Performance-based pricing creates an incentive for poor performance.
The “Decision Engine” looks a lot like “Search Overload” to me.
Which is more important? It all depends…
Black Friday and Cyber Monday numbers are in and they’re HUGE!
When hiring a service firm: don’t listen to their salespeople, listen to their clients.
Bing Rewards: we hope it works…we doubt it will.
Do duplicate listings help or hurt?
Much of life seems to move like a pendulum.
Be careful not to make room for dessert by jettisoning the main course.
Trada provides a crowd sourcing solution for paid search…but will it work?
“Revenue sharing,” “commissioned sales,” “cost per action,” all sound like attractive, safe pricing models for marketing programs. But cannibalism can turn the economics of these “safe” programs south in a hurry.
The incremental marketing efficiency can be far more aggressive than the average. Here’s why
If your customers hate you marketing can’t solve the problem.
Is the ability to interact with customers through social media just another cost of doing business, or an opportunity to excel?
Stay on top of internet law with Brann & Isaacson.
Yahoo! announced their Q4 ’09 earnings on Tuesday, making their best effort to portray a 4% year over year decline in revenue as a signal of a turnaround. While that certainly beats the 12-13% declines Y! saw earlier in ’09, there are still troubling numbers deeper in the report and in RKG’s data.
December growth rates were okay, but the downward trend from October is puzzling.
The Forrester rankings are clearly meaningless. However, we couldn’t really rank our competitors either.
Joel says micromanaging vendors is essential. I say, it depends.
Each marketing vehicle demands a different mindset from its practitioners.
The numbers are in, and show some intriguing trends.
Change is coming, and it’s about time!
To some minds, search engine marketing got a bum rap in last week’s Ad Age article reporting on a recent Nielsen report. Teasing out the context and some follow up questions with Ken Cassar helped to clarify the point.
Cashback is an attractive system: Bing pays users to shop at your website. But there are some things advertisers need to watch out for and some precautions they should take.
Bing Cashback pays users to make purchases using Bing. Here’s how it works.