THE RKGBLOG

What has been the impact of Microsoft’s deal with Conduit, a provider of customizable toolbars, and what does it say about the future of search?

Bing’s restrictive broad matching appears to be weighing down Search Alliance revenues.

In our experience, regardless of how well one follows adCenter’s Editorial Guidelines, something will inevitably be flagged with a “Pending Editorial Review.”

Although it has seen gains in overall search share, the Yahoo! and Microsoft Search Alliance has had trouble monetizing its traffic.

The “Decision Engine” looks a lot like “Search Overload” to me.

We see accounts losing ground as a result of the merger.

Bing Rewards: we hope it works…we doubt it will.

Mixing Bing and Yahoo traffic will impact the quality of traffic and influence bids.

Are you ready for Bing-hoo!?!

Bing came out of the gates hard in 2010!

A new study on search engine loyalty from the RKG skunk-works

Cashback is an attractive system: Bing pays users to shop at your website. But there are some things advertisers need to watch out for and some precautions they should take.

Bing Cashback pays users to make purchases using Bing. Here’s how it works.

Is Bing gaining share?

Microsoft is willing to buy share and Google may give them the opportunity.

The deal is done. What does it mean for paid search?

It’s hard to buy loyalty.

A look at how Bing Shopping (formerly MSN Shopping) integrates with paid search advertising.

A more careful study yields a different perspective.

Bing hasn’t stolen much traffic yet, but the traffic it has taken seems to be high quality and the source may surprise people.