THE RKGBLOG

Attribution, Bing, Comparison Shopping, Display Ads, Facebook, Google, Match Types, Microsoft, Mobile, Other Ad Formats, Paid Search, Product Listing Ads, Research, RKG , SEM, SEO, Social Media, Yahoo:

Drive customers to your website by effectively managing your comparison shopping engine advertising and extracting value from shopping platforms. The expert marketing team at Merkle | RKG discusses best practices in comparison shopping engine management and helps take the guesswork out of category mapping to ensure that advertising dollars are well spent.

We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.

Shopzilla announced that it will update its current Smart Pricing program to a Single Rate bidding model starting on June 18th. The new Smart Pricing will utilize a single minimum bid of $4.00 per click for every product category.

It is critical for PLA advertisers to keep their feed up-to-date with the latest Google specs. Here’s our summary of the most important changes.

We released the RKG Digital Marketing Report covering the first quarter of 2013 today.

We are happy to announce the release of the RKG Digital Marketing Report covering the fourth quarter of 2012.

The challenge: In 2013, identify one silo in your company’s marketing department – then bust it. It doesn’t matter how big or small the separation is, find the opportunity and begin to create unity.

With the holidays kicking into full gear this week, we wanted to share a webinar on PLAs that we put together with Google earlier this month.

Announcing the RKG Digital Marketing Report for Q3 2012. The latest data and analysis of marketing trends for paid search, SEO, comparison shopping engines, social, attribution and more.

A look at changes in PLA traffic trends for select advertisers that occurred due to a policy change during the switch from free to paid shopping listings.

Google has an official policy against one form of arbitrage and generally seems to do a good job enforcing it. However, a new twist on an old strategy appears to fall outside the purview of that policy and could be driving up your click costs.

Are Product Listing Ads picking up the slack as free Google Product Search clicks decline during the Google Shopping transition?

Google Shopping is transitioning from being a free CSE to being a 100% paid product.

Announcing the latest RKG Digital Marketing Report for Q1 2012. Google’s lead over Bing/Yahoo! widens even as the CPCs it commands continue to decline.

Today we released the RKG Digital Marketing Report for the fourth quarter of 2011, offering data and analysis for paid search, SEO, Facebook advertising and more.

To help make sure your CSE efforts not only hold up, but excel this year, we offer 10 tips for a successful holiday program.

On Tuesday, July 20, 2010 at 11:00am RKG will be hosting a webinar with SingleFeed about getting the most value out of your Google Shopping and Google Adwords programs.

I recorded my NEMOA presentation and posted video.

Leigh Vosler from Sierra Trading Post shares data feed marketing best practices.

You’re cordially invited to participate in the “No CSE Sales, No CSE Rows Week”, scheduled for April 1st.

My colleague Ryan Gibson and I will be at the Shop.org First Look conference this Thursday and Friday in Orlando.

Google Commerce Ads allows bulk creation of product-based ads across the Adsense network. The beta will run the last few weeks of February.

As the next step in promoting CSE feed standards, we’re having a retailer conference call next Weds November 1st 2006 at 2p EST. Thanks to David Dwek of Etronics for chairing this call.

Update from Jay Heavilon on the ARTS-NRF CSE initiative.

If your company currently advertises using CSEs — or if your company is thinking about starting -– the ARTS-NRF CSE standardization effort will help you. Here are four steps to support this initiative.

Standard data exchange formats designed to simplify online advertising were announced today in New York City at the annual convention of Shop.org, the online division of the National Retail Federation. These standard formats will allow advertisers to send detailed product-level information to search engines more efficiently.