George Gallate joins RKG as CEO, coming from Havas Worldwide Digital. Read on to learn more.
Category Archives: Business
Could collusion ever really threaten Google's AdWords cash cow?
Problems arise when the goals of a marketing program shift, but the metrics used to gauge its success do not.
A technological disconnect between the online and physical worlds is one of the biggest challenges in attribution, but that doesn’t mean that you can’t put systems in place to get a solid idea of how your online efforts are directly affecting offline sales & conversions.