Learn the most important tactics for getting your display campaigns ready for the holiday season in this video from RKG's Director of Display Management, Michelle Alfano.
Category Archives: Bid Management
The differences in smartphone versus desktop/tablet SERPs, the clumsiness of users’ thumbs, and the large difference in CPCs between devices dictate that advertisers have to approach these spaces differently. Naturally, advertisers might be questioning if there are differences in how shorter queries perform versus longer queries.
Part two of our three-part video series on Google Shopping Campaigns covers best practices for structuring your new Google Shopping Campaigns, along with pros and cons for three potential campaign structures.
Part one of our three-part video series on Google Shopping Campaigns takes you through key differences between Google Shopping Campaigns and legacy PLA campaigns.