THE RKGBLOG

Comparison Shopping, Google, Other Ad Formats, Paid Search, Product Listing Ads, Video:

Drive customers to your website by effectively managing your comparison shopping engine advertising and extracting value from shopping platforms. The expert marketing team at RKG discusses best practices in comparison shopping engine management and helps take the guesswork out of category mapping to ensure that advertising dollars are well spent.

With the holidays kicking into full gear this week, we wanted to share a webinar on PLAs that we put together with Google earlier this month.

Announcing the RKG Digital Marketing Report for Q3 2012. The latest data and analysis of marketing trends for paid search, SEO, comparison shopping engines, social, attribution and more.

A look at changes in PLA traffic trends for select advertisers that occurred due to a policy change during the switch from free to paid shopping listings.

Google has an official policy against one form of arbitrage and generally seems to do a good job enforcing it. However, a new twist on an old strategy appears to fall outside the purview of that policy and could be driving up your click costs.

Are Product Listing Ads picking up the slack as free Google Product Search clicks decline during the Google Shopping transition?

Google Shopping is transitioning from being a free CSE to being a 100% paid product.

Announcing the latest RKG Digital Marketing Report for Q1 2012. Google’s lead over Bing/Yahoo! widens even as the CPCs it commands continue to decline.

Today we released the RKG Digital Marketing Report for the fourth quarter of 2011, offering data and analysis for paid search, SEO, Facebook advertising and more.

To help make sure your CSE efforts not only hold up, but excel this year, we offer 10 tips for a successful holiday program.

On Tuesday, July 20, 2010 at 11:00am RKG will be hosting a webinar with SingleFeed about getting the most value out of your Google Shopping and Google Adwords programs.

I recorded my NEMOA presentation and posted video.

Leigh Vosler from Sierra Trading Post shares data feed marketing best practices.

You’re cordially invited to participate in the “No CSE Sales, No CSE Rows Week”, scheduled for April 1st.

My colleague Ryan Gibson and I will be at the Shop.org First Look conference this Thursday and Friday in Orlando.

Google Commerce Ads allows bulk creation of product-based ads across the Adsense network. The beta will run the last few weeks of February.

As the next step in promoting CSE feed standards, we’re having a retailer conference call next Weds November 1st 2006 at 2p EST. Thanks to David Dwek of Etronics for chairing this call.

Update from Jay Heavilon on the ARTS-NRF CSE initiative.

If your company currently advertises using CSEs — or if your company is thinking about starting -– the ARTS-NRF CSE standardization effort will help you. Here are four steps to support this initiative.

Standard data exchange formats designed to simplify online advertising were announced today in New York City at the annual convention of Shop.org, the online division of the National Retail Federation. These standard formats will allow advertisers to send detailed product-level information to search engines more efficiently.

SEM Pricing: Bundled Prices vs A La Carte. Are you better off buying services for SEM, CSE, Affiliate Management, and SEO all under one price structure, or buying each service separately? George Michie discusses the value of the a la carte model.