THE RKGBLOG

RKG released our latest Digital Marketing Report today, covering Q1 2014. As always, the report spans a wide breadth of the digital marketing industry including paid and organic search, social, mobile, comparison shopping engines and display advertising.

The importance of brand advertising as a part of your paid search program. How does this affect your paid search strategy?

We are once again happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of fourth quarter and holiday shopping trends for 2013.

We are excited to announce the release of the RKG Digital Marketing Report covering the third quarter of 2013.

We recently had the opportunity to partner with Yahoo! to review performance of our clients on the Yahoo! Bing Network. Suffice it to say, the numbers speak for themselves.

While Google does own 80% of the U.S. paid search market, it is still imperative to pay attention to that other 20% that Bing Ads controls.

We are happy to announce the release of the latest RKG Digital Marketing Report featuring our analysis of second quarter trends in 2013.

We released the RKG Digital Marketing Report covering the first quarter of 2013 today.

We are happy to announce the release of the RKG Digital Marketing Report covering the fourth quarter of 2012.

Facebook announces the development and roll out Graph Search, which will include web search powered by Bing.

As Q4 ramps up, complying with search engine editorial policies will be a crucial step in keeping your ads running.

Announcing the RKG Digital Marketing Report for Q3 2012. The latest data and analysis of marketing trends for paid search, SEO, comparison shopping engines, social, attribution and more.

It’s no secret that Microsoft adCenter has made a number of changes over the last year or two that have brought its search ad product closer in line with “industry standard”, i.e. Google AdWords. Now it appears that adCenter is testing their own version of Google’s Product Listing Ads.

Bing’s Other Ideas links under the ad listings seem like they could hold value, but they have a few of us here at RKG scratching our heads.

Taking another page out of Google’s book, we are now starting to see merchant ratings as an extension to Bing paid search ads.

Announcing the latest RKG Digital Marketing Report for Q1 2012. Google’s lead over Bing/Yahoo! widens even as the CPCs it commands continue to decline.

Even our engineers can’t anticipate everything!

Today we released the RKG Digital Marketing Report for the fourth quarter of 2011, offering data and analysis for paid search, SEO, Facebook advertising and more.

Could Google, who reaps the lion’s share of paid search spend from American advertisers, see its revenue grow 33% year over year if overall paid search spending declined by over 14% as Kantar Media reported?

Paid search remained resilient in Q3, with data from the RKG client base showing that year over year growth rates accelerated for both ad spend and revenue.

In just a few short weeks we will find ourselves engrossed in bidding adjustments, ad copy changes and other time sensitive updates, so now is the time to get a few extra projects checked off your list that will pay off during the holiday frenzy.

A recount and analysis of some of the more interesting bits from the Google antitrust hearing.

After an ad matching change that was not impactful, advertisers looking to grow Bing traffic may want to test their strategy around tail terms.

We’re seeing Bing mix paid ads with its organic links.

There’s little to suggest a real turnaround in the works for the Search Alliance as the engines get set to release their Q2 earnings.