Category Archives: Business

Dec 13 2012

Havas Global Chairman George Gallate Joins RKG

George Gallate joins RKG as CEO, coming from Havas Worldwide Digital. Read on to learn more.

Oct 23 2012

Threats to Google's Model?

Could collusion ever really threaten Google's AdWords cash cow?

Oct 19 2012

Changed Targets Require Changed Metrics

Problems arise when the goals of a marketing program shift, but the metrics used to gauge its success do not.

Sep 10 2012

4 Methods for Linking Online Ad Dollars to Offline Sales

A technological disconnect between the online and physical worlds is one of the biggest challenges in attribution, but that doesn’t mean that you can’t put systems in place to get a solid idea of how your online efforts are directly affecting offline sales & conversions.