Joel says micromanaging vendors is essential. I say, it depends.
Each marketing vehicle demands a different mindset from its practitioners.
The numbers are in, and show some intriguing trends.
Change is coming, and it’s about time!
To some minds, search engine marketing got a bum rap in last week’s Ad Age article reporting on a recent Nielsen report. Teasing out the context and some follow up questions with Ken Cassar helped to clarify the point.
Cashback is an attractive system: Bing pays users to shop at your website. But there are some things advertisers need to watch out for and some precautions they should take.
Bing Cashback pays users to make purchases using Bing. Here’s how it works.
Has eBay been phasing out syndicated Yahoo ads in favor of Google’s? RKG records indicate a major change in the search partner landscape.
Is Bing gaining share?
Simple isn’t always better.
Neither we nor anyone else can predict the future, so why do people keep asking?
The Rimm-Kaufman Group has once again been named to Inc. Magazine’s list of the Fastest Growing Private Companies in America.
Microsoft is willing to buy share and Google may give them the opportunity.
PPC is evolving and it’s getting harder and harder for full-priced and high-end retailers to make it big.
Whose corner is your agency in: yours, or the Engines’?
Could inadvertent trademark violations cost your company?
Find Out if the Settlement Applies to You.
RSS feeds from search results make it easy to monitor your brand across the web.
Do offers work for you or against you? The answers aren’t always obvious.
The most powerful marketing comes from happy customers/clients spontaneously spreading the word. But increasingly vendors are saying nice things about each other for money.
If you need carrots and sticks to get your employees to work maybe you hired the wrong people.
For better or worse, this is where online retail is heading, and your marketing and merchandising teams will benefit from being there at the beginning.
We’re hiring engineers.
Tonight I opted out of several catalog mailing lists to reduce excess mail; none suggested email.
Interesting animations of Walmart & Target geographic expansion.