Many marketers have misunderstood the Shopping Campaign priority feature as allowing advertisers to specify that Google serve a particular product or set of products over other relevant products in lower priority campaigns. This is not the case.
Google’s recently released whitepaper outlining recommendations for the soon to be mandatory Shopping Campaign model offers up best practices for feed optimization, campaign structure, bid management, and mobile strategy. While there’s plenty to dissect in this whitepaper, I found it interesting that Google chose not to mention item ID level targets at all in their structural recommendations.
As mobile traffic continues to grow, advertisers should take full advantage of Bing Ads’ advanced device targeting capabilities.
Google’s ‘Step Inside AdWords’ presentation at the AdWords Performance Forum delivered several updates for advertisers. Here we’ll take a look at each and what their respective impact on the paid search landscape may be.
Google now offers demographic geo-targets for the United States based on average household income (HHI) for advertisers to use in setting bid modifiers based on the wealth of the area users are searching from. At RKG, we’ve fully explored how these income level targets behave, how much traffic is attributed to them in different set ups, and their usefulness in the future of geo-bidding.
George Michie discusses how the AdWords Enhanced Campaigns model could open up some exciting possibilities for advertisers in the future — should Google choose to share some of its unrivaled insights into user context.
Three critical strategies for optimizing small businesses’ local paid search programs.
While Enhanced Campaigns will ultimately be a very good thing they do present challenges. In this video we discuss two of those challenges: targeting and bidding.
Shoppers stay up later on Cyber Monday to take advantage of deals last minute. How could this affect your paid search strategy?
After you have established and optimized your Digital Marketing RFP process, it is time to develop the core questions. The following is not intended to be an exhaustive list but are some sample open-ended questions you can use in your own RFP.
New 2013 search engine features and products can help you take full advantage of the upcoming holiday season.
Google often serves broad match keywords with higher bids over lower bid exact match terms, and PLA autotargets have a similar issue.
Learn how Shopzilla updating it’s Smart Pricing program to a Single Rate bidding model affects merchant’s actual CPCs.
Learn how RKG’s George Michie thinks about big data, algorithms and machines making marketing decisions.
We recently had the opportunity to partner with Yahoo! to review performance of our clients on the Yahoo! Bing Network. Suffice it to say, the numbers speak for themselves.
Back to school time comes with additional demand for some products. But how much of a lift should online marketers expect to see?
Just a few weeks out from Google’s mandatory enhancement deadline, RKG is already driving much better returns on mobile for some clients.
Shopzilla announced that it will update its current Smart Pricing program to a Single Rate bidding model starting on June 18th. The new Smart Pricing will utilize a single minimum bid of $4.00 per click for every product category.
It is important for Enterprise SEM program managers to start thinking hard and deep about the implications of Enhanced Campaigns in the long term, as well as understanding what it is likely to become.
Enhanced Campaigns will significantly impact the way paid search platform providers do what they do, the way paid search managers do their jobs, and the way performance optimization happens.
With Thanksgiving and Black Friday just over a week away, there is no time to waste in making sure your paid search program is optimized for the flood of holiday traffic.
As we wade into what is hopefully the feeding frenzy of the ecommerce holiday season, we should take a moment to consider bidding strategies around promotions.
The time delay between marketing exposure and marketing success creates tremendous opportunity for consternation for all paid search managers
Advertisers know best about marketing objectives in different geotargets. More bidding controls would help achieve these goals more easily.
How closely a PPC keyword matches the search query matters a great deal and we shouldn’t just blithely accept Google’s changes to exact and phrase match behavior.