THE RKGBLOG

Online retailers seeking more agility in their web development should give “Getting Real” by 37Signals a thoughtful read.

Crazy idea for a e-comm architecture: render the whole site in static HTML each evening, with prices and quantities accurate as of when written. Then use tiny fast AJAX calls throughout the day to update only those few bytes on each page that really change.

If you’re benefiting from the Open Source Movement, give something back.

I’m fascinated by Google’s recent announcement of Google App Engine.

I’m honored to be invited back to MIT to speak on “The Business And Mathematics of Pay-Per-Click Bidding” May 30, 2008, at MIT’s Tang Center.

Here’s a video from Steve Souder speaking about site speed at Google in November.

Shhhh… RKG engineers crack Google’s PR server.

If you’re a retailer running a home-grown e-commerce stack, your engineers will enjoy and benefit from Cal Henderson’s “Building Scalable Web Sites”.

I recorded my NEMOA presentation and posted video.

Yahoo open-sources some truly amazing code, such as YUI.

I demonstrate how RKG Duck can cluster keywords into related buckets.

Amusing: hacking Google analytics via Yahoo pipes.

Yesterday on SearchEngineLand we announced the opensourcing of RKG Duck, a powerful tool which lets you run filters on the Windows clipboard.

From this month’s Catalog Success, fourteen important ideas for paid and natural search going into 2008.

Something broke on my computer and Windows insisted on opening all folders in new windows. Hebert Jeremy’s registry hack finally solved this.

Steve Souder’s new book, High Performance Web Sites, is excellent. He describes how front end design choices can speed up a site by 10 to 20%.

Too many online retailers lack IT agility, despite having great developers. Why? How much blame should be placed on their development methodology?

Many online retailers are either heading into or just coming out of a site redesign. Often a redesign means all new URLs. Budget the necessary time and effort to keep all your historic URLs working.

Some thoughts on migrating our corporate site to Wordpress, along with some code snippets.

From Catalog Success, an article on using free tools to sleuth your online competitors.

Direct marketing testing is both art and science. Here are three situations where “statistically significant” results might not have business significance.

Helpful info from PayPal: fake credit card numbers with valid checksums, good for test orders.

Interesting free and/or open source alternatives for handling online meetings, videos, screenshots, and files.

Back from TED in March: Blaise Aguera y Arcas’ PhotoSynth demo. Stunning technology from Microsoft Live Labs for building 3D models of the world from collections of regular snapshots.

Online marketing is evolving so quickly, there typically isn’t time to engineer the “perfect process” out of the gate.