THE RKGBLOG

George rants about myths and the people who propagate them.

We have the finest analysts and highest analyst retention rates in the industry according to many representatives from the search engines. How did we get them?

The iPad launched just a little over two months ago with Steve Jobs heralding the device as a new “third category” between laptop computers and smartphones. Our data suggests iPad users behave much more like traditional desktop and laptop users than mobile users when it comes to online shopping.

Announcing the RKG Attribution Management System

An update on what we thought was a bug.

As a core component of paid search quality score, a strong Click-Through Rate (CTR) is vital for ensuring lower costs per click and higher ad visibility. If you are seeing your CTR decline over months or years it can be concerning, but not necessarily an indication of a problem with your copy or PPC program as a whole.

Yahoo’s new syndication bidding controls should be a big win for everyone!

Sometimes it’s tempting to leap to conclusions in paid search. In this cautionary post, we’ll provide a tool for testing whether data has changed meaningfully, or whether you’re looking at statistical noise.

How could something that sounds so good, be so wrong-headed?

A layered approach to assessing paid search effectiveness. Now is the time to raise the bar.

The long tail matters.

Landing pages matter in paid search. Don’t let robots pick yours.

The value of traffic from each network partner varies. Allowing advertisers to control what they pay for traffic from each would benefit the advertisers, the quality publishers, and the engines.

Quality Score and Bid play equal roles in determining an ads visibility, but that doesn’t mean you should spend the same amount of time working on each.

Anticipating traffic value shifts at the holidays is the key to a successful Q4.

In paid search, metrics often vary in unexpected ways. Unexplained variation is often referred to as “noise.” Noise occurs on top of, and can sometimes cloud our view of, the true underlying pattern, or, the “signal.”

Part 2 of our study: much of the conventional wisdom around paid search driving store sales may be wrong.

Google finds what we found to be true years ago.

The term “portfolio” has more than one meaning.

When your SEM says “those keywords didn’t work”, it’s time to find a new agency.

“Two Concepts of Rules,” with apologies to John Rawls.

How your PPC efforts are tracked can have a significant impact on the program’s performance. Javascript-based tracking systems used by most web analytics systems typically lose 10 – 30% of the sales driven by paid search. Find out why and how to plug this hole.

Is the customer always right? It depends on the service.

More scratchings on the so called PPC buying cycle.

My monthly column for Search Engine Land in case you missed it.