Spending on Google.com and Google’s network will dictate how well Google’s earnings turn out this week. Across our client base, we see Google ad spend increasing 27% YoY in Q1.
Assessing quality is beyond difficult for algorithms.
Could Google crank up its revenue? Sure thing.
Performance based pricing doesn’t create the right incentives for reasons beyond just math.
Performance-based pricing creates an incentive for poor performance.
The “Decision Engine” looks a lot like “Search Overload” to me.
Which is more important? It all depends…
Black Friday and Cyber Monday numbers are in and they’re HUGE!
When hiring a service firm: don’t listen to their salespeople, listen to their clients.
Bing Rewards: we hope it works…we doubt it will.
Do duplicate listings help or hurt?
Much of life seems to move like a pendulum.
Be careful not to make room for dessert by jettisoning the main course.
Trada provides a crowd sourcing solution for paid search…but will it work?
“Revenue sharing,” “commissioned sales,” “cost per action,” all sound like attractive, safe pricing models for marketing programs. But cannibalism can turn the economics of these “safe” programs south in a hurry.
The incremental marketing efficiency can be far more aggressive than the average. Here’s why
If your customers hate you marketing can’t solve the problem.
Is the ability to interact with customers through social media just another cost of doing business, or an opportunity to excel?
Stay on top of internet law with Brann & Isaacson.
Yahoo! announced their Q4 ’09 earnings on Tuesday, making their best effort to portray a 4% year over year decline in revenue as a signal of a turnaround. While that certainly beats the 12-13% declines Y! saw earlier in ’09, there are still troubling numbers deeper in the report and in RKG’s data.
December growth rates were okay, but the downward trend from October is puzzling.
The Forrester rankings are clearly meaningless. However, we couldn’t really rank our competitors either.
Joel says micromanaging vendors is essential. I say, it depends.
Each marketing vehicle demands a different mindset from its practitioners.
The numbers are in, and show some intriguing trends.