Category Archives: Business

Nov 21 2014

Yahoo's Firefox Deal: How Much U.S. Search Ad Volume is at Stake?

How much does Yahoo stand to gain from its Firefox deal once we consider the degree to which users change their default search provider settings?

Nov 12 2014

Payback? eBay Dropped Google's Mobile Search Ads in Favor of Bing

A recent Google SEO penalty was significant enough to eBay's bottom line that they have addressed it as a factor that is weighing on their growth rate.The penalty may have also prompted eBay to reconsider its status as a Google search partner.

Aug 21 2014

RKG Releases Paid Search Retail Case For Universities

As part of our ongoing university outreach efforts, we’ve recently developed a paid search retail business case to provide materials for business programs that use the “case method” and/or professors seeking content to drive a quantitatively-based classroom discussion (or team competition!).

Aug 15 2014

Google AdWords to Ditch Traditional Exact and Phrase Match

Google announced last night that, starting in September, they will no longer respect the intentions of advertisers to have AdWords exact and phrase match function as they have historically. Instead, both match types will now bring in traffic on close variants by mandate.