, see shining examples of how brands engage and build audiences on Facebook with help from tools and data that you, too, can access and implement into your own social media strategy.

We are happy to announce the release of the RKG Digital Marketing Report for Q2 2014. This quarter’s report offers over 50 charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.

Facebook will give users more control over the ads they see, but they will also give advertisers insights into users’ off-Facebook browsing behavior.

In this video, learn how Google’s Paid and Organic report might not be providing the data you think it is.

Facebook recently announced changes to ads in the right-hand rail. In short, advertisers will soon be required to use a larger image size, in the same proportions as desktop News Feed ads, and there will be fewer of the right-hand rail ad units.

Please watch this companion piece to our Dossier 5.1 article that discusses how marketers can best determine the effectiveness of display programs.

The AdWords for video campaign model is currently undergoing a major overhaul. We offer some tips on preparing for the most consequential changes.

RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.

Facebook is making advertising on their platform more accessible and useful with the transition to an ad objectives model and new call-to-action buttons.

We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.

After you have established and optimized your Digital Marketing RFP process, it is time to develop the core questions. The following is not intended to be an exhaustive list but are some sample open-ended questions you can use in your own RFP.

Picking the right digital marketing agency can be difficult for advertisers. The following tips can help you optimize the RFP process to solicit high-quality responses that are particularly distinct and insightful.

Learn how RKG’s George Michie thinks about big data, algorithms and machines making marketing decisions.

We recently had the opportunity to partner with Yahoo! to review performance of our clients on the Yahoo! Bing Network. Suffice it to say, the numbers speak for themselves.

I generally don’t buy individual stocks. I prefer the risk mitigation effects of index funds. However, I just bought a bit of stock in Facebook, something I thought I’d never do.

We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.

It is critical to understand the differences between FBX and Standard Facebook Ads, and to make the right choices between the two so that your Facebook ad program will achieve your business goals.

Google and RKG held a Hangout on Air to discuss the impacts of Enhanced Campaigns on the Google Display Network and how advertisers can best take advantage of the new Powerful Bidding Tools Enhanced Campaigns offers.

There are many implications of Enhanced Campaigns, and one new feature is going to have a big impact on display campaigns, in a good way.

Learn to navigate the complex display advertising landscape. RKG will walk you through the labyrinth of ad servers, ad networks and more.