THE RKGBLOG

Bing, Comparison Shopping, Display Ads, Facebook, Google, Microsoft, Mobile, Product Listing Ads, Research, RKG , SEM, SEO, Social Media, Yahoo:

Drive customers to your website by effectively managing your comparison shopping engine advertising and extracting value from shopping platforms. The expert marketing team at RKG discusses best practices in comparison shopping engine management and helps take the guesswork out of category mapping to ensure that advertising dollars are well spent.

RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.

Google PLAs look like both a CSE and paid search. How should you view and manage your PLA program?

Nextag must either improve the quality of their traffic or lower their CPCs in order to stop losing ground to engines delivering better ROI.

Amazon announced yesterday that Amazon Product Ads may now appear on the offer listings page intermingled with Marketplace Listings.

We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.

Get the latest insights on CSEs including eBay Commerce Network, Shopzilla-Bizrate, Bing Shopping and more from our Digital Marketing Report.

Picking the right digital marketing agency can be difficult for advertisers. The following tips can help you optimize the RFP process to solicit high-quality responses that are particularly distinct and insightful.

Learn how to maximize the impact of PLA titles and descriptions in part two of this three part series on product listing ads.

Learn how to maximize the effectiveness of product listing ads in part 1 of this 3 part video series.

Nextag, a leading comparison shopping engine, recently released its updated Rate Card, which contains a couple of interesting changes.

Learn how Shopzilla updating it’s Smart Pricing program to a Single Rate bidding model affects merchant’s actual CPCs.

Learn how RKG’s George Michie thinks about big data, algorithms and machines making marketing decisions.

Tune in and watch Ben Goodsell describe recent changes to Google’s SERP pages. Changes we’ve termed, “SERP Conditioning.”

We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.

Shopzilla announced that it will update its current Smart Pricing program to a Single Rate bidding model starting on June 18th. The new Smart Pricing will utilize a single minimum bid of $4.00 per click for every product category.

It is critical for PLA advertisers to keep their feed up-to-date with the latest Google specs. Here’s our summary of the most important changes.

We released the RKG Digital Marketing Report covering the first quarter of 2013 today.

We are happy to announce the release of the RKG Digital Marketing Report covering the fourth quarter of 2012.

The challenge: In 2013, identify one silo in your company’s marketing department – then bust it. It doesn’t matter how big or small the separation is, find the opportunity and begin to create unity.

With the holidays kicking into full gear this week, we wanted to share a webinar on PLAs that we put together with Google earlier this month.

Announcing the RKG Digital Marketing Report for Q3 2012. The latest data and analysis of marketing trends for paid search, SEO, comparison shopping engines, social, attribution and more.

A look at changes in PLA traffic trends for select advertisers that occurred due to a policy change during the switch from free to paid shopping listings.

Google has an official policy against one form of arbitrage and generally seems to do a good job enforcing it. However, a new twist on an old strategy appears to fall outside the purview of that policy and could be driving up your click costs.

Are Product Listing Ads picking up the slack as free Google Product Search clicks decline during the Google Shopping transition?

Google Shopping is transitioning from being a free CSE to being a 100% paid product.