THE RKGBLOG

Comparison Shopping, Google, Paid Search, Product Feeds, Product Listing Ads, Search Partners, SEM:

Drive customers to your website by effectively managing your comparison shopping engine advertising and extracting value from shopping platforms. The expert marketing team at Merkle | RKG discusses best practices in comparison shopping engine management and helps take the guesswork out of category mapping to ensure that advertising dollars are well spent.

Amazon announced yesterday that they are discontinuing Amazon Product Ads, but launching a new text ad product that will likely supplant Google ads on Amazon.com search results.

Advertisers saw big movement in Amazon Product Ads traffic and conversion rate surrounding Amazon’s Prime Day. It also appears Prime Day shoppers spilled over to search engines in order to verify that the discounts they were getting really were good deals.

Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine optimization, display ads, comparison shopping engines, and other areas of digital marketing.

Based on Merkle|RKG data, it seems more likely that the CSE space will condense down to a handful of powerful engines that will continue evolving to compete with Product Listing Ads. This has already started to happen, with Pronto ceasing direct feed operations last year, Facebook purchasing TheFind, and the recent acquisitions of Become and PriceGrabber by Connexity.

Google announced a number of changes to the specifications of their feeds for Shopping Campaigns. Here’s our rundown on what you need to know about them.

In recent years, Pricegrabber and the eBay Commerce Network have moved away from the traditional rate card system, allowing advertisers to submit bids of any amount for their products. The setup on each engine is slightly different but the idea is the same: let advertisers bid each product based on its predicted value.

We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across paid search, product listing ads, search engine optimization, display advertising and other topics surrounding digital marketing.

A new eBay Commerce Network SKU-level bidding option could be a useful tool for a merchants looking to optimize their CSE campaigns.

We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display advertising, product listing ads (PLAs), comparison shopping engines, and other topics across the digital marketing spectrum.

The comparison shopping engine Pronto recently announced via email that, beginning November 20th, they would no longer work directly with retailers to publish ads to their site

Google recently released a new tool in the Merchant Center that has made uploading Merchant Promotions for PLAs a bit more straightforward, allowing sites to add Merchant Promos with the click of a button.

Today we are excited to release the Q3 2014 Edition of the RKG Digital Marketing Report. Download the report for over 50 detailed charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.

As a multi-service agency, RKG has many clients that work with us on multiple channels and our client service teams regularly share data and findings to help inform marketing decisions. Paid search, comparison shopping engines, and display advertising are all excellent data sources to help guide your SEO efforts.

Here’s our take on a new extension for Google Product Listing Ads called Product Ratings. Product Ratings are displayed on a 5-star ranking system based on aggregated data from a variety of sources across the web.

We are happy to announce the release of the RKG Digital Marketing Report for Q2 2014. This quarter’s report offers over 50 charts with insights and analysis on trends in paid search, search engine optimization, social media, product listing ads (PLAs), comparison shopping engines, display advertising and more.

RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.

Google PLAs look like both a CSE and paid search. How should you view and manage your PLA program?

Nextag must either improve the quality of their traffic or lower their CPCs in order to stop losing ground to engines delivering better ROI.

Amazon announced yesterday that Amazon Product Ads may now appear on the offer listings page intermingled with Marketplace Listings.

We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.

Get the latest insights on CSEs including eBay Commerce Network, Shopzilla-Bizrate, Bing Shopping and more from our Digital Marketing Report.

Picking the right digital marketing agency can be difficult for advertisers. The following tips can help you optimize the RFP process to solicit high-quality responses that are particularly distinct and insightful.

Learn how to maximize the impact of PLA titles and descriptions in part two of this three part series on product listing ads.

Learn how to maximize the effectiveness of product listing ads in part 1 of this 3 part video series.

Nextag, a leading comparison shopping engine, recently released its updated Rate Card, which contains a couple of interesting changes.