An Enterprise Paid Search program can be, and should be, a sophisticated operation. Sophistication drives performance, but can often lead to challenges with perceived performance within the organization.
Today we released the RKG Digital Marketing Report for the fourth quarter of 2011, offering data and analysis for paid search, SEO, Facebook advertising and more.
Could Google, who reaps the lion’s share of paid search spend from American advertisers, see its revenue grow 33% year over year if overall paid search spending declined by over 14% as Kantar Media reported?
A recount and analysis of some of the more interesting bits from the Google antitrust hearing.
Good advice is in the eye of the beholder.
There’s little to suggest a real turnaround in the works for the Search Alliance as the engines get set to release their Q2 earnings.
An early read on the potential of the Google+ project.
Are there literary parallels in the government’s recent moves against Google?
Advertisers may be limiting their paid search campaigns to hit end of quarter goals without fully understanding the possible consequences.
What has been the impact of Microsoft’s deal with Conduit, a provider of customizable toolbars, and what does it say about the future of search?
Spending on Google.com and Google’s network will dictate how well Google’s earnings turn out this week. Across our client base, we see Google ad spend increasing 27% YoY in Q1.
Assessing quality is beyond difficult for algorithms.
Could Google crank up its revenue? Sure thing.
Performance based pricing doesn’t create the right incentives for reasons beyond just math.
Performance-based pricing creates an incentive for poor performance.
The “Decision Engine” looks a lot like “Search Overload” to me.
Which is more important? It all depends…
Black Friday and Cyber Monday numbers are in and they’re HUGE!
When hiring a service firm: don’t listen to their salespeople, listen to their clients.
Bing Rewards: we hope it works…we doubt it will.
Do duplicate listings help or hurt?
Much of life seems to move like a pendulum.
Be careful not to make room for dessert by jettisoning the main course.
Trada provides a crowd sourcing solution for paid search…but will it work?
“Revenue sharing,” “commissioned sales,” “cost per action,” all sound like attractive, safe pricing models for marketing programs. But cannibalism can turn the economics of these “safe” programs south in a hurry.