THE RKGBLOG

We do not observe broad weakness in online sales.

Never send fatal errors to outside world.

Here’s a three minute video with some advice on how aggressively to bid in paid search.

Driving in this morning, three stories on NPR caught my ear as having a paid search angle.

I’ve been using Google’s new browser for a day and a half now. I like it.

As a citizen, I’m pleased to see the Palin paid results free of crass commercialism, partisan attacks, and sleazy picture sites. But I wonder: why are those ads not there today?

Our advice on setting rational PPC bids.

Zappos has expanded beyond shoes.

The Rimm-Kaufman Group, a Charlottesville-based search marketing agency, has been named to Inc. Magazine’s list of the Top 500 Fastest Growing Private Companies in America.

if a company needs research to determine what customers want, then the company is probably too far from the customer, and the software or product or service they produce will likely miss the mark.

We here at RKG are darn proud to make IR’s top vendor list for the second year. A big “thank you” to all our clients, big and small, retailer and non-retailer, for allowing us to serve you.

When does it make sense to view a marketing program holistically, and when does it make sense to look at it in increments? In other words, if a program is working as a whole, does it matter if some pieces of it are inefficient? Does it depend on how inefficient?

Harry Joiner shares his insights on hiring top-notch online talent, and how he uses online marketing techniques himself to grow his recruiting practice.

The ad spend share situation by engine is essentially unchanged since last month.

As Joel experienced in the 58th St. Starbucks, going to extremes can lead to suboptimal outcomes.

Merlin Mann at Google on managing email overload.

Asking about what would complement someone best — what a nice and effective way to discuss someone’s less strong areas.

“In social networks, on the other hand, users show up to find friends; ads are, at best, irrelevant to that goal.” Byran Urstadt, Tech Review

Dell’s direct marketing has always been impressive, but this recent full page branding ad in the New Yorker left me befuddled.

Looking at our agency’s client base in aggregate, last month Google received 79% of our clients’ ad dollars. Yahoo received 17%. Microsoft received 5%.

“But one thing that struck me is that I just found out today that the way AdSense works is we don’t actually know how much of a cut we’re getting. We just take their ads and run them on our site and they send us a check at the end of the month, and we trust them to give us a fair amount of whatever they were paid, though there’s no actual way to determine what a fair amount might be.” – FJY

Keywords, bids, and matchtypes — those are the big levers of paid search. To get your PPC programs generating maximum profit, focus there first.

Measuring new customer acquisitions and lifetime value calculations applies not only to traditional marketing, but paid search too.

May 2008 search engine share results aggregated across RKG clients: steady, no big change. Google at 81%.

“The only way to grow your business long-term is through this process of turning your customers into your sales force.”
- Fred Reichheld