Leigh Vosler from Sierra Trading Post shares data feed marketing best practices.
You’re cordially invited to participate in the “No CSE Sales, No CSE Rows Week”, scheduled for April 1st.
My colleague Ryan Gibson and I will be at the Shop.org First Look conference this Thursday and Friday in Orlando.
Google Commerce Ads allows bulk creation of product-based ads across the Adsense network. The beta will run the last few weeks of February.
As the next step in promoting CSE feed standards, we’re having a retailer conference call next Weds November 1st 2006 at 2p EST. Thanks to David Dwek of Etronics for chairing this call.
Update from Jay Heavilon on the ARTS-NRF CSE initiative.
If your company currently advertises using CSEs â€” or if your company is thinking about starting -â€“ the ARTS-NRF CSE standardization effort will help you. Here are four steps to support this initiative.
Standard data exchange formats designed to simplify online advertising were announced today in New York City at the annual convention of Shop.org, the online division of the National Retail Federation. These standard formats will allow advertisers to send detailed product-level information to search engines more efficiently.
SEM Pricing: Bundled Prices vs A La Carte. Are you better off buying services for SEM, CSE, Affiliate Management, and SEO all under one price structure, or buying each service separately? George Michie discusses the value of the a la carte model.