posted by Mark Ballard | September 16, 2009 | 20 comments
Has eBay been phasing out syndicated Yahoo ads in favor of Google’s? RKG records indicate a major change in the search partner landscape.
Category Business, Google, Paid Search, Research, Search Partners, Yahoo | Tagged ebay, Google, paid-search, PPC, search network, SEM, syndication partners, Yahoo
posted by Mark Ballard | September 10, 2009 | 3 comments
Is Bing gaining share?
posted by George Michie | September 8, 2009 | 6 comments
Simple isn’t always better.
posted by George Michie | August 27, 2009 | 12 comments
Neither we nor anyone else can predict the future, so why do people keep asking?
posted by Ryan Gibson | August 19, 2009 | 5 comments
The Rimm-Kaufman Group has once again been named to Inc. Magazine’s list of the Fastest Growing Private Companies in America.
posted by George Michie | August 17, 2009 | 7 comments
Microsoft is willing to buy share and Google may give them the opportunity.
posted by George Michie | August 12, 2009 | 11 comments
PPC is evolving and it’s getting harder and harder for full-priced and high-end retailers to make it big.
posted by George Michie | July 22, 2009 | leave a comment
Whose corner is your agency in: yours, or the Engines’?
posted by George Michie | June 22, 2009 | 6 comments
Could inadvertent trademark violations cost your company?
Find Out if the Settlement Applies to You.
RSS feeds from search results make it easy to monitor your brand across the web.
Category Business, Google, Social Media | Tagged blog search, brand management, brand monitoring, cocomment, comparison-shopping, Google, reputation tracking, rss, search, Social Media, technorati, twitter
posted by George Michie | May 28, 2009 | 10 comments
Do offers work for you or against you? The answers aren’t always obvious.
posted by George Michie | May 26, 2009 | 3 comments
The most powerful marketing comes from happy customers/clients spontaneously spreading the word. But increasingly vendors are saying nice things about each other for money.
posted by George Michie | May 21, 2009 | 11 comments
If you need carrots and sticks to get your employees to work maybe you hired the wrong people.
posted by Alan Rimm-Kaufman | May 18, 2009 | 15 comments
For better or worse, this is where online retail is heading, and your marketing and merchandising teams will benefit from being there at the beginning.
Category Business, Code, Google, Miscellany, Web Marketing, Website Design, Yahoo | Tagged data feed, Google, hcard, hproduct, hreview, microformat, online-retail, upc
posted by George Michie | February 21, 2009 | leave a comment
We’re hiring engineers.
posted by Alan Rimm-Kaufman | February 3, 2009 | 4 comments
Tonight I opted out of several catalog mailing lists to reduce excess mail; none suggested email.
Category Business, Web Marketing | Tagged catalog optout, catalog unsubscribe, do not mail, j jill, jjill, lands end, le, learning company, ll-bean, llbean
posted by Alan Rimm-Kaufman | January 30, 2009 | 4 comments
Interesting animations of Walmart & Target geographic expansion.
posted by Alan Rimm-Kaufman | January 29, 2009 | 2 comments
Two excellent posts about incrementality and matchbacks.
Category Business | Tagged control, drilling down, holdout, hsn, incrementality, jim-novo, kevin hillstron, marketing productivity, marketing test, marketing-lift, minethatdata, multichannel
posted by Alan Rimm-Kaufman | January 25, 2009 | 7 comments
Last week we transferred our FeedBurner account to Google and encountered some problems. This post discusses the bug fix in specific, and Feedburner in general.
Category Business, Google | Tagged adsense feedburner, buzzboost, cname, dns, feed burner, feedburner, feedburner 502, feedburner 503, feedburner alternative, feedmedic, Rick-Klau, rss, rss ads, trouble at the mill
posted by Alan Rimm-Kaufman | January 22, 2009 | 4 comments
Our RSS subscriber counts are down 50% and our reach numbers down 60% after migrating from Feedburner to Google. Is this real, or a tracking hiccup?
posted by Alan Rimm-Kaufman | January 16, 2009 | 11 comments
The end of an experiment.
posted by Alan Rimm-Kaufman | January 7, 2009 | 1 comment
Anyone else noticing a sharp increase in unsolicited B2B email?
The fate of many retailers in ’09 will rest on how they’ve chosen to manage their balance sheets.
posted by Alan Rimm-Kaufman | January 5, 2009 | 2 comments
Fast easy-to-use systems get used more often.
