A surprising number of companies remain impatient or stymied by the importance of strategy for their content marketing. Such reservations are usually connected to an apparent lack of measures for success in content marketing, and shouldn’t deter brands from outlining a strategy to effectively create, distribute, and measure the impact of their content.
In this video, George Kamide discusses strategies that brands can implement in order to make their content discoverable on Pinterest, along with examples of how brands have successfully leveraged the platform.
Learn how to take your Pinterest strategy to the next level in the latest video from the Merkle|RKG social series. Copywriter Price Thomas details why the growing social network is important for brands and some of the best ways to use it to achieve your social goals.
Merkle Search Account Managers brainstormed which trends and best practices would be the most impactful to implement in 2015. Who needs 1,000 things to do in 2015? Let’s just talk about the most interesting.
Holistic SEO does more than just improve a site’s performance in organic search. It lays the foundation for all online touches with your brand by aligning your site’s content with what your unique users are looking for.
Dive further into the Twitterverse in this video from George Kamide and see real-world examples of brands engaging and building audiences on Twitter.
What should retailers do to make the most of Pinterest this holiday season and beyond? Here are six tips to help your content perform better on Pinterest.
Are you optimizing your social media program to take advantage of Twitter’s active and growing user base? This latest video in RKG’s #socialseries discusses best practices for marketing on Twitter.
We’re going to walk you through some of the most important things a brand should consider when forming their social media plan in a little segment that we like to call #socialstrategy101.
Learn about RKG’s Digital Visibility Strategy, how it differs from traditional link building and it’s relationship to marketing activities.
Find out how RKG’s approach to digital visibility differs from traditional link building.
With technology comes a mass of communications, and with that, opportunity. Find out how RKG thinks about this and what it signifies to us.
Google’s innovations with rel=”author” and rel=”publisher” are explored in this video, including ideas on how ecommerce companies can begin using it.
The accuracy and specificity of paid search keyword and landing page performance can provide valuable insights into your SEO program.
How do you know what the “secret formula” is for your social media audience? Testing, and lots of it.
The future of the digital experience can be found at the intersection of search and social. RKG CEO, George Gallate, explores this whole concept and shares his vision of where our industry is going in the future. Get George’s unique perspective on the changing Search and Social Paradigms in this video.