Category Archives: Content Strategy

Aug 26 2015

Ways of Word-Making: Semantic Correlation in Google Means Brands with the Right Strategies Build Better Content

A surprising number of companies remain impatient or stymied by the importance of strategy for their content marketing. Such reservations are usually connected to an apparent lack of measures for success in content marketing, and shouldn’t deter brands from outlining a strategy to effectively create, distribute, and measure the impact of their content.

Jul 30 2015

Video: A Close Look at How Brands Leverage Pinterest

In this video, George Kamide discusses strategies that brands can implement in order to make their content discoverable on Pinterest, along with examples of how brands have successfully leveraged the platform.

Jun 17 2015

Video: How To Optimize Your Social Media Program for Pinterest

Learn how to take your Pinterest strategy to the next level in the latest video from the Merkle|RKG social series. Copywriter Price Thomas details why the growing social network is important for brands and some of the best ways to use it to achieve your social goals.

Feb 09 2015

18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead

Merkle Search Account Managers brainstormed which trends and best practices would be the most impactful to implement in 2015. Who needs 1,000 things to do in 2015? Let’s just talk about the most interesting.