Recently the search community appears to have lost their collective mind over the question - did changing the color of the tiny label denoting ads as paid links from yellow to green increase ad CTR beginning in April? Logically, the answer to that question is no, given that Google didn’t even roll green ad labels out to all users until mid-June and were only testing the feature for a limited number of searches until that point. Even ignoring that fact, our data just doesn’t back up any increase in CTR as a result of green ad labels, and there are several reasons why analysis to the contrary might be flawed.
Category Archives: Bing
We are exicted to announce the release of the Merkle Q1 2016 Digital Marketing Report for download. This comprehensive report covers the trends and changes shaping the digital marketing landscape across paid search, display advertising, SEO, social media, and more.
We are excited to announce the release of Merkle RKG’s Q3 Digital Marketing Report for download today. As always, the report offers in depth analysis of trends impacting paid search, SEO, comparison shopping engines, display advertising, and other areas spanning the digital marketing spectrum.
For a mature paid search program, it can often be a challenge to find wholly new opportunities for expansion. Targeting browsers with different language settings is one way you can add some truly incremental traffic and order volume to your program.
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